Summary

The diagnosis of the commercialization activity of the company occupies a special place in the
economic development of Ukraine, one of those diagnoses are the economic information states
that sometimes have incomplete information in order to expose the problems and the
perspectives of the administrative decisions, in that case there are a few scientific papers
dedicated to that problem; for the lack of these same can not be a debate on the approach to the
diagnostic activity of the company also depends on the operation of the plan package,
recommendations and procedures, aimed at improving economic activity or warning of
unfortunate events for its operation.

When it refers to the marketing diagnosis of the company it refers to the authentication of the
real state, the establishment of basic factors that caused these changes and the properties of the
analyzable object.