What do you think are the preconditions for the nature of cooperation described in

the article? When would you expect this cooperation to collapse?

1. Socio-economic context, institutional arrangement characterized by extreme

economic uncertainty and poverty.
2. Legitimate behavior is mimicked and supported by the market actors
3. Competitive fairness is signled siltaneously to both customers and competing
retailers by adherin gto normative expectations in the social and economic domains.
4. Retail customers compete for 'Flying' customers to conver them to relational
customers.
5. Minimize customer overlaps based on relationships. Competing retailors don't
poach competitor's relational customers.
6. A strong coupling of the market and neighborhood creates greater cooperation
among buyers and sellers that manifest in sliding prices.
7. Through Performative actions - reciprocity, sharing suppliers, products,
financers and information, limiting competition and correct pricing.
8. Limited calling out.

Humans act within the context of nature and society and social needs and watns are
satisfied through definite, stable institutional arrangements.
Factors -
Ties between trading partners and empahzise the plotical-cultrural embeddedness,
trust, reciprority, collective spirit, power, loyalty relationships, gift-giving
and caste.

1. Weak coupling between the market and neighborhood.

2. Aggressive calling out.
2. Social origin -