harvest in Dutch off-season The flower bulb that started it The success was such that tions but the need to mecha- ings in the year: one in three generations later orna- nize the extensive bulb fields January/February that is har- all in Brazil is growing in mental crops are still a big part had prevented such areas from vested in June/July, the second acreage and sales again after a of the family businesses, which being used. Their terrain was planting in July is harvested the became a number of diversified too hilly for irrigation pivots next January. The very first lull period. agricultural activities, and flow- for example, so in order to gladioli bulbs from ers are the main business in keep production costs down Itapetininga were lifted last By Mauricio Mathias town. Gladioli production farming ended up restricted to January, and the clients peaked in the 70s when it elevations of up to 700 m, in approved it. So now the Casa reached the landmark 11 mil- relatively flat and mechaniz- Branca fields will be kept at ven though the Holambra lion dozen/year, then the fami- able plots and that in turn lim- around 40 ha, and the new
E Coop has become famous
chiefly for its flower pro- duction and auction it wasnt ly started diversifying to differ- ent flowers. Another spur came in the 80s when there was a ited their cultivation season. Whats more once the pivots were in place food crops were place should have around 35 ha in the first planting and 20 ha in the second. The market always like that; the group of shortage of bulbs imported cultivated in the gladioli off- will tell if and when we should Dutch emigrants that went to from the US. Importers turned season, thus helping pay for increase, last year we grew 10% Brazil in the 1950s started out to Brazil and found out that itself. in acreage. Regardless we will with field crops. Back in 1959, the local bulbs had more carry on producing from both Mr. Klaas Schoenmaker began vigour, they were more round- New regions explored locations so we have fresh planting the gladioli bulbs that ed and taller within the same In the last years, however, dif- bulbs three times a year. Few he had brought over from The size class, which meant more ferent regions in Brazil have other regions in the world have Netherlands. The initiative was volume and ultimately bigger been tested for their climate a January bulb harvest, contin- met with scepticism by many, flowers. and other production factors. ues Paco. including the coop leader at The one that came out winning the time, for the predominant Mechanization limitation was the town of Itapetininga, Flowers all year thought in those days was that Since the 70s the Schoenmaker 210 km to the south of Production of the gladioli one could only make a living gladioli bulb production, Holambra, still in So Paulo flower remains in the town of out of food crops. nowadays known as Terra Viva state. Paco van der Louw, a Itobi, near Casa Branca, where and sold under the trade mark Dutchman himself, has been another 40 ha are cultivated. Brasbonitas, was concentrated managing the gladioli produc- Planting and cutting takes in the town of Casa Branca, tion for the Terra Viva for two place every week to maintain 120 km to the north of years now. He outlines the new flower supply during the year, Holambra and at a higher ele- regions main advantages: peaking in All Souls day, when vation. The traditional season Cooler summer, better rain 10% of the yearly production is has been planting from March distribution throughout the sold. Some 35% of the flowers to May, and harvesting in year and disease-free soil. We are exported, compared to 65% October/November. These fresh even thought of going to the of the bulbs. A novelty was the bulbs supply the internal mar- south of Brazil to grow in a dif- increase in flower sales to the ket and generate basic material ferent season, but logistics US on the last Chinese New for future fields. A major draw- would be more complex since Years Day, markedly of red back however was that exports all bulb sorting and grading is flowers. The Brazilian market coincided exactly with the still done in Holambra. So this prefers the one-colour varieties, Dutch harvest, so the goal was turned out to be a great com- mainly red or white, whereas to shift the crop timing to fetch promise. the US buys mostly flowers better prices. Its slightly more southern with two or three colours. A change to auction sales by the stem has This would have been possi- location together with the 650 At the Holambra auction, helped increase gladioli prices. ble in places at higher eleva- m elevation allows two plant- Terra Viva is the only gladioli
change in sales mode has also benefited the flower price at the auction. For 45 years gladi- oli have been sold by the dozen, but since 2004 sales are being made by the stem. That combined with the increase in exports, which meant reduced internal supply, resulted in a 30 to 40% price increase. Now the auction may follow suit with other flower species as well.
mauriciomathias@hotmail.com Gladioli fields at two locations provide fresh bulbs three times a year.