November 25, 2009

Imtiaz Khan
Managing Director, Unique Cement
4 D.N. Road, Narayanganj

Subject: Bulk Cement

Dear Mr. Khan:

Did you know that Cemex Cement sells 90% of its total cement production in Asia as
bulk cement? Increasingly bulk cement has been the number one category which has
added value to our dealers and distributors bringing in profit and opening new business
opportunities. Cemex is pleased to introduce bulk cement in Bangladesh from this
December. The following attributes make it the most attractive product to carry:

Fresh cement is always delivered as the lead time from manufacturing to site
delivery is minimal.
Bulk carriers replace the traditional 50 Kg bag packaging, so cement is cheaper to
handle, use and store.
Dealers make up to 20% margin per ton when delivery is made in bulk form.
Our bulk carrying operations are responsible for delivery, so a lot of money is
saved on logistics.
In Bangladesh the numbers of government infrastructure projects are increasing every
year. Most of these projects are customers of bulk cement as it is easier for them to work
with bulk cement. Considering the fact that 30% of the countrys annual cement
consumption is done by these projects, your business growth depends on them. Bulk
cement is the only way to gain these accounts. Profitability and growth, the twin drivers
of your business, depends on this product.

As our launching offer we are giving special rebates to our bulk cement dealers and
distributors. We will be happy to send our Product Manager to talk to you if you fill in the
attached form and send it to us and register. Please feel free to call me if you need any
other assistance.

Yours truly,

Shamim E. Haque
Manager, Sales
Cemex Bangladesh