4) Reliance Trends tis a specialty apparel store thit wil sll men, women and children's garments: The sone will camy the best of national and intemational brands like John Players, Peter England, Indigo Nation, Wrangler, Reshoke, and Lee apart from in-house brands, "The store layout is to compliment the evolving tas» and preference of fashion savvy consumers, giving them an ‘oppoitunity to view hop with ease, along with wall tained customer service atsociates, to ‘compliment the entire shopping process, Reliance trends is operation with 123 stores across the ‘country, providing employment to 0 many psople and plunaing te Launch many new stores, ‘Amity Global Baines Schoo, BangaloreReffance tends Company Profile Company Reliance Retail ‘Subsidiary Company Reliance Trends Founded 207 Headquarers Mumbai (Chairman and Mansging Decor: Shri Mukesh Ambani ‘Stores at Bangalore city Reliance Trends at Maati mall, Richmond Road, Jnyamagar, Banashankari, Phoenix matket city mal, Gopelan mall, Meenakshi mall, Commercial Stet, Malleswavam, Ascendes mall, Karmal "The Apparel, Laggage and Accessories division of wekance retail has announced the Launch of their fst Apporel speciality store “Reliance Trends’ ‘Allbe Reliance Trends stores located at differen places sens Bangalore offer some ofthe best Indian and fnkemational brands with each store's aree of more than 15,000sq.._ of shepping area, and has been designed and furnished by the bes of the Intemational design agencies to offer high style and lavish experience to the Indian consumer “The ste Layout compliments the evolving tates and preference of fashion savvy consumers ving them aa opportunity to viewishop with cas, along with an amy of well ined customer service associates to compliment the entire shopping process Riding on the tremendous success of Reliance Mart at vatious locations across India, the apparel division of Reliance Reta is well on rack to democratise Fashion and make it atainale tothe n ‘Amity Global Busines Schoc, BangaloreRefance trends This is being possible by the extrecrdinary design poo! of Indian and International designers, integrating the international design tends and preferences ofthe Ind an consi mers “The company is offering solutions to commen maiatcnance problems through its sate of the att innovate products ike Ever White Shiri, Ant Stain Trowses, Wiinkle fee range of garments, ‘avomatic cles for infants and quiek-aky sponts wear Mat ensues opimum moisue management. Prost quality has heen ingrained into the DNA of Reliance ‘Trends and is integral to the ‘mission of “Grab Devo Bhava” The quality system are designed, implemestad and monitored at per interuational standards by a highly compete team of professionals, ‘To deliver the customer the best value for thel: money, only those products that demonstrates exemplary safety and quality meeting both implick and explicit needs of the consumer ae approved for purchase ‘Some of the quality standards that aze being followed are American Associction of textiles ‘chemists and colourits, Amstican Standard, ISO and BIS methods, For the fst tine in organised retail, Rebiance Trends is iatoducing Made to Measure tailoring service offering customised fits to all the customers buying fabric from the store at prices ‘compatible to neighbourhood tila. Relianc: Trends is offering « homogenous mix of private label of bands across men's, women's and childhen’s category to fulfil every customer's roqutements, ‘The Network range of garments comprises of formal office wear and collection for men and ‘women, while the Netplay range, showeases 2 smatt exsual collection for the evolving, workplace. The DNMX range hat been developed with a clear focus on the youth of India, offering them exchuively crafted fashion gamens like Denins, Thins ee 2 ‘Amity Global Busines Schoc, BangaloreReffance tends Sparsh range of Indian wear for women, offers the fine collection of salwar kurta, churidars ‘and a fast evolving Mix and Match range of garments An exclusive label Panda has becn developed for infants st toddlers, while te FRENDZ range of garments would eomplianen the wwantiobes of the growing generaion of boys and gis Apart fiom these private labels, the store & abo offering some of the mest renowned brands in the country like Levis Strauss Signature, Peter England, Indigo Nation, American Tourister, John Players etc. Some designer labele either directly or through their sub brands most of thee ‘exclusively for Reliance Trend Continuing the wadition of resching out to the middle clas of the county, the curent offering from Reliance Trends i easily alforéable 1 the Indian consumes. The specific private label called First Class is designed to cater to the range of garments curing across men's, women’s ‘and children's wear to deliver extreme value tothe Indian consumers “Taking forward the voice of Shei Mukesh Ambani, Chairman & Managing Director, Reliance Industries Lid, Reliance Trends delivers unmaiches affordability, quality and chain of products land serves tothe consumer, Reliance Retail continues o fine tune ts offing and Listening 0 lis customers and leary fom them, This a8 the Chairman envisions, will be dhe begianing of ‘wansformation of Indian Ketall with benefits forthe consumer B ‘Amity Global Busines Schoc, BangaloreProduct Profile Women’s Wear Indian wear Seni Formal weat res mati Man's wear Formal weir Casual wear Men's wear fibre OKit swear ata Gite 2.8 years Boys28 years 4) Accessories Handbags Handkerchiets Formal wear Casta wear Lingerie ‘Semi Formal wear ‘Sports wear Under garments ‘Toailers Gis 8-14 years Boys B14 years ‘Socks ‘Sports Goods u ‘Amity Global Baines Schoo, BangaloreGroup vision Domcemtize fashion, mich quality of life of Indian hoascholds by giving them access to quality fashionable clthing stextrome value Group mission ‘To be the India’s largest apparel scaler andthe dominant player in etal space USP Bost Quliy F. Laws Fashion “T: Pateuted Technology Vi: Value for Money ” ‘Amity Global Baines Schoo, BangaloreRefance trends SWOT ANALYSIS STRENGTH: Lower Price Coupons, Voucher Promotional Products Good Quality Value to money Undarstanding the customer needs Implementation of the pin theory (5 theory = greeting) Offer on national holiday ike 15 august .26 jan 16 junete Ultimate offer (offer for the whole yn) vyvyvyyy ~ WEAKNESS: > Repesied Collections > Not Much Collections > Lack Of Awareness OPPORTUNITIES: > New Products: Expanding Beyond Clothing To lnckide More Shoes, Handbags > cata > Removing The Products Which Are Not Selling Much ‘THREATS: ‘There Is A Competidion Fiom Swres Like Life Siyl, Panaloons, Shopper's Shop Be, Many Stores Have ToOpen 28 ‘Amity Global Busines Schoc, BangaloreReftnce dents Reliance Retail aecomplishes Rs 10,000 crore turnover in 2012-2013 ‘The company wimessed stong same store sales grow ranging from 7% 19 8% across format sectons over ast yoar Reliance Reuil, which operates abou 450 stones across multiple formatsin 129 ces, reported a 42% up in its revemies fons opeatons at Rs 10,800 cor: forthe yer ended Mah 2013, fn he ast financial your, Reionee Retail achieved cath brdkeven with certings before depreciation, finance cost and tac expense (PEDIT) of 78 cra Commenting cn the results, Makes D. Ambar, Channa snd MD, Reianes Industries Lirited eid "We or delighed tose cur ret fuse achieving milestone ‘of anal reverse crossing Rs 10040 crore and will utr strengthen cur position inthis sectr." The band also muintsined the tats of being the Largest grocery wai chan in Indi and also intends to ‘coniniee pansion i al retail forts, Despite challenging macroecoreric cordons, witnessed strong same str sles gro ranging Bom 75 t0 1096 acs Forma secon over tye Dung the financial year 2012-2012, Reliance business opened 184 new sores these Frtbesing their leadership pina in reaedtve Formal sector Tn order tomes the raqutenentsofeanaumersin a canaected word “Reka Digits Expres” format vas launched and tis fermat provided cuting edge tehnclogy solutions to the easomers and haps them ‘consest vith thes Word tom anywhere a any time, ¥ also announced the partership With REISS, “Sapendny, Dune, Brooks Brothers and Saat Wels, ‘The Joint Vente between Reliance Brands and Kenis which owns Bi Hardy and London Rog brand for India signed Lng tnicease relaonsbip with Arvind Lifetyle Beans an] Kapoonssespectvely. [Al the end of Mauch 2013 the company operated aver 1480 stresin 9 tien tees Tai. The membership of Reliance One” lyalty program was patronized by ver 13 milien members 9 ‘Amity Global Baines Schoo, Bangalore