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Under medical quackery the events are very well documented I fail to see anything of value in

author includes also the promo- and show thorough research by the obtaining this volume for the fam-
tion of self-medication by the ad- author. ily doctor's bookshelf.
vertising media. Canadian laws are not men- It is a consolidation of develop-
A chapter on "The lawless cen- tioned in the book. However our mental psychology from infancy to
turies" provides a concise history proximity to the United States, adolescence and as such its interest
of patent medicines from 1708 to our widespread use of their prod- lies with the psychologists primar-
1906. Subsequent chapters relate ucts and exposure to their adver- ily and pediatric specialists secon-
the history of famous quacks and tising give American quackery darily. The chapters on sensory mo-
their achievements. The last chap- equal importance on this side of tor level of intelligence, where
ter "The perennial proneness" ex- the border. I recommend this book there is as yet no language, intro-
plains the great success of quack- for both the family physician and duces new thoughts on the assimila-
ery, and the public's gullibility. his patients. tion mechanism of acquiring intel-
Against this background is de- ligence, and while difficult to in-
picted the constant battle of the terpret, is of some interest. How-
Food and Drug Administration Reviewed by Julita Borzecki, MD ever by the time one reaches the
supported by the American Medi- (Dr. Borzecki is an anesthetist in chapter on concrete operations of
cal Association, the Post Office De- Ottawa, Ont.) thought, he is -floundering for a
partment, The Federal Trade footing.
Commission, the press and other
organizations. 0 p p o s i n g them Title: The Psychology of the Child
were not only the quacks, but Authors: Jean Piaget and Barbel Reviewed by
also numerous honest associations Inhelder J. Leventhal, MD.
(Dr. Leventhal is a Toronto practi-
and citizens, even judges who Publisher: General Publishing Co. tioner and an editorial adviser to
evoked the right of personal and Price: $6.95 CANADIAN FAMILY PHYSICIAN.
medical freedom. The related Pages: 173

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M-2416

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CANADIAN FAMILY PHYSICIAN * JANUARY, 1970 93

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