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Logos Making A Strong Mark PDF
Logos Making A Strong Mark PDF
WreNide astro find oe
Se des ay
{agian Gra crea
suo ton ery at
‘The Internet Fund
White Pian, Naw York, USA
Langton Cherubino Group, Ltd.
New Yor, New Yar
‘The Challenge
Langton Gherubine faced a true chllonge a the end ofthe dot-com ea. is
‘lort—The IrternetFund—wanted a brand image thet conveyed two themes,
The fest as tne ntmst, which i associated wh grouth ick, evolutonary
‘sp904, and new opportunites, The second was investment, commonly pares
wi stapity, asses, zd lona-tarm retume, The chalga wae te reeancle
‘hese opposing hemes in a worl! het oct a8 confiserce in ern investment
cppertuites,
‘the Process
“The Langlon Cherubino dosign team expLoed themes of growth and high tot
nology 36 wll ae vactral and agcressive investment strategies. The toam ago
‘cancers cnthe elt’ ether cette tobe sean athe autho om Inert
Investment whie bela perceived as a consistently parorming resource for rn
‘a sacury. ter welpapsring har oon win concep! sketch, the design
team bogan its exploration by paying with an in @ lamone tht resembles an
Imerstete norway formation son, The demon! shape then evel into var
‘ation on te @ ey
“The Result
‘The irternet Fund's brand image was erpoyed to lurch a marking camsign|
‘hat was eared wth good succes nth Hal Sect Jounal, Money mega
ze, and dozens of other rade and consumer thancalpuseations. The da
‘mers shapo then became the Inchon fo famlyof and dante inctucing
‘Tha Macical Fur and The niet Furs parent comaeny, Kinetics Asset
Management
Trae
Pr)Don Qualoomm Incorporated
Gan Diego, Catforia, USA
Koenig Creative design team was charged wth cresting a corporate ier fora
many thet elleres cele pan Euroaaan serve rater than lees per
acai carig Creativ dig ta lo ad to partner with an Arsterda-based
‘The Process
‘Afra aude aut of curont Euopsen design tends the Koenig Creative
rants to cept this butirest-ovanted wireless communication fim: Tho Q rep:
tow of wireless communication, The Amsterdam based deen g1oUD co
“The Result
‘Afer tne 20.COM brand rage as epplad 0 stationery, cleteral mates,
brit advertising, Web creaence, trade show bocth dspays, and presentation
‘alels, he new mark was lauded bythe fra Ewopoan countorparts
testing {oils international peat
I a
~ 8G BRM esseredo0900
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st Dap bens
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Dopod Communication Corporation
Shangtal, Chea
FutureBrand, Incorporated
Singapore, Singapore
‘The Challenge
‘new Cir based was tecelogy company, Doped, was geared to launch
ie nega revolitonaypreduct—Dopod, tha st wiles pocket PC—in the
biter and compttve consumer lechnclogy matet wh called cn the
‘Singapore branch of Futurrerd to develop ts trand mage. A technology no
heer tha’ acing the way nt wheat cemmarications. he Cama Wi
an idenity tat tnmediatlycomeyed kan inspiration, rtrance, snd premium
‘The Process
Futureardsraming experts ceated and evaluated more than 200 candles
oat the name Dopod,
sabi
and actu t ts target avsene, The fal deny derived i inspiration Fam
In an expedited one-menty process. The eas searc
which they fk best conveyed the bras promise to delve innova
te backbone ofall computer language—binary coding, wich uses only Oana #
to erumerate ll possible comolnatione, Tha FutureBrand design team wansines
and three dots symmetricaly igned. The rnge so
a coverage ovr te conans, The do athe beslnring
suggest the rockets
fan end visually my energy, mavemet, an dbname. (in Chinese, his sare
wort means he a} The p atthe name’s uerum site! he wort sina
that could be racy branded to the pro
portable, lay. ond porter, Doge's tagine—"Your wri in pe*—eubstantiatos
tn prctct's placement at the canter of ho users unvere, soWeng access to
hare, form, pocket #C,
ter words.
‘The Recut
“Tha Futuretand design Yam apps tis brand image tothe company’s sta
tionery ang t the pri Dopo! 686, whieh etal for USSSEE per unt, or te
Frat ofering, Tas group alan impiemertad th Era onthe eompary’'s product,
erature and corporat colateral matrl, Lest, developed a comprshensico
identity guidelines merwal for use corporate
son bates
\Wihin six monte of ts unch te brand garnered high pice rom the techno
03) industry, Even # customer survey, the brand eamed above-average peter
nce over oar atonal brands in he category.re
jot
wenoeran op sh
stoma eso rat
rere aon Tr
‘Sri postn es
‘sama at rie
Feary bra rato
BTATALNSMIve
——
RED SPADE
od Spa
Fichord Zeid Dosign
vant,
‘The Challenge
The det-ccr ea cams and wer. Far more surprising than the oddball business
te that fallad ave the eucomsstalconppanes—te anes that survived, Nat
ony id they rave to make it rouRh statu, they algo na
tough conveying an erage of exalt in a past-boom
wet 1» consets of providing Web parlormance aust
ions goa
ioonitesotactve usabiy
wel as usabity gape that cartbut to oss of
hard Zoid Dean wae charge fo do wth Ped Space’s
rage, That's
‘The Process
dewoping status plans rts wn chefs. The team resarchod, vata and
vith tergeteusiance seeking tog tough @ mountain of daa for answers to
‘marking problems and bl ce ian unset environment
The Result
The spe ano Joan by the desi team she pee
ooking a ro.noneoCargill
The ResultSCHMIDT&
PETERSON
LIMITEDnee ees
ousepad
see Gagne
er ascoarait
ow ean e909
ss wormng et ne nace
eed
corpus ase ee
eco ate
‘Agoney:
rere)
busine and Teehooeay
MousePad nc.
‘San Franceco, Calforia, USA
Graphicwise
Inéno, Caltoria
‘The Challenge
“Theres a ine ine betgen fun, engexing approachable design an cartoonish
‘sas that won’ stl confoence a eles. Ths nodnern Caifenia-baved
‘company wantod ts entity to welcome fechootoicl neonhyes. The ick was
‘emake the symbol ofthe mous as unique and movable as pesibe who
‘maintaining the bolonce betwoon entrain ard pressions maga.
The Process
Caprice’ intial designs were tor too stucres anc proessona, ering
solely aay rom paytd graotice. Bu once the lam siecoverd jst how fun
and easygoing the company’s carporata cus is, erhig 10 no lace.
Win the name MousePad, Graphicnge toyed with images of mice and com-
pute rested eauipment, The winer tuned ut tobe an abstract hyo of ener
‘mouse and computer mouse with a moute pad backaround.
“The Result
‘The ightneated ident opened the dco or ether eeatve design solens.
For example, each employees busines cardi porsonalzed wit iso: hor
“nage i sikouetto,
FE on
Sa
ich crt a nse
poser heoase,a( Juantive
(lent: aQuantive
‘Agonoyt Horna Andarson Design Works, Ine
Seattle, Washington
The Challenge
Quantve, nc, isthe parent company of one ofthe incu’: mast succosstl
‘ital markting fale: Avenue A an
ol or daivering tect digital martin
‘campaigns. Foundes 61097, the Soatle baeod Quan helps ob! cons
omer ave ieractve makati
giro, and Alas DMT develops
2 increbie marketing power, enallng marketers 10
reach one of ha wort
‘astast-goning segments—the onine castor
‘Accorsing to Jupiter Research 1. an online markt esaarch fr, cnn adverts.
Ing expendtres inthe Unt States grew to $62 bon in 2003 and wil raw
te $14 billon by 2007, outpacing TV, pint, and radi The company needed a
ow beara idan ta rtleted is growth ne rapaly expancing ncty es
‘ced on Homi Andersen Design Werks, Ine (HAD), o devlon 3 row lok
and eo
‘The Process
The HADW design team discovered that nthe world of Wat aneyet and mar
ting prouct, the
of song and anaiyzing lrg ferme ot data. Stoting the @ in aQuantve's same
points toa male snice it proves its cents, The broken se ateror is
frhanced in bie
for O stars fr the O-ring method a practical means
‘The Result
“The hen stengtn inthis brandi ts aetnetne ltr, St ino a ston
‘yo, ckes on a parereheticl or oncoming qualtyperect fora parent
company that embraces susie,ORIVO .
orivo
Hornall Anderson Design Works, Ine.
Seatte, Weshinaton
based corary that als as, Founded by Dasa Snag
sng brag that had not been reaching
‘on Hera Aderson Design Werks ADH
imeless identy witha Evropean fi. The challange faced by HADW a thal
(tivo dnt want o look up compeny despite is rawness, I needed
The Process
Father than researching graphic eymols and other is
ston, the HADM team dace satan
nbnes a srking lowercase, sons
“The Resultcant
Scotchprint
"ge GraphicsStorageNetworking.arg
forge crayon
‘Soret conan
StorageNetworking.org
SSS |
Aepars elo The ter
University of Caiflornia, San Diego
San lego, Coloma, USA
Koenig Creative
‘San Dogo, Catfera
‘The Challange
(Ove he past decade, the information storage, fetes, and setrbuton business
has exceaded the confines of le folders, storage cabinets, and warehouses.
‘StorageNatworkng org was founded by the Intonation Storage Industry Corer
(SIC) at Uniersty of Calferia, San Diogo, wih a grant fom the Storage
[Networking Ina Association (SNA andthe Sloan Foundation lo Suppor
‘ata storage tcrnology wergroups so users can wieact with ther peers and
cher exerts abou! ths etic nds. The Biggest doson chatenge the
Koorg Creative tam faced was tho font ofthe orgaizaon's namo, which
had 1 be incorporated into aloge without abbreviation.
“The Process
Te Koong Creatue tam doveoped several ktntty concepts. Eacn conveyed
arent visual eoreeortaton of technology ae personal patworking. The
final ogo was chosen bare ont simple typographo Westman The use of
tne ater o inthe name depicts separate disks cr nodes, and the Sowchart ne
‘ements represent ther interconnection,
‘The Result
‘Toe SterageNatwerkingorg stoi currently boing bot etd, Bot ho logo and
the wens design nave been well raced by the cient andthe site sponsors
iho partoulty ko the cin’ simply and he way ogo ements carty
through the site
as
‘of Data Storage TechnologyCesk: The Kudelski GrouprAccords Technologies
‘Sn Diago, California, USA
Agency: Koenig Creative
‘The Challenge
technology subsidiaries providing tagratad securty ysioms for both gta
OBERRUTS scone tae ri ein ot ct ee
Moot of hese bronds wore dle, hing ben crated ving he 1900
peclazing inthe development of set-top cable box tacheology. Koenig Cea
was commissioned to develo an identy Pat stood alone fram other Keli
poo ‘brands but ccaly conveyed its own message: a global layer tat cretos tech
zy nore Polos tat intgrateceamieasy wth ater aettop syste
‘The Process
Tre Koenig Greave team explored numerous soiions, including several tht
ares, a lle, and a tiangle—ard th letter O focused on ihistating
an organic eure sweeping tough a Wiande, depicting accord betweon the
aecordis
The Result
The thal Accords Technologies logo gameced Nh praise ram b
‘and its European parant, Kui Croup. The identity was ape
colaleral, aed package branding, ard tha produc wl be aunche in 200C Cosmiesumo.com
> Gaim =
‘The Result
NICHOLASage rev
‘roman ‘The Challenge
‘Soda 20 cares.
ion: Agere Systeme:
‘entoan, Penyiani, USA
Aosney Lippincott Mercer
‘ager Systems fs a premier provider of advanced intgraled-ccut solutions
for wireless data, high-density sorage, and mutisenvice networking applic
tions, The company is maket leader whose 67 fais workduide relic
‘design and appicaton centers, sales offces, ana manulacuring units. THs
refreshed brand identity that tetlected ite numerous interes, The nes eniy
‘needed to launch in 120 countes—but the rea chalenge was the schedule.
“The ene brand program nad to be completed in 12 weeks
rnolegy-orented operation commissioned Lippincott Mercer to develop
‘The Process
‘The Lipincolt Mercer development tear worked hand in hand wit the lent
to select mote than 1,900 names and flow hraugh preliminary eae, Saquste
1nd URL screenings to ently the best candidate, Tho team then rtted
focused brand postoning statement through extensive exocutve and customer
Imersons, a compaiivn aus, and resiew of madia‘anasl repos Logeypes,
symbols, rd wordmark for ve fait concepts were concuanty proces
for clent presentation
The Result
The soloed loo and ceslon system uses a multored, lowercase type tet
iment executed against a stark white backdrop to aitrontiate Agere Systems in
Is highly compute, prodernranty bue-hued marksipace. Lippncot Mercer
‘designed md procucad the launch kt maria for Agere Systems’ unch at ts
voting sales crverance. The aga so eae anti guns vith
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