Pct Re MSR.
Direct channel: Strengths & weaknesses
—
rd
Pec
+ Dedicated to your \ + Smaller coverage
channe| products, + High fixed cost.
+ High quality + On own to generate
contact with leads.
customers. Whole solution?
+ Fast feedback
loop.
‘you get very high quality high impact
Cones
a eeeSe RS
Indirect chanpel: Strengths &
Btn Cee
Larger coverage. Less focused on
+ Reach new target your products.
segments. Smaller margins.
+ Create whole May limit customer
solutions. information.
Lower fixed cost. =
silts
ea
oie in)
Tern eae eae
De Nauru eee Caaeel esMaintain image
‘and
vA \ purchase
[ Build relationships]
sales promotion helps overcome consumer
inertia