You are on page 1of 12
Pct Re MSR. Direct channel: Strengths & weaknesses — rd Pec + Dedicated to your \ + Smaller coverage channe| products, + High fixed cost. + High quality + On own to generate contact with leads. customers. Whole solution? + Fast feedback loop. ‘you get very high quality high impact Cones a eee Se RS Indirect chanpel: Strengths & Btn Cee Larger coverage. Less focused on + Reach new target your products. segments. Smaller margins. + Create whole May limit customer solutions. information. Lower fixed cost. = silts ea oie in) Tern eae eae De Nauru eee Caaeel es Maintain image ‘and vA \ purchase [ Build relationships] sales promotion helps overcome consumer inertia

You might also like