STAR RIVER

RESORT

NEW RIVER CHALLENGE

$6,000 IN PRIZES
MENU

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ADVENTURE DESCRIPTION
Route covers the scenic New River Gorge
Rapids range from Level 1 - 3
Qualified guide in each raft
Appropriate for ages 6 to adult 3

Children under 12 must be accompanied by an adult

CUSTOMER APPEAL
Price of only $400 per
person
$6,000 in prizes
Amenities include meals,
snacks, and refreshments
Ground travel
Trained guide
Family oriented
Price includes full day of
4
excitement
STAR RIVER
RESORT
APPEAL
Profit margin: 45%–
63%
Lodging not required
Marketability
Full-day employment
of guides
Potential customers
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POTENTIAL PROFITS

• Price per person =

$400
• Potentialprofit
margin of 45% - 63%
• Spreadsheet Summary
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ADVENTURE DATE
MAY 30