Monthly Bulletin (January & February 2018)

In-Store Promotions
Promotion January 2018(Clothing)
Dazzling New Year Awesome Possum, Cherry

(1/1 – 14/1) Blossom! (15/1 - 31/1)
*Applicable for social media, digital platforms & in-

store signages A5 + A7 only
Promotion January 2018(Clothing)
•Promotion Mechanics
Promotion Signage
50% off on SS2017 Hanging Tags - 50%
Front of Arm Hanging Cards - 50%
30cm x 30cm Foam Board stand - 50%
Discount Sticker - 50%
A5 Acrylic – 50%
A7 Acrylic – 50% (1 Jan 2018 until 14 Jan 2018)
30% off on AW2017 (Phase 1 & 2) Hanging Tags - 30%
A5 Acrylic – 30%
A7 Acrylic – 30% (15 Jan 2018 until 31 Jan 2018)
20% off on AW2017 (Phase 3) Hanging Tags - 20%
A5 Acrylic – 20%
SS2018 New Season Launch Front of Arm hanging cards – New Arrival
A5 acrylic – New Arrival
A7 Acrylic – New Launches (1 Jan 2018 until 14 Jan 2018)
4
*Please refer the list from Wei Wei for more promotion mechanics
Promotion January 2018 (Clothing)
In-Store Signage
5
Promotion January 2018 (Clothing)
Facebook/Website/Web Banner
*To Be Updated*
6
Promotion January 2018
(Home & Travel – Pushchairs/Carseat)
• Promotion Mechanics
Item Promotion Signage

MOTHERCARE INFANT CARRIER ZIBA
(BLACK 3 TONE / RED 3 TONE) 20% off Shelf Barker – 20% off
A4 Foam Board –30% off

A6 Pocket– 30% off
MOTHERCARE XSS STROLLER
30% off A7 Acrylic – 30% off
(LEOPARD / BLACK / TEAL)
(15 Jan 2018 until 31 Jan 2018)
*Please refer the list from Suki for more promotion mechanics
Promotion Jan & Feb 2018
(Home & Travel - Nursery)
• Permanent Promotion
In-Store Signage
SWIM
Promotion Jan & Feb 2018
SWIM
*To Be Updated*
10
(Bathing / Nursery / Baby Entertainment)
MOTHERCARE STORAGE BASKET PINK/BLUE ROPE 2PK Discount sticker – 20%
MOTHERCRAE CANVAS BASKET PINK/BLUE LARGE *Promo available at
20% off
MOTHERCARE NEUTRAL ROPE STORAGE BASKET 2PCS BSC,KLCC,ECOMM
Shelf Barker – 20%

*Promo available at
(BSC,SP,KLCC,MVM,SSM,IOI,ASG,VC
M, ECOMM)
MOTHERCARE STARTER SET COTBED WHITE/PINK/BLUE SS2017 20% off
30cm x 30cm foam board stand
*POS available at
BSC,KLCC,MVM,SSM,VCM
30cm x 30cm foam board stand

*Promo available at
Buy Tutti Bumbini Cozee BSC,KLCC,MVM,SSM,VCM
TUTTI BAMBINI COZEE CRIB CHARCOAL-OAK/PUTTY/WALNUT Crib @ 10% Discount with
AW2017 Free Cellular Blanket A7 Acrylic – 50% (1 Jan 2018 until
14 Jan 2018)
*Please refer the list from Yee Shyan for more promotion mechanics
*To Be Updated*
12
(Feeding/Baby Care)
MOTOROLA MONITOR MOTOROLA MONITOR VIDEO WIFI FOCUS
66/85
MOTOROLA MONITOR AUDIO TWO WAY MBP160
MOTOROLA MONITOR AUDIO TWO WAY MBP161 20% off Discount sticker – 20%
MOTOROLA MONITOR VIDEO DIGITAL MBP36S
MOTOROLA MONITOR VIDEO DIGITAL MBP36S
CRANE HUMIDIFIER COOL MIST Discount sticker – 20%

20% off *Promo available at BSC, SP,
(COW/ DROP SHAPE WHITE 250 SQFT/DROPLET WHITE 150
SQFT/DUCK/TRAIN/ RED SCARLETT/ RED SCARLETT) KLCC, TC, AP, MVM, IOI & ATC*
MOTHERCARE ALL WE KNOW PARABEN FREE 3 for 2 Promo sticker – 3 for 2
TOMMEE TIPPEE BOTTLE Shelf Edge Barker

Buy bottle free A7 Acrylic – (1 Jan 2018 until 14
teat Jan 2018)
TOMMEE TIPPEE TEAT
(Feeding/Baby Care)
Shelf Barker Bundle Price –

MOTHERCARE BOTTLE STANDARD 260ML PK3 DECORATED GIRLS RM69
MOTHERCARE TEAT STANDARD NECK PK2 FAST Bundle Price A4 foam board stand
MOTHERCARE BOTTLE BRUSH RM69 *Promo available at BSC, KLCC,
MOTHERCARE BIB NEWBORN PK3 BUNNY IOI and E-com*
MOTHERCARE BOTTLE STANDARD 260ML PK3 DECORATED BOYS Shelf Barker Bundle Price –
MOTHERCARE TEAT STANDARD NECK PK2 FAST Bundle Price RM69
MOTHERCARE BOTTLE BRUSH RM69 A4 foam board stand
MOTHERCARE BIB NEWBORN PK3 DINO *Promo available at BSC, KLCC,
IOI and E-com*
Shelf Barker Bundle Price–

MOTHERCARE BOTTLE WIDE NECK 260ML PK2 ANTI COLIC
RM89
MOTHERCARE TEAT WIDE NECK PK2 MEDIUM ANTI COLIC Bundle Price
A4 foam board stand
MOTHERCARE BOTTLE BRUSH RM89
*Promo available at BSC, KLCC,
MOTHERCARE BIB NEWBORN PK3 TEDDY'S TOY BOX
IOI and E-com*
*Please refer the list from Michelle for more promotion mechanics
(Feeding / Baby Care)
In-Store Signage
*To Be Updated*
(Feeding/Baby Care)
*To Be Updated*
(Feeding/Baby Care)
16
(ELC & MC Toys)
ELC Signage
Playgro - Bath Toys ELC Discount sticker – 20%
Melissa & Doug - Puzzle
ELC - Baby ELC Discount sticker – 30%
ELC - Bath Toys
Playgro - Selected Playgym & Gift Pack
ELC - Selected Playgym & Night Light ELC Discount sticker – 40%
Street Games & Ball Games ELC Promo sticker – 3 for 2
Puzzle Shelf Highlighter– Buy 1 Free 1

ELC Promo sticker – Buy 1 Free 1
A7 Acrylic – (15 Jan 2018 until 31 Jan 2018)
*Please refer the list from Janice for more promotion mechanics
17
Promotion Janaury & Febraury 2018
(ELC & MC Toys)
*To Be Updated*
(Feeding/Baby Care)
18
Monthly Bulletin
February Promotion : 1 February 2018 - 25 February 2018
In-Store Promotions
Promotion February 2018(Clothing)
•Promotion Mechanics
Promotion Signage
50% off on SS2017 Hanging Tags - 50%
A5 Acrylic – 50%
30% off on AW2017 (Phase 1 & 2) Hanging Tags - 30%
A5 Acrylic – 30%
A7 Acrylic – 30%
20% off on AW2017 (Phase 3) Hanging Tags - 20%
A5 Acrylic – 20%
SS2018 New Season Launch Front of Arm hanging cards – New Arrival
A5 acrylic – New Arrival
A7 Acrylic – New Arrival
*Please refer the list from Wei Wei for more promotion mechanics 21
Promotion February 2018 (Clothing)
In-Store Signage
22
Promotion February 2018 (Clothing)
*To Be Updated*
23
Promotion February 2018
(Home & Travel – Pushchairs/Carseat)
DAIICHI COMBINATION CARSEAT MY FIRST 7
ISOFIX
(BURGUNDY ½/URBAN GREY ½/ORGANIC
Daiichi My First 7 Isofix Complete Set @ A4 Foam Board–20% off
TANGERINE ½)
RM1,759.20 A6 Pocket – 20% off
ISOFIX STAND 2/2
A4 Foam Board–20% off

DAIICHI COMBINATION / D-GUARD HBB 20% off
A6 Pocket– 20% off
MOTHERCARE CARRIER
30% off
(2-POSITION / 3- POSITION / 4 POSITION) Shelf Barker – 30% off

(ORGANIC TANGERINE/BURGUNDY/URBAN 20% off A4 Foam Board – 20% off
GREY/ORGANIC BLACK) A6 Pocket– 20% off
*Please refer the list from Suki for more promotion mechanics
*To Be Updated*
25

Discount sticker – 30%
Teddy Toy Box Bedding *Promo available at
MOTHERCARE TEDDY TOY BOX
Range @30 % BSC,KLCC,SSM,ASG,VCM,ECOMM
30cm x 30cm foam board

MOTHERCARE HIGHCHAIR AW17 *Promo available at
MC Highchair @ 30% BSC,SP,KLCC,TC,GP,MVM,SSM,IOI,
(HELLO FRIEND/STAR/APPLE)
ASG,VCM,ECOMM
*Please refer the list from Yee Shyan for more promotion mechanics
*To Be Updated*
27
(Feeding/Baby Care)
SNAPKIS TODDLER BIB PK1 SILICONE OH SO SOFT PANDA 50% off Discount sticker – 50%
MOTHERCARE SOOTHER
MOTHERCARE SOOTHER CASE
MOTHERCARE FOOD FEEDER MESH
MOTHERCARE SPOON
MOTHERCARE CUTLERY STAINLESS STEEL
MOTHERCARE BOWL & LID 3 for 2 Promo sticker – 3 for 2
MOTHERCARE CUP INSULATED
MOTHERCARE FREEZER POT
MOTHERCARE SNACK POT
MOTHERCARE CUP
MOTHERCARE BEAKER TRAINER
MOTHERCARE CUP FLIP TOP FREE FLOW
(Feeding/Baby Care)

MOTHERCARE ITS YOUR BODY STRETCH MARK CREAM
MOTHERCARE ITS YOUR BODY NIPPLE CREAM
MOTHERCARE BREAST PAD DISPOSABLE Discount sticker – 50%
50% off
MOTHERCARE PILLOW FEEDING
MOTHERCARE PILLOW POST PARTUM
MOTHERCARE PILLOW SUPPORT WEDGE
(Feeding / Baby Care)
In-Store Signage
*To Be Updated*
(Feeding/Baby Care)
*To Be Updated*
(Feeding/Baby Care)
31
(ELC & MC Toys)
ELC Signage
Jellycat ELC Discount sticker – 10%
ELC - Happyland & Whizzworld ELC Discount sticker – 30%

MC – Plush toys
Street Games & Ball Games ELC Promo sticker – 3 for 2
*Please refer the list from Janice for more promotion mechanics
32
Promotion Janaury & Febraury 2018
(ELC & MC Toys)
*To Be Updated*
(Feeding/Baby Care)
33
Whole Year Promotions
Parenting Privileges Form
• Outlets : All MC/ELC/Gingersnaps outlets
• Mechanics : Spend RM400 within 3 months and be eligible to apply for

the VIP membership. Receipt can be accumulated.
• Marketing Support : Facebook & in-store signage

In development
*To be replace with new

CRM In development
35
Parenting Privileges Form
• Mechanics
❖ Customers are to fill in the
Parenting Privileges form when
they want to apply for the
Parenting Privileges Card
*To be
❖ Customers need to tick that they
understand the terms of the
Personal Data Protection Act
replace with
(PDPA); on both front and back
of the form
❖ Customers need to tick on
whether they would like to
receive only SMS updates, email
updates or both SMS & email
new CRM
updates
❖ When customers tick only SMS
updates, do not fill in the email
address.
36
Mothercare: Gift Card Envelope
• Mechanics
❖ When customers buy the gift vouchers place the gift vouchers into the
envelope.
Envelope
37
ELC: Whole Year Promo
• Date:
❖ 1 Dec 2012 – 31 December 2017 (while stocks last)
❖ Not applicable during sales period (March, June & ELC woven bag
November)
• Mechanics:
❖ Give out to customers who buy ELC toys or any
bulky items
❖ Give out to customers on every Saturday during
no plastic bag day
38
Mothercare Gift Baskets
• Applicable to normal period (excluding
first 3 days of sale)
• Terms and Conditions:
➢ Spend minimum RM200 and customer

is entitled for the small gift basket
Small basket Big basket

➢ Spend minimum RM300 and customer
is entitled for the big gift basket
The above pictures are reference as

39
how the gifts should be wrapped
In Store &
Window Display
Window Display
*To Be Updated*
(Feeding/Baby Care)
41
Mall Activities &
Joint Promotions
Joint Promotion
Ergobaby Discount Coupon - Pantai Hospital

Bags & Brand Page promotion
Redemption Period : 1st January 2018 until 31st December 2018
Mechanics:
- RM100 off for any purchase of Ergobaby Carrier
- Valid in-store & online
43

Monthly Bulletin (January & February 2018)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Monthly Bulletin (January & February 2018)

Uploaded by

Copyright:

Available Formats

In-Store Promotions

Promotion January 2018(Clothing)

Dazzling New Year Awesome Possum, Cherry

*Applicable for social media, digital platforms & in-

Item Promotion Signage

A4 Foam Board –30% off

Shelf Barker – 20%

30cm x 30cm foam board stand

CRANE HUMIDIFIER COOL MIST Discount sticker – 20%

MOTHERCARE ALL WE KNOW PARABEN FREE 3 for 2 Promo sticker – 3 for 2

TOMMEE TIPPEE BOTTLE Shelf Edge Barker

Shelf Barker Bundle Price –

Shelf Barker Bundle Price–

Street Games & Ball Games ELC Promo sticker – 3 for 2

Puzzle Shelf Highlighter– Buy 1 Free 1

A4 Foam Board–20% off

DAIICHI COMBINATION CARSEAT MY FIRST 7

Item Promotion Signage

30cm x 30cm foam board

Item Promotion Signage

ELC - Happyland & Whizzworld ELC Discount sticker – 30%

Street Games & Ball Games ELC Promo sticker – 3 for 2

• Mechanics : Spend RM400 within 3 months and be eligible to apply for

• Marketing Support : Facebook & in-store signage

*To be replace with new

• Terms and Conditions:

➢ Spend minimum RM200 and customer

Small basket Big basket

The above pictures are reference as

Ergobaby Discount Coupon - Pantai Hospital

Redemption Period : 1st January 2018 until 31st December 2018

You might also like