Presentation Feedback / Witness Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria covered by Be able to present audio-visual advertisement ideas to a client for
the activity: feedback

Candidate Shaun O’Loughlin, Dylan Youles, Joshua Whitehead

name(s):
Date 6/12/17

Full description of Despite an absent group member, the team pitched their
the activities advertisement in a confident manner. Each taking responsibility for
being carried out particular sections.
by the candidate:
The advert idea is for Deep Heat. In this pitch the group explained the
target audience and showed sections of pre-production to further
develop and clarify the idea.

The budget outlined the costing of the advertisement campaign if it

was “real” and the storyboard and accompanying shooting script
clarified the idea and provided detail on how the shots would be used.

Finally, the group outlined a rough production schedule, identifying key

deadlines that would need to be met. Overall, the pitch was very clear.
Questions / Ensure you film a master shot of the drumming, once the advert has
Feedback been filmed and edited, update the production schedule and the
budget to cater for additional filming and editing costs.