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That it manipulates the audience to believe things that are not true.
We all like to think that we’re independent and make our own decisions
about things. However most of us listen to opinion leaders concerning our
thoughts about media products.
Make a list of people whose opinion you trust to inform you of how you
should respond to or think of a text.
Friends
Reviewers
Educator
Read the articles on the following pages and consider how the hypodermic
needle, opinion leader and two step flow theory have affected events. Once
you’ve read through the article write up your thoughts in the provided
box.
http://news.bbc.co.uk/1/hi/england/leicestershire/3934277.stm
29/06/04
Following the hearing she said her son's killer had mimicked
a game called Manhunt, developed by Edinburgh-based
Rockstar North, in which the players score points for violent
killings.
Manhunt was banned six
months ago in New Zealand
by censorship officials.
Covered in blood
She said: "I can't believe that this sort of material is allowed
in a society where anarchy is not that far removed.
Game ban
Echoing his former partner, the civil servant said: "I don't
play these games but if they are influencing kids to go out
and kill people then you don't want them on the shelves."
Leicestershire police have confirmed a copy of the game was found, but in
Stefan's' bedroom and not with Leblanc.
Stefan's parents blamed the game, which was withdrawn by some high
street retailers, following the court case.
They added: "We can confirm the game was not found in Warren
Leblanc's room, it was found in Stefan Pakeerah's room."
But sales at HMV, which has continued to sell the game, have reportedly
risen.
Violent films
"Warren Leblanc gave Stefan the game just two days before he killed
him," she said.
"Leblanc is responsible for what Leblanc did and what he did was
horrible."
Mrs Pakeerah added: "He liked violent films and games and particularly
liked Manhunt.
"There are obvious similarities between the game and how Stefan died."
'Misleading reporting'
"We have been very concerned recently about the misleading and
disingenuous reporting about the effects of playing interactive games
software," said Elspa.
"As you will know, despite many research projects into the effects of
screen violence, some of which have been undertaken by eminent
academics in their field, no link with violent behaviour has been found."
Elspa said its members took their responsibilities extremely seriously and
that they conformed with both the letter and spirit of the law and the
strict Codes of Practice
Hypodermic needle theory is being used by the repetition of saying that there was a lot of links
with the murder and the video game Manhunt so the game must have been the cause. Parents
with little experience with games will believe this and assume violent games promote and cause
people to act violently.
What are the four divisions of the Uses and Gratification Theory?
2. Surveillance
3. Personal identity
4. Social interaction
Make a list of different interactive products you consume that you can
apply Uses and Gratification divisions to. You may find you can apply more
than one.
Gender
Race
Age
Religion
Considering the factors you have written above, think what type of response
different groups would have to these products…
Game Preferred Oppositional Negotiated
GTA V 12-18 years old
gamers
Super Mario
Odyssey
Pokemon 5-12 20+
COD: WW2 Gender 18+ 10+
Burnout General gamers Safe driving General gamers
Paradise: organisations
Remastered
Edition