THE BIG PICTURE

Tangible
• Political

pp. 138 - 146

• Financial capital
• Economic
• Physical capital
RESOURCES

• Sociocultural
• Human capital
• Technological
• Organisational capital
• Legal
• Technological capital
• Global
MACRO-ENVIRONMENT
Intangible
• Knowledge
• Intellectual capital INDUSTRY PESTLE/G
• Human capital MARKET-ENVIRONMENT
• Innovation
• Process capital
• Reputation
MICRO- PORTER’S FIVE FORCES
Inter
M
pp. 117 - 121

ENVIRON- +2
MENT
• Potential competitors
• Customers
• Suppliers
• Existing competitors
CAPABILITIES
• Substitute providers
• Government

pp. 147 - 150

Opportunities
&
Strengths
CORE Threats
and
COMPETENCIES Weaknesses p. 140