I found (via a friend who is experienced in Pr & En) that it all comes down to the

export/authoring settings.

In Pr, my export settings needed to be adjusted as follows:

1. Format: MPEG2-DVD
2. Preset: PAL Progressive Widescreen High Quality
3. Selected 'DVD' in the Basic Settings section of the
4. Multiplexer tab (this creates a single mpeg file rather than a m2v file which has a separate video
and audio file)
5. Selected the highest possible quality (5) in the Basic Video Settings section of the Video tab,
changed the TV Standard to PAL (to suit Australian TVs) and then
6. Set the minimum/target/maximum bitrate settings to 8Mbps (when I set it at 9Mbps, the final file
had too high a bitrate for DVD)
7. In the Audio tab, I selected PCM as the audio type.
8. I also ensured that the Use Maximum Render Quality checkbox was ticked at the bottom of the
export settings window.

Then I exported.

Once encoding was complete I opened Encore, started a new project, selected DVD as
the authoring mode and PAL as the Television Standard within the Basic settings for the
new project. I then imported the final mpeg file as a timeline into Encore, set all the
appropriate first play/title button/end play functions as necessary, then I opened the Edit
Quality Presets window from the File menu and made the following settings;

1. Format: MPEG2-DVD
2. Presets: PAL DV High quality 8Mb CBR 1 Pass
3. Basic Video Settings - Quality: set to maximum (5)
4. Basic Video Settings - Field Order: None (Progressive)
5. Basic Video Settings - Pixel Aspect Ratio: Widescreen 16:9
6. Basic Video Settings - Bitrate Settings - Bitrate [Mbps]: set to maximum (9)
7. Basic Audio Settings - Audio Format Settings: Audio Format: PCM
8. click OK

Then I authored the DVD and was quite pleased with the result. Still not quite to the
quality I was hoping for (i.e. the quality of a DVD movie), but still a significant
improvement on my initial attempts using default Pr & En settings.

Hope it helps