Proposal from MNN to take control WBAI away from the Pacifica Network, while leaving Pacifica with the debt incurred from the WBAI transmitter rental on Empire State Building. MNN receives major financing from corporations like Verizon.
Proposal from MNN to take control WBAI away from the Pacifica Network, while leaving Pacifica with the debt incurred from the WBAI transmitter rental on Empire State Building. MNN receives major financing from corporations like Verizon.
Proposal from MNN to take control WBAI away from the Pacifica Network, while leaving Pacifica with the debt incurred from the WBAI transmitter rental on Empire State Building. MNN receives major financing from corporations like Verizon.
MN
December 5, 2017, Nevaerveegtorccs toe
Pacifica Foundation Interim Executive
Pacifica Foundation National Board
1925 Marti, Luther King I. Way
Berkeley, CA 94708
irector Bill Crosier -
‘Dear Pacifica Foundation Interim Executive Director Bill Crosir andthe Pacifica
Foundation National Board,
‘Manhattan Neighborhood Network (MINN) responded to a Request for Proposals (RFP)
from Pacifica Foundation Radio in November 2013 for qualified groups to eter into a
Public Service Operating Agreement (PSOA) for programming and supporting the
‘operations of noncommercial FM station WBAI, 99.5 MHz, New York,
For those urfamilar with MNN, we ate «25-year-old community media institution that
offers media education classes to Manhattan residents and operates the public-access
cable TV stations serving Manhattan cable TV subscribers. We operate out of two state-
of-the-art media facilites -one in El Barrio/East Harlem and one on Manhattan's West
Side. Our funding comes directly from agreements with Manhatten cable operators,
including Charter, Verizon and RCN, These agreements are entered into atthe time cable
‘TV Franchise Agreements are awarded to media companies by the City of New York
MNN is paid on a per subscriber basis. MNN’s mission isto enhence media diversity and
localism. MNN is nota government agency, ora subsidiary of a able company. We are &
private, nonprofit 501(€)() corporation with an independent boerd,
| am writing today to reaffinm and update MNN’s interest in entering into an agreement
‘with Pacifica-WBAI 99.5 MHz in the form of a PSOA. We believe this to be a bold,
imaginativeand a finencally viable mission-driven multimedia model that would create
agrowth and opportunity for both institutions. The arrangement would leverage each
partes’ unique local character while taking advantage OF integrating our distribution
‘models (radio, cable TV, and digital) to grow audience, build engagement, increase
impact and ensure financial stability
While the synergy ereated by such a PSOA imagines a new and robust community media
‘model fr the digital age, it has the added benefit from Pacifica’s point of view of |
immediately addressing the costs that are eating into WBAI finazcially and stopping the
drain on Pacifica’s limited resources.
‘As par of amutually agreeable PSOA, MN would be in a finaneial position to satisfy
future expenses elated to the Empire State Building transmitter during the term of such
an agreement, including prepayments. MNN would invest in the necessary maintenance
597 West 58:h Strwet Now York, NY 10018 - phone. 212-757-2870 fax 212-757-1803 ww mnnorg
2ofthe transmitter to ensure a robust, high quality broadcast signal reaching the maximum
audience possible,
Further, MNN would invest significant resources to enhance and develop WBAT's
‘existing programming and fundraising efforts by adding new positions and social media
support in order to develop and promote shows, build audience and expand the donor
base. All ofthis, of course. is subject to MINN’s due diligence, a review ofall necessary
accounts, contracts, leases and livenses, and the parties entering into a satisfactory PSOA.
MNN would preserve and enfance WBAAI’s historically independent, social-change-
focused and culturally diverse programming, and would seek to strengthen the existing
brand and mission of WBAL 99.5 FM and Pacifica Radio,
MNN envisions a future for community media that embraces new digital technologies
and accepts the challenge to expand the universe of nonprofit and non-commercial media
This combining of forces would help ensure that non-commercial community media ia
‘New York City not only stays alive but thrives in the years ahead.
The key elements of the MNN proposal include:
+ MINN would house, operate and broadcast WBAI 99.5FM from one or both of
MNN’s Manhattan-based state-of: the-art HD studios and produetion facilities 24
hours a day, 365 days a year.
+ MN would assume all WBAI current operating costs, including transmitter
expenses, program & development costs, cental service expenses, and staf
salaries and benefits from the date the PSOA becomes effective.
+ MNN would invest in WBAI programming and development efforts, including
adding new staff positions, in order to rebuild audience and to atuact a sustainable
fundraising base. Such initiatives would inelude:
Dramatically limiting on-air fundraising consistent with non-profit
‘broadcasting best practices to ensure less disruption to regular WAL
‘programming and to rebuild audience fora day-parts
Y Launching robust off-air fundraising initiatives consistent with non-prefit
‘broadcasting best practices and new digital opportunities;
¥_ Simulcasting WBAI 99.5 FM on one of MNN's available cable TV
channels in Manhattan so as to create a WBAL-branded cable TV channel
for distribution in NYC and globally, thus dramatically expanding
\WBAI’s media presence and fundraising opportunities. (MINN has the
facilities and spare cable TV capacity for such an initiative.)
Developing plans to strengthen WBAI 99.5 FM's transmitter and launch @
WBAL 99.5 FM HD Radio;
Offering WBAI producers media and technical skills training in new
‘communications technologies and systems.
‘+ Build program partnerships with mission-aligned and values-aligned non-profit
‘media organizations to strengthen and proliferate WBA and Pacifica content
‘across multiple platforms. One example isthe longstanding partnership betweenMNN and the non-profit satellite broadcaster Free Speech TV (FSTV). These two
institutions have developed, facilitated or distributed video productions of|
Pacifica Radio programs such as Democracy Now!, Rising Up and Economie
Update. These shows are all cablecast locally on MNN and broadcast nationally
{0 30 million houscholds via FSTV on direct broadcast satellite systems.
In sum, MNN is uniquely positioned to work with Pacifica-WBAI 99.5 FM, whose
illustrious history is synonymous with euting-edge media, local programming and a
diversity of views.
MNN brings 5 years of concrete experience serving diverse communities and running
seven cablecas channels here in New York City. We have grown tremendously over the
last ten years, tipling our core media education and production services and adding a
new 10,000-sq, ft. state-of-the-art community media facility in East Harlen/E Bari.
MNN's strong organic relationships wit the communities that we seve i reflected in
the diversity atall levels of our organization, mirroring the gorgeous moseic of New
York City. In sim, MNN has the technical expertise, the broadcast facilities in wo
convenient Manhattan locations, the training opportunites, the financial capacity, the
‘community rocts and the programming experience to successfully operate WBAI, 99.5,
Miz, and expand the universe of non-commercial, locally-based media.
| ook forward to discussing this proposal futher and to see if we can develop a meeting
‘of the minds that can ripen into a writen PSOA agreement. Ifyou have any questions,
please don't hesitate to reach out
Sincerely,
Ss. OM
Lx y'
Dan Coughlin
President & CEO
ce: WBAI GM Berthold Reimers
Local Station Board Chair Bob Young.