Engage in all facets of search engine marketing (SEM) campaigns, including initial

planning, implementation,
monitoring, optimization, analysis, and reporting. Analyze data to develop
actionable insights that can be
measured and reported. Integrate SEM campaigns, including both Paid Search (Pay-
Per-Click) and Search
Engine Optimization (SEO). Develop campaign copy/creative, text-based titles, and
descriptions; establish
keyword creations and mapping to campaign goals. Monitor emerging industry trends
and stay up-to-date of
search algorithms, indexing and data modeling. Develop performance metrics to
provide recommendations and
continually revise campaign strategy.