INTRODUCTION

The McDonald's concept was introduced in Southern California by Dick and Mac
McDonald of Manchester, New Hampshire. It was modified and expanded by their
business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business
interests of the McDonald's brothers in the concept and went on to found McDonald's
Corporation. The business began in 1940, Their introduction of the "Speedee Service
System" in 1948 established the principles of the modern fast-food restaurant. The
original mascot of McDonald's was a man with a chef's hat on top of a hamburger
shaped head whose name was "Speedee." Speedee was eventually replaced with
Ronald McDonald in 1963. Believing that the McDonald formula was a ticket to success,
Kroc suggested that they franchise their restaurants throughout the country. When they
hesitated to take on this additional burden, Kroc volunteered to do it for them. He
returned to his home outside of Chicago with rights to set up McDonald's restaurants
throughout the country, except in a handful of territories in California and Arizona
already licensed by the McDonald brothers. Kroc's first McDonald's restaurant opened
in Des Plaines, Illinois, near Chicago, on April 15, 1955--the same year that Kroc
incorporated his company as McDonald's Corporation. As with any new venture, Kroc
encountered a number of hurdles. The first was adapting the McDonald's building
design to a northern climate. A basement had to be installed to house a furnace, and
adequate ventilation was difficult, as exhaust fans sucked out warm air in the winter and
cool air in the summer.
LOCATION IN India

SWOT ANALYSIS

• Strengths:

 Good Quality Food (Hygiene)

 Brand Name
  Food worth its Price

 Good Service

• Weaknesses:

 No Social Welfare

• Opportunities:

 More outlets should be open.

 Sitting Area should be broader.

 Environment should be more attractive.

 Attractive offers should be introduced.

• Threats:

 Competitors like US Pizza, Dominos, etc.

 Instant Fast Food Packets.

 Housewives are interested in making Pizzas & other Fast Food at home.
 RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

 To study the customer preference on the basis of product Price.

 To study the customer preference on the basis of services.
 To find frequency of a purchases by customers.
 To find out satisfaction level of customer on the basis of product quality.

SCOPE OF THESIS:-

Research Methodology

The study will involve collection of data from primary as well as secondary sources.

Primary data

 It will involve the online survey by questionnaire method.

 Deeply cross questioning from staff members of Dominos and Pizza Hut.

 Company Records.

 Customer itself by Questionnaire method and Focus group interviews.

Secondary Data

 Internet.

 News Papers and Magazines.

DATA ANALYSIS

1. Had you heard about company MC DONALD AND PIZZA HUT in SAKET Area.?
 Awareness  

Mc Donald 74%

Pizza Hut 26%

2 How you came to know about this company?

Medium Pizza Hut Mc Donald

Newspaper 40 60
By Friend 36 64
Means of Advertisement 62 38
Self Research 42 58
Hoarding 52 48
Retailers 10 90

3 How would you rate products of company?

Customer satisfaction from product Pizza Hut Mc Donald

Excellent 34 56
Very Good 76 24
Good 85 15
Poor 28 5

4. How would you rate services of the company?

 Customer satisfaction from Services Pizza Hut Mc Donald
Excellent 50 49
Very Good 27 36
Good 13 9
Poor 10 6

5. Did you find the products upto the standard or Marks as specified before purchase?

Product Standard Pizza Hut Mc Donald

Yes 90 95
No 10 5

6. How the consumers come to know about the MC DONALD AND PIZZA HUT in their
perspective market?
 Friend 20%

Self Research 35%

Advertisement 30%

Hoardings 10%

Others 5%

10. How would you rank the MC DONALD AND PIZZA HUT ?

Factors Pizza Hut

Mc Donald
Price 15% 85%
Quality 50% 50%
space 68% 32%
Service 67% 33%
Taste 45% 55%

CONCLUSION
McDonald’s is the world’s largest fast-food restaurant chain. It has more than 30,000
restaurants in over 100 countries. Over one billion more customers were served in 2007
than in 2006. Although net income was down by $1.1 billion in 2007, McDonald’s sales
were up 6.8%, and revenue was a record high of $23 billion. “The unique business
relationship among the company, its franchisees and suppliers (collectively referred to
as the System) has been key to McDonald’s success over the years. The business
model enables McDonald’s to play an integral role in the communities we serve and
consistently deliver relevant restaurant experiences to customers.”.