Presentation Feedback / Witness Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria covered by Be able to present audio-visual advertisement ideas to a client for
the activity: feedback

Candidate Molly Togher & Milena Ivonova

name(s):
Date 6/12/17

Full description of The group pitched their advertisement. Each taking responsibility for
the activities particular sections.
being carried out
by the candidate: The advert idea is a campaign for Olympus cameras. In this pitch the
group explained the target audience and showed sections of pre-
production to further develop and clarify the idea.

The budget outlined the costing of the advertisement campaign if it

was “real” and the storyboard and accompanying shooting script
clarified the idea and provided detail on how the shots would be used.

Finally, the group outlined a rough production schedule, identifying key

deadlines that would need to be met. BCAP codes were also explained
and how the group could avoid potential issues.

Questions / Make sure that you take it in turns to film the advert. It is a group
Feedback project. When filming, ensure that you obtain close ups of the camera
being used in a variety of scenarios.