Saket Kumar

Ph: (M) +91-8700079310 E-mail: saketcambridge92@outlook.com

OBJECTIVE

To use my skills and abilities as a First Class BA (hons) in International Business

Strategy from Anglia Ruskin University to produce great value for Map my Genome
as a complete marketing executive in Delhi NCR region of India; also preparing to
be a Big Data Analyst in the Microsoft Cloud Environment, amongst other Internet of
Things (IOT) initiatives.

CAREER HIGHLIGHTS

 A motivated and result oriented individual with great business acumen backed
up by a First class BA (hons.) in International Business Strategy from Anglia
Ruskin University in Cambridge, United kingdom; aspiring to make a successful
career in strategic internet marketing.
 Undertook practical work experience during the study program in the UK, worked
on two key consultancy projects of the Centre for enterprise development and
research (CEDAR). One of these projects was titled “Developing technologies for
the Silver Economy with older people” and the other was titled “Innovation and
development”. Also worked on Business Development analysis for Genomics
England UK.
 Developed applied knowledge in the area of International Business and Business
strategy through key modules delivered during the BA (hons.) program such as
International Business, International Information and E-business strategies,
Enterprise and Entrepreneurial Management, Business Law and Economics for
Business and Management.
 Gained exposure of acquiring qualitative and quantitative data from primary and
secondary sources, maintaining databases and database management systems,
interpreting data and analysing results using statistical techniques and providing
ongoing reports.
 Learned Google AdWords (Google’s online advertising platform) to drive
customers to a business by taking advantage of the millions of searches
conducted on Google every day.
 Learned Google Analytics to create reports and conduct analysis using data
collected by Google Analytics, to make informed business decisions and improve
Internet marketing campaigns of any company.

CORE COMPETENCIES

Strategic Marketing Management and Strategic Internet Marketing

Search engine optimization (SEO) and Search engine marketing (SEM)
Market research and analysis
Pay per click (PPC) planning, Implementation and Optimization
E-mail marketing, social media marketing
Copywriting and organic link building strategies
Customer acquisition and lead generation

ACADEMIC QUALIFICATIONS

 BA (Hons.) in International Business Strategy from Anglia Ruskin University,

Cambridge, United Kingdom with First Division (72% marks) in Aug’15
 Foundation and 1st Year Degree in Business from Cambridge Ruskin
International College, Cambridge, United Kingdom with merit certificate in Sep’12
 Indian Higher Secondary School Examination Certificate from Vidya Vihar
Residential School, Purnea, India with 92% overall marks in Mar’08

PROFESSIONAL EXPERIENCE

Digital Marketing Executive and Sales Executive at Falcon Freight Link Pvt. Ltd, New
Delhi, (India), Sep’ 2016- now

Responsibilities

 Plan and execute all digital marketing, including SEO/SEM, marketing

database, email, social media and display advertising campaigns
 Design, build and maintain our social media presence
 Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs)
 Identify trends and insights, and optimize spend and performance based on
the insight
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
  Collaborate with internal teams to create landing pages and optimize user
experience .

ACADEMIC PROJECTS

Bursary Funded Undergraduate Research Taster Placement at Lord Ashcroft

International Business School, Anglia Ruskin University, Cambridge and Chelmsford
(UK), Jun’14-Jul’14

Responsibilities

 Conduct literature reviews

 Collect and analyse data
 Prepare materials and consultancy reports for the client (ECC) i.e. Essex county
council
 Prepare interview questions
 Maintain accurate records of interview and safeguarding the confidentiality of
subjects as required
 Summarise interviews
 Manage and respond to project related e-mail

Bursary Funded Undergraduate Research Assistant at Lord Ashcroft International

Business School, Anglia Ruskin University, Cambridge (UK), Feb’14-Jun’14

Responsibilities

 Conduct literature reviews

 Collect and analyse data
 Prepare materials and reports for submission to the supervisor
 Maintain a digital record of all research and analysis
 Attend relevant events in Cambridge or nearby

Course Representative at Lord Ashcroft International Business School, Anglia Ruskin

University, Cambridge (UK), Aug’13-Aug’15

Responsibilities

 Talk to people in the class to find out how things are going
 Meet with your course director at least once a term to discuss the course
 Be a channel of communication between staff and students
 Keep in touch with student’s union and participate in student elections
 Take the lead in organising events and workshops

PROFESSIONAL CERTIFICATIONS

 Google AdWords Search certified

 Google analytics certified

SKILLS

Internet marketing, e-commerce, E-mail marketing, social media marketing,

Facebook marketing, Google AdWords, Google Analytics, PPC, Excel, Word,
PowerPoint, SEO, SEM, SMO, and Copywriting.

SOCIAL MEDIA: linkedin.com/in/saket-kumar-879b30136