New product

development
The importance attached to new-product
development reflects the fact that an
organization's ability to innovate
successfully has been linked to financial
performance, within the media
management and mass communication
literature, there has been relatively little
examination of new product development
process. However there are many studies
about how the internet could be used as
new product development for producers in
all kind of industries.

 It believes that the organization’s ability to innovate successfully, a new-product, has

been linked to financial performance.

 Examining a new product development process within the media management: For
example; Franke and Schreier studied the internet as a new product development tool for
producers, Saksena and Hollifield examined internal organizational structure that U.S
newspapers had used to develop online additions as a new product.