QUESTIONNAIRE

We are Rahal and Preeti singh, pursuing my BBA from IMS Ghaziabad, a
division of IMS group of institutions.
Please fill up the form for a market survey on “…………………”

Name…………………………..

Age………………………..…...

Qualification ……………….....

Gender…………………………

Q1.Do you prefer chips?

a. Yes

b. No

Q2.when do you prefer snacks time in a day

b. Morning b. Afternoon

c. Evening d. Night

Q3. Which snacks do you prefer?

a. Haldriam wafers b. Uncle Chips

c. Lays chips d. Bingo

 e. Any other

Q4. Which flavor do you like most?

a. Plain salt b. American flavor

c. Tangy tomato d. Chat Street

Q5.On which places it got maximum consumer?

a. In colleges. b. Railway station

c. Bus stop d. Public places

Q6. What compels you to consume it?

a. Brand name b. Quality

c. Variants d. Price

e. Any other

Q7. How would you rate as a product?

a. Excellent b. Good

c. Average d. Poor

Q8. What size you prefer most?

a. Rs. 5 b. Rs. 10

c. Rs. 20
Q9. How often you consume it?

a. Very often b. often

c. Sometimes d. Rarely

e. Never

Q10. Who all in your family prefer lays?

a. Children b. Parents

c. Grandparents d. All

Q11. Do you think it acquire a good name in the market?

a. Yes

b. No

c. Can‘t say

Q12. Would you suggest other person to buy lays chips?

a. Yes

b. No

c. can’t say

Q13. Are you satisfied with the number of flavors it has provided?

a. Yes

b. No
Q14. Do you think lays should come up with more flavor?

a. yes specify

b. No

Q15. What is your source of information regarding the purchase of it?

a. Advertising

b. Live demonstration

c. Retail outlets

d. Home shopping

Q16. Lays comes in a junk food. Do you think it is healthy to consume?

a. Yes

b. No

Date…………..

Place…………..

Thank you for filling up this questionnaire and giving your valuable time to us.

ANALYSIS OF DATA
In order to extract the meaningful information from the data collected an analysis
of data is done using pie charts, bar graphs etc.

The first objective of the research project is concerned with finding out what

Percentage of people likes to eat snacks. The pie chart given below is clear on

the percentage of people who like to eat snacks. Out of 50 respondents 49 like to

While 1 don’t.

Yes
No

YES 98%

NO 2%
Pie chart shows that 49 of our respondent like snacks while 1 don’t.

Our second objective is concerned with finding out which snacks they preferred.

Chips
Biscuits
Namkeen
Bhujia
Others
CHIPS 34%

BISCUITS 22%

NAMKEEN 14%

BUJIA 22%

OTHERS 8%

The pie chart shows the responses of the people. It is clear that chips
dominate the market. The second spot is shared by Namkeens and third
spot by Bhujia.
The third objective was to analyse the preference of chips by the people.

Following pie chart shows their responses.

Yes
No

YES 84%

NO 16%
 From the above pie chart we can see that people like the chips most i.e.

they like to eat lays, bingo, uncle chips.

Fourth objective was to find out how which time of the day you prefer the

Most. Following pie chart shows the time.

Morning
Afternoon
Evening
Night

MORNING 64%

AFTERNOON 14%
EVENING 6%

NIGHT 14%

This shows that chips are eaten by the respondent mainly at evening.

The fifth objective was to analyze the reasons for the popularity of the most

preferred chips. For this the respondents were asked various brands of chips.

Following pie chart shows their responses.

 Haldriam wafers
Uncle Chips
Lays chips
Bingo

HALDIRAM 6%

UNCEL CHIPS 10%

LAY’S 82%

BINGO 2%

In the above pie chart we can see the popularity of lays.

Sixth objective was to find out how which flavor of lay’s chips people like the

Most.

Plain salt
American flavor
Tangy tomato
Chat Street

AMERICAN FLAVIOUR 10%

PLAIN SALT 8%

TANGY TOMATO 60%

CHAT STREET 22%

This shows that more people like American flavor of lay’s.

Our seventh objective was to find out which all places do the people consume

lay’s chips most.

 COLLAGES
RAILWAY STATION
PUBLIC PLACE
BUS STOP

COLLAGES 62%

RAILWAY STATION 16%

PUBLIC PLACE 10%

BUS STOP 12%

From the above pie chart we can draw a conclusion that the respondent eats lay’s
chips in collage

The eighth objective was to find what compels them to buy lay’s chips.

Brand name
Quality
Variants
Price
Any other

BRAND NAME 24%

QUALITY 56%
VARIANTS 6%

PRICE 6%

OTHERS 8%

This shows that the quality of lay’s chips is best as people buy lay’s chips because
of its quality.
Ninth objective was to find out how people rate the lay’s chips.

Excellent
Good
Average

EXCELLENT 26%

GOOD 52%

AVERAGE 22%

Most of the people rate it as a good product.

The tenth objective was to analyse which size of lay’s chips people generally

prefer the most.

Large
Medium
Small

LARGE 10%

MEDIUM 52%
SMALL 38%

Most people like to consume medium size of lay’s chips.

The eleventh objective of the research project is concerned with finding out how
often people consume lay’s chips.
 Very often
Often
Sometimes
Rarely

VERY OFTEN 22%

OFTEN 24%

SOMETIMES 40%

RARELY 14%

It seems that eat lay’s chips very alternative days.

Our twelth objective was to find out who all in respondent’s family prefer lays
chips.

All
children
Parents

ALL 60%

CHILDREN 36%

PARENTS 4%
GRANPARENTS 0%

As it seems that every member in the family eats lay’s chips but it is not so
familiar with grandparents.

The thirteenth objective was to find the opinion about the lay’s market position

in the commutative market.

 Yes
No
Can't say

YES 92%

NO 6%

CAN’T SAY 4%

Most of the people think that lay’s acquire a good name in the market.

Fourteenth objective was to find out the opinion of the people as they need lay’s

chips in some more flavor.

 Yes
No

YES 84%

NO 16%

This shows that people is eager to grab the new flavor of lay’s chips.
Our fifteenth objective is concerned with the sources of information regarding

lay’s chips.

Advertising
Live demonstration
Retail outlets
Home shopping

ADVERTISING 68%

LIVE DEMONSTRATION 4%

RETAIL OUTLETS 14%

HOME SHOPPING 14%

Here advertisement is having lion share while live demonstration least share.

Our sixteenth and last objective was concerned people opinion about the

health. We asked do lays is a junk food.

 Yes
No

YES 58%

NO 42%

This pie diagram shows that all though people consume lay’s chips around 44%

People think it is a junk food and bad for health. They also specified that

consuming very often may lead to health problem.

DATA ANALYSIS & INTERPRETATION-

2 refer (PDF)