Hytner’s five practices for a habit of creativity

and thinking differently

1. Snack little and often on curiosity between meetings. Curiosity is calorie-free and
costs you nothing. Take your blinkers off, observe and ask yourself why

2. Hydrate regularly, quenching your thirst for product, service, innovation processes
with the intoxicating power of positivity. Fall in love with your colleagues’ ideas, not your
own

3. Inhale the fresh air of ideas way beyond the boundaries of your discipline, business,
industry and market. Adopt, adapt, re-imagine, re-apply

4. Digest your problems slowly and mindfully, don’t just swallow the solution. Convene a
random group, not your usual circle, to tackle a complex problem. Rip it apart, play with
it and invite the group to challenge long-held assumptions about your context and
customers

5. Get out of the office every day, take a stroll, and leave the device behind.