Business Communication

1. Introduction - Meaning, process, types, modes, channels and 1 importance

Meaning

 The act or process of using words, sounds, signs to express or exchange information or to
express your ideas, thoughts, feelings, etc., to someone else

 The transmission and reception of ideas, feelings and attitudes (verbal and non-verbal) that
produce a response (message) that is given to someone through any medium like letter or
telephone call

 W. H. Meaning, “The exchange of ideas, news and views in connection with the business among
the related parties is called business communication.”

 According to Prof. J. Haste, “Communication occurred between two or more businessmen for
organizing and administering business efficiently is called business communication.”

 According to Brennar, “Business communication is the expression channelling, receiving and

interchanging of ides in commerce and industry.”

 Giving, receiving or exchanging information, opinions or ideas by writing, speaking or visual

means so that the message communicated is completely understood by the recipients

 The way of expressing our feelings with or without any obstructions is known as communication.

Classification/ Types

• Number of persons

Intrapersonal Communication

Interpersonal Communication

Group Communication

Public Communication

• Basis of Medium

Verbal

Non-verbal

Meta- Communication
Processes

- Linear Concept

SENDER MEDIA RECEIVER

• Message • Message • Action

- Shannon-Weaver Model