STAR

Statement (250 words)

Situation
During my placement I was asked to work within a team of 3 to develop a feasible
marketing strategy for Austern International. As we were finalising the strategy, we decided
to implement the more dominant team member’s strategies.

Task
However, unfortunately these strategies were not successful during implementation so we
were forced to redesign the strategies within the final 2 days. At this point our team was
very frustrated at each other, however we had to work together and implement a marketing
strategy before the deadline.

Action
As a result, I decided to step up and hold a team meeting in order to voice our opinions and
mixed feelings about the task. In order to understand each of the team members better, I
talked to each of them individually about their concerns for the project. We also
brainstormed through more ideas during a sprint design problem solving technique, which
allowed all members of the group to voice their ideas.

Result
We ended up with a successful winning idea, through combined efforts of the team. I learnt
the importance of planning before implementation and listening to the ideas of all group
members. In stressful situations, it is always important to remain calm and be able to
approach the task on hand. It is just as important to listen than to speak up in group
situations.