Val

uepr
oposi
ti
onQ&A

WHATPROBLEM DOYOUSOLVE?

ANSWER:Ther us htodev elopnewandi nnovat

iv eIoTdev i
cescut
sacrossallmarkets,
indust
ri
esandc onti
nents.
Speed
toproductdevelopmenti sc ri
ti
cal.Thepr oblem fordev elopersatal
ll
ev el
sisthataremanyandv ar i
ed“ part
s”intheIoT
developmentchai n.Fr
om mul t
iplehardwar eands oft
war edev el
opments egments,totheInt
egrati
onofc omplexAPI ’
s,
cer
ti
ficat
ions
,sec uri
ty,s
torageaswel lanalyti
cs,howdoy ougo-f r
om SketchtoSc al
e.Forsmallcompani eswit
hani dea
i
tdemandsr esour cesandf unding, whil
ees t
abli
shedc ompani esl
acki
ngat echnologybaseneedt o“leapf r
og”intotheir
exi
sti
ngmar ket
s. Foreit
heri ti
sex pens i
ve.Onav er age,ittakesateam ofupto20peopl ewithami ni
mum t otal
burnr at
e
of$800Kt oachiev eanalphapr ototy
pei nundert woy ear s.

WHATI
SYOURCORETECHNOLOGY?

ANSWER:Mi r cod’sr apidpr ot

otypingpl at
formforI oTdev elopments i
mpl i
fi
esex peditesands t
reamli
nesdev elopment
fr
om “Sket cht oSc al
e”forc ompani esofal lsi
zesandl eveloft echnologicalexpertis
e.Itservesasan“ OpenSour ce”
DevelopmentPl atform andOne- Stop-Shopf orIoTdev elopment .TheMi rcodplatformisc r
eati
ngac omplet
emodul arI
oT
eco-s
y stem c ons isti
ngoft hefollowings egment s:-PCB’ s
,Chi psets:SiP,SoCwi thOv ert
heAi r(OTA)updates ,3D and
mock-uppr otot yping. -SDK/API Dev elopmentKits:i
OS, Android,Windows ,Smar tTV, AugmentedReal i
ty(
AR) f
oradapt i
on
andv i
s ualizationofal ldata.-Sec ur eCloud:Amaz on,Az ure,Googl e,andSams ung…..s
torages ol
uti
onswi thHI PPA
complianc e.Us er ss el
ectthec omponent sfrom eachs egmentandt heMi r
codAIpl at
form as
s essands el
ectsthemos t
compat i
bles olutionsbas edonc ri
teriasuchasformf actor,
av ai
labil
i
tyofpar t
sandc ost.Asamodul arsyst
em, t
hepl atf
orm
al
lowsus erst os el
ec tonlythoses egment sthattheyrequire.

WHATMARKETAREYOULOOKI
NGTOATTACK?

ANSWER:Wi t
hl esst han1 %oft hi
ngsc onnectedt oday,
theI oTmarketcontinuestoexpandandgr ow. By2020, i
twi l
lbe
res pons ibl
eforgener ati
ng22t i
mest hec urr
entdat at
raff
ic,wit
h40% ofal ldatabeinggener at
edbys ensors.Itwilladd
ov er$1 0t r
il
li
ont ogl obal GDP( doubli
ngt heUSec onomy).Page2| 3Whi l
e94%ofc ompanieshav es eenar etur
nont hei
r
I
oTi nv estments,itwi l
lalsodri
v etri
ll
i
onsofdol larsini
nfr
astruct
ureupgradeswhi ler
educing25%i nmai ntenanc ecos tand
35% i ndownt ime.Themedi calandheal thindus t
ryfi
eldwer eearlyandr apidadopter
sofI oTt echnology .Mircodhas
gener atediniti
als alest oseveralsuchc ompani es.Whil
emedi c
al/
healt
hisc ur
rent
lyanIoTf ocus,industr
ialappli
c ati
ons
(
s uc hasmac hine-to-mac hi
ne)ar eex pectedt obeanev enlargerpartoft hefut
uremar ket.Mircodhasmadei t
sf i
rst
ent ranc eintothismar ketaswel l
.

HOW BI
GISTHEMARKETYOUAREADDRESSI
NG?

ANSWER:Current
lyI
oTi
ses
ti
mat
edatov
er$1
57bi
l
li
onandi
sex
pec
tedt
oreac
h$661bi
l
li
onby2020(
orov
erhal
fa
t
ri
ll
i
ondol
lar
s).

www.
mir
cod.
com
 Val
uepr
oposi
ti
onQ&A

WHATSUCCESSESHAVEYOUHADTODATE?

ANSWER: Mircodbegani ni
tialsalesinlate201 7.I
tsfi
rstNorthAmer icanc ust
omeri sal eadi ngpr ov i
derofc ardios er v
ices
i
nCanada.Theyar epr ot
otypingac ustomizedECGpat chands oftwares yst
em.I ntheUSAMi rcodhasbeguns elli
ngi t
s
developmentkits(SDK) .Aft
erex tensivetes t
ing,i
tisinnegot i
ati
onswi thamedi calsolution“ bigdat a”s ervicepr oviderfor
post-s
urgerycardiomoni tori
ngandhal tersoluti
ons .
Theyhav ealsoex pressedi nterestinadi spos ables mar tther momet er
formen,womanandc hil
dren.Mi rcodiswor ki
ngwi thanUS/ Isr
aelimedi calcompanyt oc reateas mar tc ont r
ollabledr ug
deli
veryandmoni t
or i
ngs ystem forpatients.Outsideofmedi cal/
healthcareandf i
tness ,Mi r
c odc urrent l
yi sinapr ojectto
prot
otypeadev i
cef orafortune500c ompanyi nthepowert ooli
ndus tr
y.Mi r
codent eredt hepr oject
, afterthec ompani es
ownR& Dc enterturnedt ootherc ompani esthatc ouldnotmat chthes peedandc os tofferedbyt heone- st
opMi rcod
plat
form.Mircodisal soinfinalnegot i
at i
onsf orajointventurewithanot herf ort
une500r elatedc ompanyi nthef ieldof
multi
nati
onallogisti
c sanddel i
ver yservices.A largeChi nesec onglomer ate,wi threlat edbus iness esi nt hel ivestock
i
ndus t
ryrecentl
yappr oac hedMi rcod.Theywantt ous et heMircodplatformt odev elopanent er pri
sel ev elintegratedI oT
enabli
ngs y
s t
em foroneoft hec ountry’slargestli
vestockgrower s.

AREYOUCURRENTLYREVENUEGENERATI
NG?

ANSWER:Yes
.Thecompanyhasgener
atedov
er$1
00KUSDi
nsal
esandhass
hor
t-
ter
m(endofDec201
7)pi
pel
i
net
o
r
eachov
er$400KUSD.

WHATI
NVESTMENTDOYOUREQUI
RE?

ANSWER:$500K-
1.
5mi
l
li
onUSD

WHOI
SSPECI
ALONYOURMANAGEMENTTEAM ANDWHYTHEYARESOSPECI
AL?

ANSWER:Ourmanagementt eam haswor

kedtoget
herforal
mos tt
wentyyears
. Wehavevari
edanddeepex
per
ienc
ein
al
laspec t
srelat
edtostar
tups
. Wehav eapr
ovenrecor
dofbuil
dings uc
ces
s f
ultechnol
ogycompani
es
andtakingthem toex
its:
Credorax
Bizc
hord
Lumastri
ke
Xromb

Mir
cod’
sfounderMichaelFai
nshtei
nhasaprov
enrec
ordofi
denti
fy
ingmarketpr
oblemsandtechnol
ogyneedsand
i
mplement
ingthesol
uti
onsthatcust
omer
sint
hosemar
ket
sar
elooki
ngforandmoreimpor
tant
lywi
l
lingt
opayfor
.

www.
mir
cod.
com
 Val
uepr
oposi
ti
onQ&A

WHOISYOURCOMPETI
TIONANDBEFOREYOUANSWERNOBODYTHERE
I
SSOMEBODYSOPLEASETELLME!
?

ANSWER:
1)Seebo(/seebo.com)Israeli
.
Simulati
onPlatf
ormf orIoTdev el
opment
. Wel
l-
funded.
Simulatetheprototy
pingpr ocess.
Theythensendt hecl
ientt
ooutsour
cetheactualpr
otot
ype
(
electroni
cs,casi
nget c…)ands omeapp/ser
vic
ef oreachphase.
Cos t
:theyareexpens i
ve.
Customer( f
ort
une500)ment ionedabov
ec amet oMirc
odbec auseofi
ssuesr
elatedtospeed
andc ostofdevelopment .

2)Tel
i
tLtd(teli
t.
com)
Est
abl
ishedc ompany .Gearedforenterpr
isecust
omersnotarapidpr
otot
ypeenvi
ronment.
3)I
BM Wats onSoftware(ands i
mil
ar)
.Busines
sintel
li
gencef
ormanipul
ati
nglar
gedatafr
om
I
oTaswel lasintegrati
ngint
os yst
ems .
Nohar dwarecomponentatal
l
.
Mir
codv i
ewst heset y
pesofc ompaniesaspotenti
alf
utur
epartner
s.

WHYSHOULDII
NVESTI
NYOU?

ANSWER: Thef
oundersofMir
codhaveinvest
ednotonl
yt heretimeandeff
ort
sbutov
er$1mi
ll
i
onUSDt obri
ngtheMircod
Eco-
Syst
em tol
ife.Wehavebothexperi
enceandrecor
dofac compli
shment
sandmoreimport
antly
, wehav eshownt hat
cust
omerswantandneedourproduct
.I
oTwi l
lbeoneofthelargestnewmarket
sworl
dwi
de.Mircod’sIoTservi
ceplat
form
i
saccel
erati
ngthatgr
owth.
WHATINVESTMENTDOYOUREQUI RE?

www.
mir
cod.
com