Name of the teacher: Geethu Mariam Standard : XI

Name of the School : St.Aloysious Strength : 60

Unit : International Average : 17

Business Duration : 40 min

Subject : Business Studies Date :

Content Outline Licensing & Franchising

Terms Licensing, Franchising, Licensor, Cross – Licensing, Trade made
patient
Facts 1. Licensing is a contractual arrangement in which one firm grants
access to its patent trade secret or technology to another firm in
a country for few called royalty.
2. The firm that grants such permission to the other firm is known
as licensor.
3. The other firm in a foreign country that acquire such rights to
the technology or patents is called licensee
4. The major distinction between the two is that while the former
is used in connection with production and marketing of goods,
the term franchising applies to service business.
5. A franchising agreement to involve grant of rights by one …….. to
another for use of technology, trademark and patent in return of
the agreed payment for a certain period of time
6. The franchise can be any science ………be it restaurant,
hotel...agency, bank whole saler or even a retailer, who was
developed a unique technique for creating and marketing
services.
Concept Major Concept: Licensing & Franchising
Minor Concept: Advantages & Limitations
Curricular To ….the knowledge of licensing and franchising
Objectives
Teaching Chalk Board, Chart
Learning Process
Teaching General Discussion, Brain storming
Learning
Strategy
Reference NCERT Text Book Source Book
Phase Teacher Activity
Presentation Classify the aim of lesson
of the Teacher classify that “Today we shall learn about
organizer licensing & Franchising”.
The teacher will explain the,
For a company looking to expand, appealing business
models. In a franchising model, the franchisee uses
another firm’s successful business model and brand name
to operate what effectively in independent branch of the
company. The franchisee maintains a considerable degree
of control over the operations and process used by the
franchisee, but also helps with things like branding and
marketing support that did the franchisee. The franchisee
also typically ensures that branches do not cannibalize
each other revenues under licensing model, a company
sells licenses to other (typically smaller) companies to
use intellectual properties, brand, design or business
programmers, These licenses are usually non exclusive
which means they can sold to multiple compelling
companies using the same market. In this arrangement
the licensing company may exercise control over how its
……………. Is used but does not control the business
operations.

Presentation of the organize

Teacher shows the following chart
Licenses Franchisees
Pepsi MC Donald’s
Coca Cola Pizza Hardz
Nestle Berger King
Samsung KFCE
Apple

Defining Attributes
Look at this chart Here a list
what do you notice here of various
licensees
and
franchisees
are given

Teacher further classifies this chart and explain the

meaning of licensing and franchising

Give Example
The teacher gives more examples of various licensees and
franchisees in the country
 Provide Context Listen
The teacher explains various features of licensing and Carefully
franchising

Phase II The teacher divides class into two groups

Presentation Group A: is asked to note down similarity of licensing

of the learning and franchising
material

Group B: is asked to find out the difference between Students

licensing and franchising actively
participate

Maintain Attention:
The teacher asked few students of each group to point Companies
out the similarities and differences.

Make organization …………..

The teacher now give students a work she asked them to
write down in their own words the merits and demerits
of licensing and franchising

Make logical orders:

The teacher makes two students ………..out the merits and
demerits and help them. In areas where corrections are
needed

Phase: 3 Promote active acception learning

Strengthening The teacher ask the opposite group to correct the points Discuss
cognitive mention by other group
organization
Elicit critical approach and classifies

The teacher explains the whole content in detect giving

importance to the merit and demerits of licensing and
franchising and concludes the doubts of the students.

Concluding Students take a miracle to create a challenging question

Phase: based on the lecture content up to that point. Students
pose the question to the person sitting next to them. To
take this actively a step further, ask students to write
down their questions and ham them in. The question
creates tests or exams.
Name of the teacher: Geethu Mariam Standard : XI

Name of the School : St.Aloysious Strength : 60

Unit : International Average : 17

Business Duration : 40 min

Subject : Business Studies Date :

Content Outline 14 Principles of Fayol’s Principles

Terms Division of work, authority, discipline, unity of command, unity of
direction, subordination of individual interest to the general interest
remuneration, centralization, scalar chain, order, ……….stabilities of
tenures of personnel, initiative spirit de corps
Facts: 1. When employees are specialized, output can increases because
they become increasingly skilled and efficient
2. Managers must have the authorities to give orders, but they must
also keep in mind that with authority comes responsibility
3. Employees should have only one direct supervisor.
4. Teams with the same objective should be working under the
direction of one manager, using one plan, this will ensures that
action is properly coordinated
5. The interest of one employee should not be allowed to become
more important than those of the group
6. Employee satisfaction depend on face remuneration for everyone
7. Centralization refer to how close employees are to the decision
making process
8. Employees should be aware of they stand on the organizations
hierarchy, or chain of command
9. The work place facilities must be clean tidy and safe for
employees
10. Managers should be …..to staff all times, both maintaining
discipline as necessary and acting with kindness where
appropriate
11. Managers should drive to minimize employee turnover
personnel planning should be priority
12. Employees should be gives the necessary …….of freedom to
………..and carryout plans
13. Organizations should strive to promote team spirit and unity

Concept: Major Concept: 14 Principles of management (Fayol’s)

Curricular To acquire the knowledge regarding 14 principles of fayol’s

Objectives management

Teaching Chalk Board, Role Play, Plug card

learning
resources
Teaching Role Play
Learning
Strategy

References NCERT Text Book, Source Book

 Class Room Activity Students
Response
Phase 1: The teacher bring students from the next division after
training them with certain activities out of 60 students in the class
14 groups with certain with 4 members each is formed. Rest 4 of
the students are assigned duties for general purposes. Few
students are given plug cards

Teacher Explains
Today we are going to learn a new topic. Before that let us see few
all plays

Development Phase:
The role play begins…………..

Group I
Here is a manager, assigning specific works in 3 employees. The
first employee is asked to manage the account section. The second
employer is asked to work on the production department. The
third employee is asked to work on sales department.
At the end of the play one member from general purpose group
displays the board.

Division of Work

Group II: Here is a manager who transfers a part of his work to

his employees. There are their students acting as employees. The
manager had the duties to finish selling 22 pairs of new model
shoes. Assign the work to these subordinates and allow them to
follow any method to complete the taste.

At the end of the play one member from general purpose group
displays the board.

Authority

Group III: An environment of an organization is presented were

few students act as its members and continues doing their work
without any direction.

At the end of the play one member from general purpose group
displays the board.

Discipline
Group IV: Here also an environment of an organization is created.
Few students acting as subordinates is doing their work. The
manager comes in and ask them to clear accounts of the last
month once the work is being completed

Successfully the manager again comes in and give the next work

At the end of the play one member from general purpose group
displays the board

Unity of Command

Group V: Here we can see a manager giving directions to 3

subordinates with respect to their specific work.

At the end of the play one members from general purpose group
displays the board

Unity of Direction

Group VI: Here also there is a manager who is faithful enough to

do his work. Some people comes to visit him and some other
people dial him. He is not attending to any such extend
disturbance. He continues to do his work.

At the end of the play one member from general purpose group
displays the board.

Subordination of Individual
Interest
Group VII: Here a student acts as a superior. 3 students act as
subordinates. The scene is the superior given out salary and other
incentives to his subordinates

At the end of the play one member from general purpose group
displays the board.

Remuneration
Group VIII: Here is a manager who is very stern and not allowing
any one to interior in his decisions. The same students play
another role also that is group of employees in the same
department exchanging the ideas and decisions

At the end of the play one member from general purpose group
displays the board

Centralization

Group IX: Here an Environment of an H.R department is created.

Few students act as workers of HR department discussing with
one another various proposals. That can help this department gain
more profit.

At the end of the play members from general purpose group

displays the board.

Scalar Chain

Group X: Here is a manager, and 8 subordinates. The manager

directs 2 subordinates each to work under 4 departments namely
HR, Production, Marketing, and Finance.

At the end of the play members from general purpose group

displays the board.

Order

Group XI: Here there are few students acting as employees.

Manager comes in and announces the great news on 5 percent
increment in their salary. Similar other incentives are also
provided to each one of them without and partiality.

At the end of the play members from general purpose group

displays the board.

Equity
Group XII: Here there is an HR Manager doing his work
comfortability . Immediately a phone call comes with sad news
that he is being transferred to cochin. When he goes there. He is an
aware and uncomfortable with his work. Again after few months
he is transferred to Trivandrum.

At the end of the play members from general purpose group

displays the board.

Stability of Tenure

Group XIII: Here we can see few employees faithfully doing their
work, as per the direction of their superior. With full dedication
and commitment.

At the end of the play one member from general purpose group
displays the board.

Initiative

Group XIV: here is a group of workers putting effect to complete

the task assigned to them by their superior.

At the end of the play one member from general purpose group
displays the board.

Esprit de corpse

The teacher gives some time to think about all the role plays
presented and then ask two students to present what they
understood. The teacher then summaries the whole content.

Concluding Phase: In the concluding phase the teacher borrows

the jip saw method from co-operative learning strategy.

The technique splits classes into mixed groups to work on each

principle of management. Working individually, each student
learns about his/her topic and presents it to their group. They
create a final report. Finally the original groups reconvenes and
listen to the presentations from each member’s. The final
presentation provides all groups members with an understanding
of their own material, as well as the finding that have emerged
from topic specific group discussions.