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IMC Program Learning Outcomes and Goals

This document outlines the learning goals for graduates of a communication department program. Graduates will be able to create, present, and advocate ethical messages for diverse audiences using various forms of communication. They will also be able to evaluate message effectiveness and ethics, analyze how audiences receive messages, and apply communication theories to specific contexts. Additionally, graduates completing an Integrated Marketing Communications concentration will be able to integrate theories and channels ethically to increase campaign impact, use consumer research to develop strong IMC campaigns, and identify problems to provide alternative solutions.

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51 views1 page

IMC Program Learning Outcomes and Goals

This document outlines the learning goals for graduates of a communication department program. Graduates will be able to create, present, and advocate ethical messages for diverse audiences using various forms of communication. They will also be able to evaluate message effectiveness and ethics, analyze how audiences receive messages, and apply communication theories to specific contexts. Additionally, graduates completing an Integrated Marketing Communications concentration will be able to integrate theories and channels ethically to increase campaign impact, use consumer research to develop strong IMC campaigns, and identify problems to provide alternative solutions.

Uploaded by

api-392870893
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Learning Goals: Graduates of the department will have the knowledge

and ability to:


Create, present, and advocate ethical messages in a variety of
communication forms for
diverse audiences;
Evaluate message effectiveness and ethics;
Analyze how audiences receive, interpret, and react to messages;
Apply communication theories and perspectives to specific
contexts;
Implement a research methodology appropriate to their area of
study.

Students completing the IMC concentration will also have the


knowledge and ability to:
Integrate multiple theories and channels ethically to increase
campaign impact;
Use consumer research to apply IMC strategies to develop strong
campaigns
Identify and analyze problems and provide alternatives for
solutions

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