Republic of the Philippines

President Ramon Magsaysay State University

(Ramon Magsaysay Technological University)
Castillejos Campus, Castillejos, Zambales
Tel/Fax No. (047) 602-1548
crmtu@yahoo.com.ph
__________________________________________________________________________________

COLLEGE OF ACCOUNTANCY AND BUSINESS ADMINISTRATION

AN OUTCOMES BASED LEARNING PROGRAM

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
FIRST SEMESTER 2018 - 2019

UNIVERSITY VISION
The Ramon Magsaysay Technological University shall be a progressive learner-
centered research university recognized in the ASEAN region in 2020.

UNIVERSITY MISSION
The Ramon Magsaysay Technological University (RMTU) shall primarily provide
instruction, undertake research and extension, and provide advanced studies and progressive
leadership in agriculture, forestry, engineering, education, arts and sciences, humanities, and
other fields as may be relevant to the development of the province.

GOALS OF THE COLLEGE OF ACCOUNTANCY AND BUSINESS

ADMINISTRATION
The college shall aim for the following goals:
1.Continuously enhance instruction towards becoming a center of excellence in
business education;
2.Enhance the quality of learning and upgrade its facilities to enable student to:
a.Acquire the knowledge, proficiency and skills in their respective specialization
tracks;
b.Enhance their competencies in ICY-based and social entrepreneurship-focused
business concerns; and
c.Develop values required of professional accountants and business administrators in
the context of the evolving global industries and local and national economy.

SPECIFIC OBJECTIVES OF THE COLLEGES OF ACCOUNTANCY AND

BUSINESS ADMINISTRATION
The college shall:
1.Equip and empower students for ready employment in the fields of marketing,
financial management, human resources management and public administration;
2.Adequately prepare accountancy students for CPA Licensure Examinations; and
3.Develop graduates with potentials a business administrators and leaders in
competitive industries.
 PROGRAM DESCRIPTION
Bachelor of Science in Business Administration Major in Human Resource
Development Management (HRDM)
The Human Resource Development Program aims to prepare the graduates for a
career in the field of Human Resource Management in various corporations whether in the
manufacturing, marketing and service sectors, or in the different types of industries such as
pharmaceutical, semi-conductor, food and beverage, banking industries and other types of
organizations.

PROGRAM EDUCATIONAL OBJECTIVES

The objectives of the program are:
1. Complete understanding of the concepts, principles, theories, and philosophies in
Human Resource.

2. Assist students seek employment and facilitate the integration process in the
corporate environment so they can be immediately productive once employed.

3. Assist the students in appreciating the HR role in the organization and how they
can make meaningful contributions as a strategic partner in building the organization
to become globally competitive.

I. COURSE CODE: GEC 5

II. COURSE TITLE: Purposive Communication
III. COURSE DESCRIPTION:
Purposive Communication is about writing, speaking, and presenting to
different audiences and for various purposes. (CMO 20 s 2013).
Purposive Communication is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a
local and global context. It equips students with tools for critical evaluation of a
variety of texts and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge,
skills, and insights that students gain from this course may be used in their other
academic endeavours, their chosen disciplines, and their future careers as they
compose and produce relevant oral, written, audio-visual and/or web-based
output for various purposes.
IV. PRE-REQUISITE: None
V. NUMBER OF UNITS: 3
VI. NUMBER OF HOURS: 54 Hours
VII. OUTCOMES-BASED MACRO CURRICULUM FRAMEWORK

PRMSU GRADUATE PROGRAM COURSE

ATTRIBUTES INTENDED INTENDED
LEARNING LEARNING
OUTCOMES OUTCOMES
RMTU graduates is expected to be When one has fully
a: completed the BSBA
program, he/she
 should be:
Leadership 1. Strong Can demonstrate  Adopt cultural and
Network leadership concepts, intercultural
Leader, who is theories and practices awareness and
committed, in managing a typical sensitivity in
morally business venture communication of
upright, ideas
responsible and
who
proactively
governs in the
specific fields
of
specialization
2. Visionary Can apply the  Evaluate
Leader, who concepts and multimodal texts
effectively principles in critically to
manages and achieving personal enhance receptive
optimizes success as manager (listening, reading,
human capital regardless of area of viewing) skills.
towards specialization  Write and present
sustainable academic papers
development using appropriate
tone, style,
conventions and
reference styles.

Excellence 3. Strong and Can demonstrate  Describe the

Effective proficiency in the use nature, elements,
Communicator, of communication and functions of
who has the skills to acquire verbal and non-
power to expected results in verbal
express management communication in
himself/herself activities. various and
orally in multicultural
writing, and contexts
other
appropriate
modes of
expression
4. Competitive Have a deep and  Explain how
and Lifelong principled cultural and global
Learner, who understanding in how issues affect
manifests management process communication
excellence in relates to large  Appreciate the
service towards historical, social, impact of
local and cultural and political communication on
global needs processes. society and the
world
Innovation 5. Research- Can be creative and  Determine
Oriented innovative on culturally
 Individual, who application of appropriate terms,
uses scientific alternative approaches expressions, and
process to and techniques, take images (sensitivity
create informed risks in to gender, race,
knowledge trying out these class, etc.)
necessary to innovative techniques  Create clear,
address varied and evaluate the coherent, and
societal needs efficiency and effective
towards effectiveness of such communication
inclusive techniques in materials
growth and improving the  Present ideas
sustainable functions of persuasively using
development management appropriate
language registers,
tone, facial
expressions, and
gestures
6. Critical Can apply innovative  Convey ideas
Thinker and managerial and through oral,
Problem analytical skills to audio-visual,
Solver, who is create more and/or web-based
steeped in opportunities and presentations for
research creating new ventures different target
methods and in business audiences in local
utilizes and global settings
empirical using appropriate
evidence and registers.
scientific  Adopt awareness
approach to of audience and
knowledge context in
creation and presenting ideas.
utilization
through
knowledge
transfer

VIII. TEACHING AND LEARNING MATRIX

INSTITUTIONA
L INTENDED COURSE LEARNING ASSESSMENT TIME
LEARNING CONTENT ACTIVITIES TASKS FRAME
OUTCOMES
IILO A.  Lecture and  Quizzes and 18
1,2,3,4,5,6 Communication class discussion seatwork
processes,  Group work  Reaction
principles, and  Exercises paper
ethics  Research
 Reporting
 B.
Communication
and globalization

C.1. Local and

global
communication in
multicultural
settings

C.2. Varieties and

registers of
spoken and
written language

D. Evaluating
messages and/or
images of
different types of
texts reflecting
different cultures:
1. What is the
message;
2. What is the
purpose of the
message;
3. How is the
message
conveyed by
the text and/or
image;
4. Who is the
target audience
of the
audience;
5. What other
ways of
presenting the
messages are
there?

E.
Communication
aids and strategies
using tools of
technology.

IILOs 5 and 6 F.  Lecture and  Quizzes and 18

Communication class discussion seatwork
for Various  Group work  Reaction
Purposes  Exercises paper
 1. to obtain,
provide, and
disseminate
information;
2. to persuade  Research
and argue  Reporting
G.Communication
for work purposes

 Quizzes and
 Lecture and seatwork
H.
class discussion  Reaction
Communication 18
IILOs 5 and 6  Group work paper
for academic
 Exercises  Research
purposes
 Reporting
 IX. REFERENCES

Marilu R. Madrunio and Isabel P. Martin, Purposive Communication: Using English

in Multilingual Contexts, 2018.

X. TEACHING METHODOLOGIES
 Power point Presentation
 Lecture
 Discussion

XI. LEARNER ASSESSMENT (GRADING SYSTEM)

Class Standing: 60%

Class Performance - 15%

Quizzes - 25%
Attendance/Attitude - 10%
Project / Notes - 10%
Examination: 40%
Total 100%

FINAL GRADE:
Preliminary 30%
Midterm 30%
Final 40%
Total 100%

XII. COURSE REQUIREMENTS:

 Quizzes
 Major Exams
 Graded Recitations

XIII. COURSE POLICIES

1. Regular attendance is required for all students. Number of absences is limited only
to 20% of the total contact hour (11 hours)
2. Wearing of the university student’s ID and uniform at all times is required for all
the students except when having field activities.
3. Cellular phones must be off during classes
4. Seat plan for large classes will be implemented
5. 3 Tardiness is equivalent to 1 day absence
6. Special Examination is only allowed to students with valid reason, and within 1
week after the scheduled examination. If the student fails to take special
examination during the grace period, he/she will incur a grade of zero on that
examination.
7. Students shall abide the instructor/professor’s policy on the submission of learning
outputs based on the metrics and deadline given