Music Videos are comprised from two different types of image

- Performance clips
- Conceptual clips

Combining three elements

- Performance
- Narrative
- Artistic

A narrative based video is much more meaningful than a performance and it makes the audience
stick with the video and watch till the end to find out the ending to the story being told.

Immediate contrapuntal sound is when the sound and what you see contradict each other

Narrative – story line

Abstract – unusual

Record Label – commercial consecration, need to have the artist in it because the artist is the main
aspect

Visual connation - voyeurism