INTERNSHIP REPORT

ON
MARKETING ANALYSIS & ASPECTS
EVALUATION OF PRAN SPICE

Submitted To:
Controller of the examination
National University,
Gazipur -1704.

Supervised By:
Name of Teacher....
Lecturer
Department of Business Administration
Bhuiyan Academy

Prepared By:
Name of Student
Roll No:................
Reg: No:...................
Session: 2009-2010
Major in Marketing
BBA Program
Bhuiyan Academy

Department of Business Administration

Bhuiyan Academy
Date of Submission: February, 2015
 INTERNSHIP REPORT
ON
MARKETING ANALYSIS & ASPECTS
EVALUATION OF PRAN SPICE

Supervisor
Name of Teacher....

Prepared By:
Name of Student
Roll No:................

Department of Business Administration

Bhuiyan Academy
Date of Submission: February, 2015
 Letter of Transmittal

Date: ...........................
Controller of Examination
National University
Gazipur-Dhaka
Bangladesh

Sub: Submission of Report on “Marketing Analysis & Aspects Evaluation of

“PRAN” Spice.”

Dear Sir,
I am pleased to inform you that I have completed my assigned report at PRAN foods and
I am submitting my report on “Marketing Analysis & Aspects Evaluation of “PRAN”
Spice.” In the Report I focused on the different terms and jargons used in the filed of
marketing to make my Report more attractive and easy for the respective readers.

I have tried my level best to put meticulous effort for the preparation of this report. Any
shortcomings or fault may arise as my unintentional mistakes. I will enthusiastically
welcome any clarification and suggestion about any view and conception disseminated
through this report.
It has been a huge learning experience for me and I have enjoyed preparing this report
and look forward to answering any queries you may have. I strongly hope and believe that
you will be kind enough to accord your kind approval to this report.
Sincerely yours,

Name of Student
Roll No:................
Reg: No:...................
Session: 2009-2010
Major in Marketing
BBA Program
Bhuiyan Academy
 Supervisor’s Certification

This is to certify that analysis paper titled “Marketing Analysis & Aspects Evaluation
of “PRAN” Spice.” submitted in partial fulfillment of the requirements for the award of
the degree in Bachelor of Business Administration of Northern College, Bangladesh is a
record of the analysis carried out by Name: ........................... Roll No:.................. Reg:
No:........................... (Major in-MARKETING) under my active supervision and
guidance and that no part of this report has been submitted for the award of the degree.

I wish his success in the future.

……………………………
Name of teacher
Lecturer
Department of Business Administration
Bhuiyan Academy
 ACKNOWLEDGEMENT

At the very beginning, I acknowledge the infinite blessing and profound kindness of
“Almighty Allah”- the supreme authority of the universe. I also acknowledge the loving
support of my parents and family members.

I would like to express my respected appreciation to Teacher.......... Lecturer,

Department of Business Administration, Bhuiyan Academy. His constant guidance and
advice played the essential role in making this report a success.

I would like to express my sincere gratitude and thanks to Mr. Kamruzzaman Kamal,
Executive Director (Mktg) PRAN-RFL-Group for accepting me to do the report and
giving all out assistance to make the study fruitful, useful and my job experience. I
express my truthful and sincerest gratitude to organizational supervisor Mr. Md. Jakaria
Julfiquar & Mr. Rezaul Hasan, Assistant Brand Manager (ABM), Marketing department,
PRAN foods Ltd, who assigned me this report and give an opportunity for eye opening in
this particular sector and extended an all-out support in all respect for writing this report
in the most comprehensive manner within the specified time frame.

I am also grateful to Sheikh Abdul Quadir (GM Production) PRAN Industrial Park (PIP)
who helped me to get the internee. Lastly, I would like to thanks to all of the surveyed
people for their valuable time & opinion. My gratefulness goes out to all my friends’ who
helped during the difficult times when I felt like work was hard and ready to give up.
They gave me back life, just by being there.
 EXECUTIVE SUMMARY

PRAN GROUP was born in 1980 with Rangpur Foundry Limited. Keeping in view the
corporate mission of the group they have over the years diversified others areas. The
Group comprises of 9 companies. The head offices are located in Dhaka with production
facilities around the country. They have only one giant rival market player (Radhuni) in
the spice market. So it is easy for PRAN to reach the consumer and create market demand
and good position in the field. From the survey it is found that maximum number of
consumers keep Radhuni spice as their first choice while BD & Pure spice are their
second & third choice. PRAN spice comes after that. Radhuni is the market leader
because of its quality and distribution intensity. Lack of Price tag or price identification
on packaging is a major problem of PRAN. The packaging of PRAN spice is satisfactory.
But the satisfaction related to the availability of the PRAN spice in the overall market is
poor. The case of advertisement is also the same. So it is found that out of 4P`s
(Marketing Mix) product strategy is good. But pricing, promotion and distribution
strategy of PRAN are not satisfactory enough. In this modern and first life when women
want to save time and enjoy tasty, easier and hygienic spices, PRAN processed powder
spice to make the best alternative for the consumers. And PRAN has all the scopes and
facilities that they need. The only thing they have to do it just be a bit more aggressive in
the market by solving few of errors that they have.
 Table of Contents
Sl. No. Contents Page No.
Acknowledgement
Executive Summery
CHAPTER ONE: INTRODUCTION 01-03
1.0 Introduction
1.1 Origin of the Report
1.0 1.2 Objectives of the Report
1.3 Methodology of the Report:
1.4 Scope and Limitation of the Study
CHAPTER TWO: COMPANY OVERVIEW 04-23
2.0 OVERVIEW OF PRAN:
2.1 Company profile:
2.2 Mission:
2.3 Aim:
2.4 Management structure of marketing department of PRAN
02 foods:
2.5 Spice Product line of PRAN:
2.6 Target customer (SPICE):
2.7 Distribution Channel:
2.8 Imported Items:
2.9 Exported Items
2.10 Advertising & Promotion:
2.11 Future Plan:
2.12 THEORETICAL ASPECT:
2.13 Market:
2.14 Customer Satisfaction:
2.15 SWOT analysis:
2.16 Marketing mix (4 Ps) analysis:
 CHAPTER THREE: ANALYSIS AND EVALUATION 24-60
3.1 Current Spice Market Scenario of Bangladesh
3.2 Target market
03 3.3 Market demographic
3.4 Market trend
3.5 Market growth
3.6 MARKETING MIX (4PS) ANALYSIS OF PRAN SPICE
3.7 SWOT Analysis OF PRAN SPICE
3.8 Market competition
3.9 CUSTOMER SATISFACTION ANALYSIS ON SPICE MARKET
3.10 Demographic analysis on the responded
3.11 General analysis on overall spice market
3.12 Analysis on PRAN user
CHAPTER FOUR: FINDINGS 61-68

4.1 Findings
04 4.2 Recommendations

4.3 Conclusion
References