i.

Customer segmentation:

XZLZL Service Basket Potential Customer Segments

Chamber/Industry Businesses Government &
Association Development
Partners
1 Training… cash-cow?? x xxx … Regular
2 Demand–driven advisory services xxx … future x
Compliance Cash Cow xxx
3 P2P Networking xxx … slow growth
4 Research and Knowledge x x
Management
5 Strategic sector development xxx …. Immediate
interventions …

ii. Customer relationship:

a. Strategic collaboration/partnership withGoB, development partners, industry
associations, global buyers/buyer-associations
b. Proactive sales call to businesses (for training and advisory services)
o businesses (for training and advisory services)