PROJECT REPORT WRITING GUIDELINES

TABLE OF CONTENTS

PAGE NO.
Acknowledgements Should be in
small roman
numerals
List of Tables continue in
small roman
numerals
List of Figures continue be
small roman
numerals
CHAPTER I : INTRODUCTION

1.1 (Brief Introduction to your topic) 1

Eg:Online Retailing- Concept
1.2 Review of Literature¹
1.3 Research problem (what exactly that you are studying through this
project work/indicated by the title)2
1.4 Importance of the study3
1.5 Objectives of the study
1.6 Hypotheses of the study (optional)
1.7 Scope of the study4
1.8 Research Methodology adopted5
1.9 Chapterisation6
1.10 Limitations
1.11 Contribution of the study
1.12 Scope for further study
CHAPTER II: ONLINE RETAIL INDUSTRY – AN
ANALYSIS (based on the example that I have taken....you may
write according to your topic)

2.1 Eg: Evolution and growth of Online Retail

2.2 Online retail scenario in India
2.3 About the Major online retailers in India
2.4 Future of the Online retail industry
2.5 Company profile (If you are choosing ONE particular company to
study)

CHAPTER III: DATA ANALYSIS AND INTERPRETATION

(this is an analysis of Primary data collected through questionnaire
OR in the absence of questionnaire you will be writing this chapter
with the aim of giving answers to your objectives)
(Some of your objectives may have been answered in your
 CHAPTER II-but see to it specially those only relying on secondary
data that there is matter for the THIRD chapter as well.

(Taking an eg. of Online retail study which has a questionnaire)

3.1 Demographic profile of the respondents
3.2 The sub-heading (this & the foll. sub sections) should be indicative
of what the analysis specifically relates to
(you may have Table or Figure and explanation)
3.3
3.4
3.5
3.6
3.7
(As many specific analysis you have)
CHAPTER-IV: FINDINGS,CONCLUSION AND
SUGGESTIONS
4.1 Findings of the study
(To be presented in separate paragraphs for each objective)
Objective 1(write the objective)-Findings
Objective 2(write the objective)-Findings
Objective 3(write the objective)-Findings
Objective 4(write the objective)-Findings
4.2 Conclusion
(conclude your overall study in a paragraph ...about 10 sentences)
4.3 Suggestions
(Based on your study ,you may offer suggestions.....
In a paragraph form......around 10 sentences)
BIBLIOGRAPHY7

ANNEXURES
( attachments like Questionnaire, any other printed material that may
add to a better understanding of your work....which also may act as a
proof of authenticity)

1 Review of Literature (Min 7 articles/reviews).....should be in paragraph form

Each review should be atleast 10 lines that highlight the objectives and findings of the
study/article.

Also add a line as to how this information helps your study.

It could also be that, you have identified a gap in the review study/article which is justifying
your study.

2 Research problem ( in 3 sentences)

Have the ‘Title’ of your study in mind

The assumption here is that, the literature review done by you has helped you in identifying
an area in which a research or a detailed study can be done by you.

Therefore, begin this section by writing ↓ ......(the wordings may differ)....

Eg:

The literature review reveals that there is scope for further study regarding the online retail
industry. Through this research.it is proposed that a detailed study and analysis will be
done with respect to the factors that influence online purchases with special emphasis on
purchases of cosmetics online.

3Importance of the study ( in 3 sentences)

Your conviction that your study area is an important one, which will contribute to a better
understanding of a given market/industry.....also mentioning who could use the analysis done
by you......(may be companies/customers/academicians....)

4 Scope of the study......in a paragraph (about 5 sentences).

This section specifies the limit/confines in terms of geography, time and the theoretical
concepts studied during the course of research.

#Geographical scope: The study is restricted to the customer responses from the twin cities
only

# Time scope: Eg: The study is based on the responses collected from customers during the
period of Nov-Jan 2015

# Concept scope: Mention the theoretical concepts to which your study is restricted.

5 Research Methodology adopted.....in a paragraph...(about 7 sentences)

You will mention about

# Sources of data: Primary and Secondary (How did you collect?, From where?)

#Sample size, nature of your Sample unit, Sampling procedure

#Statistical tools that you will use to analyse the data

6 Chapterisation............plan of writing your report
Write what does Chapter 1 discuss, Chapter discuss..............so on.....(for each around 4
sentences)........let details about each chapter be a paragraph

7
Bibliography

Divide this section as

# Web references

# Books referred

# Journals referred

Web references

Eg:

www.ficci.com/..../FICCI-Frames-204-KPMG-Report-Summary.pdf

Style of referencing: APA ...For JOURNALS referred

Surname, First name initial. Middle name initial. ( year of publication). Title of article.
Name of the journal,Vol No.,Issue No.,Page numbers.

Eg:

Das,A.S., & Basu,K. (1994). Customer Loyalty: Toward an integrated conceptual framework.
Journal of the Academy of Marketing Science, 2(1),99-113.

# Note : Issue no, page numbers (if available)

Style of referencing: APA ...For BOOKS referred

Surname, First name initial. Middle name initial. (year of publication). Title of book. Place of
publication: Name of the publisher.

Eg:

Aaker,D.A. (1991). Managing Brand Equity. New York:Maxwell Macmillan International.