You are on page 1of 1

 Engel, Blackwell, & Miniard, (1995), Consumer Behavior.

The Dryden Press, Harcourt Brace College


Publishers.
 Cateora, P (1996) International Marketing (New York: McGraw Hill).
 Sirgy, J. K. (1981), “Product Familiarity: Critical Comments on Selected Studies and Theoretical Extensions”,
Advances In Consumer Research, 8: 156-160.
 Kim, C.K and Chung, J. Y (1997) “Brand Popularity, Country Image and Market Share: An Empirical
Study “, Journal of International Business Studies, 2nd Quarter.
 http://www.icmrindia.org/casestudies/catalogue/Marketing%20Mini%20Case%20Studies/CLMKTG004.htm.
 http://timesofindia.indiatimes.com/biz/india-business/Turf-war-HUL-losing-share-in-toothpaste-shampoo-
market/articleshow/4849829.cms.

You might also like