Permission marketing: Customers’ awareness, perceptions,

and preferences in the state of Gujarat

A Thesis submitted for the award of the degree of

Doctor of philosophy

In
The Faculty of management

Guided by Submitted by
Dr. Darshana Dave Chaitanya Vyas
Associate professor

g. h. patel post graduate institute of business management

Sardar Patel University
Vallabh Vidyanagar
India

june 2011