80wsegallery _steinhardt school of culture, education, and human development, new york university
The Eye of the Beholder:
Decade-Defining Lids, Lashes, & Brows
NYU Costume Studies
January 13 — February 2, 2018
NYU Steinhardt’s Costume Studies MA Program will present an exhibition of historical
and contemporary beauty products entitled The Eye of the Beholder: Decade-Defining
Lids, Lashes, & Brows, on view at 80WSE gallery from January 13 through February 2,
2018.
Exhibition Overview
This exhibition surveys the American products, advertisements, and icons that have
contributed to cosmetic lid, lash, and brow trends from the 1900s to the present day.
‘Arguably the most distinctive feature of the face, eyes have the power to dramatically
transform one’s outward appearance, while also uniquely conveying inner character.
Highly expressive, they serve as nonverbal communicators of emotions ranging from
sympathy and envy to fear and flirtation. Since ancient times, people have sought to
‘enhance their eyes through preening and the application of cosmetics. Featuring
publications, photographs, and material culture, The Eye of the Beholder contextualizes
and synthesizes each decade's notion of the ideal eye.
From 1920s Max Factor cake mascara to the Urban Decay Naked Palette of the 2010s,
exhibition objects include grooming tools and makeup essentials, ads, patents,
periodicals, and guidebooks sourced from personal collections, such as that of Bésame
Cosmetics Founder Gabriela A. Hernandez, and professional archives, including the
archive of Maybelline New York and the Coty Archives, Max Factor and Cover Girl
Collections. By examining defining moments within the cosmetic industry's immense
‘commercial output, this exhibition wil ilustrate how companies tap into the zeitgeist of
each era to perpetually create a prevailing look, often reviving past beauty styles in the
process. Although eye aesthetics are ever changing, the pursuit of “ideal” beauty —
whether paradoxically natural or conspicuously artificial - is remarkably enduring.
Contact
Lauren Richter-Suriftach
Co-curator and Communications Officer
eyeofthebeholdernyu@gmail.com
#NYUEyeconic
@nyucostumestudies
@80wse
‘B0washington square east +1(212) 998-5747 _steinhardt.nyu.edw/80wse
new york, ny 10003 B0wseGnyu.edu‘80wse gallery _steinhardt school of culture, education, and human development, new york university
Programming
Reception: Wednesday, January 17, 2018, 5:00pm - 8:00pm
Project Space at 80WSE (80 Washington Square East, between West 4th Street and
Washington Place). Free and open to the public.
‘Symposium: Sunday, January 28, 2018 12:00 - 2:00pm
This afternoon symposium at the NYU Einstein Auditorium (34 Stuyvesant Street, at Sth
Street between 2nd and 3rd Avenues), will feature keynote speaker Kathy Peiss,
professor at the University of Pennsylvania and author of Hope ina Jar: The Making of
America’s Beauty Culture. Additional papers will be presented by the exhibition
curators. Free and open to the public.
Exhibition Credits
The Eye of the Beholder: Decade Defining Lids, Lashes, & Browsis co-curated by NYU
Costume Studies Master's candidates: Jessica Barker, Lizanne Brown, Laura Gust,
‘Adam Hayes, Elena Kanagy-Loux, Lauren Richter-Surinach, and Stephanie Sporn, with
support from Mellissa Huber, Assistant Curator at The Metropolitan Museum of Art,
Costume Institute.
Additional support is provided by the NYU Costume Studies program and 80WSE
gallery.
About NYU Costume Studies
Since 1979, the MA program in Costume Studies at New York University has focused
‘on the history of costume and textiles in its broadest aesthetic and cultural context. It
was the first curriculum in the United States to educate specialists in this field. Part of
the Department of Art and Art Professions at the NYU Steinhardt School of Culture,
Education, and Human Development, the program offers courses that emphasize the
relation of costume studies to material culture and the fine and decorative arts.
About 80WSE
Located in Washington Square, 80WSE is part of NYU's Steinhardt School. The art
gallery is a space for dialogue, experimental and cross-disciplinary projects by noted
artists and curators, often produced in collaboration with faculty and students from the
Department of Art and Art Professions.
80washington squareeast +1(212) 998-5747 _steinhardt.nyu.edw/80wse
new york, ny 10003, ‘80wse@nyu.edu