Problem statement

In this new technology era, which social media is playing an important role where
everyone with access to the internet is connected with each other, even though
marketers and advertisers are learning more and using it as well more into digital
means of advertising compared to the traditional methods. According to Zephoria
Digital Marketing website, they had stated that there are around 2.13 billion monthly
active Facebook users, 1.15 billion mobile daily active users, and an increase of 23
percent year-over-year. Since Facebook has over 2 billion active Facebook users, it
become one of the effective advertising tools. So, it is that obvious that why
McDonald’s using Facebook to advertise their products. In order to further our
understanding of how McDonald advertise on social media especially using Facebook
and also how it will be response by their customers towards the advertisement post
and this research were conducted as hoping to be able to aid the growth and the
improvement of McDonalds in Malaysia.

Another problem being brought up towards McDonalds will be the Malaysia and
Singapore McDonald’s had sold to Saudi group in year 2016. According to Thesundaily
(2017), Saudi Arabia’s Lionhorn Pte Ltd bought over the rights to Malaysia and
Singapore McDonald’s as the Developmental Licensee (DL). According to Nikkei Asian
Review (2016), they stated that Reza Food Services is a 22 year old company that runs
about 100 McDonalds’s restaurant in both western and southern regions of Saudi
Arabia. Moreover, the Reza Investment Company is wholly-owned by the Alireza
family. Thus, this research is basically about to survey what the customer’s perception
towards the this changes of McDonald’s company.