Comparative Advantage of Market Video Rentals

Netflix Redbox Video On Demand

Measurements Weighting Rating Score Rating Score Rating Score

Variety .15 10 1.50 8 1.20 5 0.75

Convenience .25 8 2.00 8 2.00 10 2.50
Cost .10 8 .80 9 .90 7 0.70
Technology
.15 9 1.35 6 .90 9 1.35
efficiency
Brand .20 7 1.40 9 1.80 5 1.00
Service .15 9 1.35 6 0.90 9 1.35
Total 1.0 51 8.40 46 7.70 45 7.65

As you can see, I did my Comparative Analysis on Market Video Rentals. My three comparisons were: Netflix, Redbox, and Video on
Demand. Since I am currently visiting the USA, I decided to do an analysis based on the USA. Redbox is very popular; therefore, it
was an easy measure. I am very surprised to see them all this similar and close in numbers, I expected Netflix to be relatively higher
than the other two measures, it was interesting to see the relations once the analysis was created.