United Nations Children’s Fund Telephone 021 201 78 72

48A, Primaverii Blvd. Facsimile 021 317 52 55

011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

REQUEST FOR PROPOSAL (RFP)

RFP/ROMA/2015/011 07.07.2015

UNITED NATIONS CHILDREN’S FUND (UNICEF)

Wishes to invite you to submit a proposal for

An on-line platform fostering positive development in adolescents and safe

behaviors by adolescents

SEALED Proposals should be sent to:

UNICEF Romania – Operations

Mark on the outside of the envelope: RFP/ROMA/2015/011
48A Bdul Primaverii, sector 1
011975, Bucharest

IMPORTANT – ESSENTIAL INFORMATION

The reference RFP/ROMA/2015/011 must be shown on the envelope containing the Proposal and
on the envelope containing the Price Proposal, as well as on the outer packaging containing both
envelopes.

The bid form must be used when replying to this request for proposal.

The Proposals MUST be received at the above address by latest 17:00 hrs on 23.07.2015
Proposals received after the stipulated date and time will be invalidated.

It is important that you read all of the provisions of the request for proposal, to ensure that you
understand UNICEF’s requirements and can submit a proposal in compliance with them. Note that
failure to provide compliant proposals may result in invalidation of your proposal.
THIS REQUEST FOR PROPOSAL HAS BEEN:
PREPARED BY: Raluca Zaharia and Eugenia Apolzan
(eapolzan@unicef.org to be contacted for additional information. NOT FOR SENDING OFFERS)
APPROVED BY: Sandie Blanchet/Representative/ UNICEF

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

BID FORM

THIS PAGE/BID FORM must be completed, signed and returned to UNICEF. Bid must be made in
accordance with the instructions contained in this Request for Proposal.

TERMS AND CONDITIONS OF CONTRACT

Any Contract or Purchase Order resulting from this INVITATION shall contain UNICEF General Terms
and Conditions and any other Specific Terms and Conditions detailed in this INVITATION.

INFORMATION
Any request for information regarding this INVITATION must be forwarded by email to the attention
of Ms. Eugenia Apolzan (eapolzan@unicef.org) with copy to bucharest@unicef.org, with specific
reference to the invitation number RFP/ROMA/2015/011

The Undersigned, having read the Terms and Conditions of RFP/ROMA/2015/011 set out in the
attached document, hereby offers to supply the services specified in the schedule at the price or
prices quoted, in accordance with any specifications stated and subject to the Terms and Conditions
set out or specified in the document.

Signature: _____________________________________
Date: _____________________________________
Name & Title: _____________________________________
Company: _____________________________________
Postal Address: _____________________________________
Tel. No.: _____________________________________
E-mail: _____________________________________
Validity of Offer: _____________________________________
Currency of Offer: RON

Please indicate after having read UNICEF Payment Terms which of the following Payment Terms are
offered by you:

10 Days, 3.0%______ 15 Day, 2.5%_______ 20 Days, 2.0%_________ 30 Days, Net________

Other Trade Discounts: ______________________

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

1.0 PROCEDURES AND RULES

1.1 ORGANISATIONAL BACKGROUND

UNICEF is the agency of the United Nations mandated to advocate for the protection of children’s rights, to
help meet their basic needs and to expand their opportunities to reach their full potential. Guided by the
Convention on the Rights of the Child UNICEF strives to establish children’s rights as international standards
of behaviour towards children. UNICEF’s role is to mobilise political will and material resources to help
countries ensure a “first call for children". UNICEF is committed to ensuring special protection for the most
disadvantaged children.

UNICEF carries out its work through its headquarters in New York, 8 regional offices and 125 country offices
world-wide. UNICEF relies on voluntary contributions from individuals, corporate and Governments for its
work.

1.2 PURPOSE OF THE RFP

The purpose of this RFP is to invite proposals for an on-line platform fostering safe behaviours by
adolescents in accordance with requests from the Terms of Reference attached in Annex I.

1.3 FORECAST SCHEDULE

The schedule of the contractual process is as follows:

a) Bidders to confirm their intent to submit a proposal by 14.07.2015

b) Closing date and time for submission of full proposal: 23.07.2015 by 17:00
c) Award Notice: 31.07.2015
d) Signature of contract: 03.08.2015

1.4 RFP CHANGE POLICY

All requests for formal clarification or queries on this RFP must be submitted in writing to Gina Apolzan via e-
mail at eapolzan@unicef.org, copy to bucharest@unicef.org

Only written inquiries will be entertained. Please be informed that if the question is of common interest, the
answer will be shared with all potential RFP bidders.

Erasures or other corrections in the proposal must be explained and the signature of the applicant shown
alongside. All changes to a proposal must be received prior to the closing time and date. It must be clearly
indicated that it is a modification and supersedes the earlier proposal, or state the changes from the original
proposal. Proposals may be withdrawn on written request received from bidders prior to the opening time
and date. Bidders are expected to examine all instructions pertaining to the work. Failure to do so will be at
bidder’s own risk and disadvantage.

1.5 RFP RESPONSE FORMAT

Full proposals should be submitted in ROMANIAN and must be received not later than 23.07.2015 by 17:00,
duly signed and dated. Bidders must submit a sealed proposal, with two separate sealed envelopes inside
for a) the Technical Proposal and b) the Price Proposal.

Sealed proposals must be securely closed in suitable envelopes and dispatched to arrive at the UNICEF office

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

indicated no later than the closing time and date.

They must be clearly marked as follows:

 Outer envelope: Name of company / RFP number/ UNICEF Romania/ Address
 First inner envelope – technical proposal: Name of company, RFP number - TECHNICAL proposal
 Second inner envelope - price proposal: Name of company, RFP number - PRICE proposal

Proposals received in any other manner will be invalidated.

Sealed proposals received prior to the stated closing time and date will be kept unopened. The responsible
officers will open technical proposals when the specified time has arrived and no proposal received
thereafter will be considered. UNICEF will accept no responsibility for the premature opening of a proposal
not properly addressed or identified. Any delays encountered in the mail delivery will be at the risk of the
bidder.

Offers delivered at a different address or in a different form than prescribed in this RFP, or which do not
respect the required confidentiality, or received after the designated time and date, will be rejected.

All references to descriptive materials should be included in the appropriate response paragraph, though the
material/documents themselves may be provided as annexes to the proposal/response.

The bidder must also provide sufficient information in the proposal to address each area of the Proposal
Evaluation contained in 1.10 to allow the evaluation team to make a fair assessment of the candidates and
their proposal.

1.6 BIDDER RESPONSE

1.6.1 Formal submission requirements

The formal submission requirements as outlined in this Request for Proposal must be followed, e.g. regarding
form and timing of submission, marking of the envelopes, no price information in the technical proposal, etc.

1.6.2 Bid Form

The completed and signed bid form must be submitted together with the proposal.

1.6.3 Mandatory criteria

All mandatory (i.e. must/have to/shall/should/will) criteria mentioned throughout this Request for Proposal
have to be addressed and met in your proposal.

1.6.4 Technical Proposal

The technical proposal should address all aspects and criteria outlined in this Request for Proposal, especially
in its statement of work, terms of reference and paragraph 1.10 of this Request for Proposal. However, all
these requirements represent a wish list from UNICEF. The bidders are free to suggest/ propose any other
solution. UNICEF welcomes new ideas and innovative approaches.
No price information should be contained in the technical proposal.

1.6.5 Price Proposal

The price proposal should be as per but not limited to paragraph 1.10 of this Request for Proposal.

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

1.6.6 Checklist for submission of proposals

 Bid form filled in and signed

 Envelope for technical proposal

o Technical proposal
o Technical proposal does not contain prices
o Envelope is sealed
o Envelope is marked as follows:
Name of company, RFP number - technical proposal

 Envelope for price proposal

o Price proposal
o Envelope is sealed
o Envelope is marked as follows:
Name of company, RFP number - price proposal

 1 outer envelope
o Containing  bid form,  envelope for technical proposal, and  envelope for price proposal
o Envelope is sealed
o Envelope is marked as follows

Name of company
RFP number
UNICEF ROMANIA

Address

1.7 CONFIDENTIAL INFORMATION

Information, which the bidder considers proprietary, should be clearly marked "proprietary", if any, next to
the relevant part of the text, and UNICEF will treat such information accordingly.

1.8 RIGHTS OF UNICEF

UNICEF reserves the right to accept any proposal, in whole or in part; or, to reject any or all proposals.
UNICEF reserves the right to invalidate any Proposal received from a Bidder who has previously failed to
perform properly or complete contracts on time, or a Proposal received from a Bidder who, in the opinion of
UNICEF, is not in a position to perform the contract. UNICEF shall not be held responsible for any cost
incurred by the Bidder in preparing the response to this Request for Proposal. The Bidder agrees to be bound
by the decision of UNICEF as to whether her/his proposal meets the requirements stated in this Request for
Proposal. Specifically, UNICEF reserves the right to:
- contact any or all references supplied by the bidder(s);
- request additional supporting or supplementary data (from the bidder(s));
- arrange interviews with the bidder(s);
- reject any or all proposals submitted;
- accept any proposals in whole or in part;
- negotiate with the service provider(s) who has/have attained the best rating/ranking, i.e. the one(s)
providing the overall best value proposal(s);

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

- contact any number of candidates as required to achieve the overall evaluation objectives.

1.9 PROPOSAL OPENING

Due to the nature of this RFP, there will be no public opening of proposals.

1.10 PROPOSAL EVALUATION

After the opening, each proposal will be assessed first on meeting of the technical requirements and
subsequently on its price. The proposal with the best overall value, composed of technical merit and price,
will be recommended for approval. UNICEF will set up an evaluation panel composed of technical UNICEF
staff and their conclusions will be forwarded to the internal UNICEF Contracts Review Committee.

The evaluation panel will first evaluate each response for compliance with the requirements of this RFP.
Responses deemed not to meet all of the mandatory requirements will be considered non-compliant and
rejected at this stage without further consideration. Failure to comply with any of the terms and conditions
contained in this RFP, including provision of all required information, may result in a response or proposal
being disqualified from further consideration.

The proposals will be evaluated against the following:

CATEGORY POINTS

1. Technical Evaluation Criteria

1.1 Overall Response 10

- Completeness of response
- Overall concord between RFP requirements and proposal

1.2 Experience of Company and Key Personnel 20

- University graduates in information technologies computer sciences, software programming, etc.

(master in information technologies computer sciences, software programming is an advantage);
- University graduates in psychology and social sciences;
- Extensive work and experience in working with adolescents;
- Proven and extensive experience in administrating websites/platforms/social media accounts, design
and development of data management applications, SEO, copyrighting ;
- Proven experience in campaigns to advocate for policy change or influence social norms;
- Proven experience in creating, administrating and increasing a community of people engaged;
- Proven experience in email marketing, database administration and segmentation, tracking,
analyzing and reporting on email campaigns and sending of e-newsletters;
- At least 5 years of work of proven experience in database server administration;
- At least 3 years of work in other necessary servers administration;
- Analytical and conceptual ability; communication skills; verifiable field experience;
- Relevant background of team members and time allocation for account;
- Availability to travel in country, to the beneficiary districts, if necessary
- Ability to work in a multi-disciplinary team and establish harmonious and effective working
relationships both within and outside the organization;

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

- Availability for work within the proposed time frame.

1.3 Proposed Approach 40

- Approach for the further development of the online content, including examples of articles, surveys,
banners, etc and of its promotion plan (present methodology, channels, budget division,etc ) of the
platform adolescenteen.ro and Facebook account: comunitateadeidei;
- Approach to maintain the technical functionality of the platform;

Total Technical 70

Only proposals which receive a minimum of 40 points will be considered further.

2. Price Proposal 30

The total amount of points allocated for the price component is 30. The maximum number of points will be
allotted to the lowest price proposal that is opened and compared among those invited firms/institutions
which obtain the threshold points in the evaluation of the technical component.

All other price proposals will receive points in inverse proportion to the lowest price:

Max. score for price proposal * Price of lowest priced proposal

Score for price proposal X = -----------------------------------------------------------------------------------------------
Price of proposal X

Example: Price of lowest priced proposal= 800 // Price of proposal X= 1000

Max. score for price proposal ( 30) * Price of lowest priced proposal (800)
Score for price proposal X = ----------------------------------------------------------------------------------------------- = 24
Price of proposal X (1000)

Total Technical and Price 100 Pts

UNICEF will award the contract to the vendor whose response is of high quality, clear and meets the projects goals.

The price/cost of each of the technically compliant proposals shall be considered only upon evaluation of the above
technical criteria.

The bidders should ensure that all pricing information is provided in accordance with the following:
The currency of the proposal shall be in RON. Invoicing will be in the currency of the proposal.
The bidder will suggest a payment schedule for the Contract, linked to unambiguous Contract milestones.

Total aggregated amount of the contract should be spelled out separately, subsequently broken down on A. consultancy
fee; B. Travel costs, including ALL expenses that will incur in relation to the consultancy. For travel costs, please provide
breakdown for transportation (economy class tickets as the case may be) and daily allowance/ per-diem
(accommodation, meals, incidentals.)

1.10 PROPERTY OF UNICEF

This RFP, along with any responses there to, shall be considered the property of UNICEF and the proposals will not be
returned to their originators. In submitting this proposal the bidder will accept the decision of UNICEF as to whether the
proposal meets the requirements stated in this RFP.

1.11 VALIDITY

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 United Nations Children’s Fund Telephone 021 201 78 72
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011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

Proposal must be valid for a minimum of ninety (90) days from the date of opening of this RFP and must be signed by all
candidates included in the submission. For proposals from institutions, the proposal must also be signed by an
authorised representative of the institution. Bidders are requested to indicate the validity period of their proposal in the
Proposal Form. UNICEF may also request for an extension of the validity of the proposal.

1.12 CONTRACTUAL TERMS AND CONDITIONS

The UNICEF Special and General Terms and Conditions are attached and will form part of any contract resulting from this
RFP.

1.13 FULL RIGHT TO USE AND SELL

The bidder warrants that it has not and shall not enter into any agreement or arrangement that restrains or restricts
UNICEF or the recipient Governments rights to use, sell, dispose of or, otherwise, deal with any item that may be
acquired under any resulting Contract.

1.14 PAYMENT TERMS

Payment will be made only upon UNICEF’s acceptance of the work performed in accordance with the contractual
milestones. The terms of payment are Net 30 days, after receipt of invoice and acceptance of work. Payment will be
effected by bank transfer in the currency of billing. Financial proposals should include proposed stage payments.

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 United Nations Children’s Fund Telephone 021 201 78 72
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011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

Annex I

Terms of Reference

BACKGROUND

As part of the new partnership with the Romanian Government, one of the priorities to be addressed by
UNICEF Romania and its partners is the situation of adolescents. Adolescence is a period of intense
vulnerabilities due to the specificity of psychological, neurological and physical development, but also an age
of opportunities. The intense changes that adolescents experiments in this period of development are
unique. The latest researches in the area of neuroscience indicates that the brain is developing in a rapid
pace and present some specificity that will never be re-encountered in the life of the person. In adolescence,
the prefrontal cortex, a section of the brain that weighs outcomes, forms judgments and controls impulses
and emotions is not yet finalized. This may represent an explanation on why adolescents learn so fast and
also brings understanding on why adolescents are so prone to take risks.

In order to identify the major issues adolescents are facing in Romania and propose solutions based on
evidences, UNICEF Romania in partnership with National Institute for Educational Sciences developed an
analysis concentrated on adolescents in Romania. The findings of the research pointed out few things that
anecdotally we knew: adolescents tend to trust more their peers and reject adults’ opinion, that adolescents
are spending a lot of time on the internet, on social media, interacting with friends their own age and looking
for information that most of the time are not reliable. The same research identified that the services in
education, health and social systems are not adapted to respond to adolescents’ needs.

In order to respond to the identified needs of adolescents, UNICEF in partnership with mayoralties in five
cities (Bacau, Bucharest, Iasi, Constanta and Cluj Napoca) put the basis of a model of intervention tailored to
respond to adolescents needs. The model of intervention in urban areas serves adolescents aged 10 to 18
years old, girls and boys, including adolescents from vulnerable communities, such as Roma and street
adolescents. The model of intervention is developed in partnership with mayoralties and NGOs (ADV, ALIAT,
PARADA and ARAS), NGOs with expertise in working with a variety of vulnerable adolescents. The model of
intervention, Resource Centers for Adolescents, provides adolescents with information and counselling
services to avoid initiation of risky behaviours and provides opportunity to adolescents to strengthen non-
cognitive skills (e.g. resilience, creativity).

In order to facilitate access of adolescents to reliable source of information on adolescence, on what

developments happens, what are the services available for them at local level in social, health and education
system, opportunities to interact with other adolescents in a safe environment, UNICEF Romania with
support from a company and experts in psychology and from Resource Centres for Adolescents developed an
online platform for adolescents: www. adolescenteen.ro and a Facebook account: Comunitateadeidei. The
pilot programme dedicated to the adolescents aimed to:
 Influence the mind-sets of adolescents and increase their knowledge and awareness regarding the
risks of alcohol, tobacco and drugs use and on the risks of unhealthy sexual behaviors and
 Broaden the adolescents’ social capital, especially to enhance their confidence in social services that
addresses adolescents-related issues.

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 United Nations Children’s Fund Telephone 021 201 78 72
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011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

The platform was launched in 2014 and has so far a cumulative number of 59,413 visitors, while the
Facebook account reached 14,006 persons. The online platform has the following sections:
a) Information about adolescence development, disaggregated by age and gender;
b) Information about adolescents rights and responsibilities;
c) Information on education and health;
d) Events;
e) News;
f) Information on the Resource Centres for Adolescents
g) Available services in 5 cities;
h) Contact details;
i) Section blog;
j) Groups (e.g. music group; girls’ group, etc)
k) Forum;

The content for sections a); b); c) are developed by specialists in psychology with extensive knowledge in
adolescents’ development. The articles are developed based on the consultations with adolescents. Each
week, on the platform a questionnaire is available for adolescents to fill in and depending on the results of
the rapid survey, the specialists are developing the articles. The experts in adolescents’ development are
developing the articles which are verified by UNICEF communication for development specialists and then
posted online and promoted by the company. The experts in psychology and adolescents development
developing the content of the online platform are contracted by the company which is supporting the
technical support for the online platform. UNICEF C4D officer is verifying the compliance of articles written
by experts.

Section d); e) are developed with support from the specialists of the Resource Centres. The section for events
reflects contains information about the past events that took place in each city, either at the level of the
Resource Centre, either at the level of other partners. UNICEF developed a format based on which, the
specialists from the centre are elaborating the news and then sending to UNICEF communication for
development officer the news along with pictures from the event, news that are posted online. The company
has the role of posting the information online.

The section on news is announcing the events take will take place in the centre, the topic and the location
with the intention to publicize among adolescents the events. The resource centre specialists are sending the
news to UNICEF communication for development officer for verification of compliance with office standards
and after sent for posting to the company.

Section Available services in 5 cities is an interactive map of the available services for adolescents in 5 cities.
The services are public and private and from different sectors: health, education, social protection and were
identified as a results of a mapping exercise developed by UNICEF. The data basis with services available in
the cities is quarterly updated by the workers in the Resource Centers in 5 cities. The list of services is send to
one of the online company expert for verification and after that updated online. The role of the company is
to update online the information received from UNICEF.

Section i) is developed for adolescents or other specialists to post their articles. Since May 2015, this section
was better exploited, by posting of 6 articles/week which contributed to a fast increase of visits (almost 6,500
visits in April 2015 up to 20,000 visits in June 2015).

Section j) and k) are designated for adolescents interaction on topic of interest for them and where they can

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 United Nations Children’s Fund Telephone 021 201 78 72
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www.unicef.ro

receive answers from specialists (e.g. psychologists).

Section l) is designated for the persons who want to make accounts and allows users to interact with
professionals and with other adolescents.

Section m) – questionnaire of the month is posted in the right side of the screen and is developed by
company’s experts with the purpose of identifying the key issues adolescents want to hear or learn. Based on
the results of the questionnaires, the company’s experts are developing articles of interest for adolescents.

JUSTIFICATION

The online platform proved to be so far a feasible modality to keep adolescents informed about different
topics of interest for them and responded to the current behaviours of adolescents: more than 4 hours spent
online and the need for accurate information. Since its launching, the platform reached for about 59,413
users, while the Facebook account reached for about 15,000 users.
UNICEF intends to increase adolescents’ participation in the discussions and with the online platform
(adolescenteen.ro) to reach 300.000 users by end of July 2016 and 50 000 Facebook likes (comunitatea de
idei).
UNICEF Romania finalized in 2015 an analysis on social norms in adolescents and the findings of the study are
indicating that the age when an occasional consumption of alcohol, tobacco or illegal drugs becomes a habit
is 13-14; teenagers declare they are against these practices and they seem to be informed of the negative
impact of these behaviours on their development; nonetheless, these statements are contradicted by their
practices; the information-education-communication campaigns against smoking, alcohol consumption and
illegal drugs use carried out at school level (at least) have no impact on the teenagers; one of the most
important vectors leading to the adoption of a leading behaviour is the image of the teenager within the
group: in the groups where smoking, drinking and drug use are seen as cool, teenagers tend to adopt these
behaviours to be included in the group; on the contrary, in groups where these behaviours are regarded as
not desirable, teenagers tend not to adopt them. The analysis was conducted in order to address social
norms in adolescents and currently, UNICEF Romania is in process of contracting a company that will develop
a concept for influencing social norms in adolescents. Taking into account the findings and the
recommendations of this research, UNICEF Romania intends to carry out a campaign to prevent the adoption
of risk behaviours by adolescents, with focus on alcohol, tobacco and illegal drugs consumption, by building
non-cognitive skills in adolescents, namely a self-esteem which allows them to resist peer pressure and a self-
image that does not include these specific risk behaviours.
This campaign will be complemented by targeted interpersonal communication activities where adolescents
from the five cities and metropolitan areas of the Opportunities for All Adolescents model and from the 45
communities of the Bacau Integrated Model will be exposed to the messages of this campaign. It is expected
that the online platform www.adolescentee.ron and Facebook page Comunitatea de idei will serve as one of
the channels of communication with adolescents. The role of the contracted company for the platform will
be to post online the message developed by the company and provide activity reports on the evolution of
the platform.

At local level, the model of intervention for adolescents “Resource centres for adolescents” will continue to
function and news, events, the databases will continue to be posted online in order to try to engage
adolescents in the life of the community.

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 United Nations Children’s Fund Telephone 021 201 78 72
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www.unicef.ro

SCOPE OF WORK
For reaching the objectives, UNICEF Romania is looking for a company that will:
- Ensure further development of the platform, ensure technical functionality and maintenance of the
platform and of the Facebook account;
- Support development of the online content of the platform that will influence the mind-sets of
adolescents, increase non-cognitive skills in adolescents and address the defined vulnerabilities of
adolescents related to the following risky behaviours: the use of alcohol, the use of tobacco and early
initiation of sexual activities;
- Broaden the adolescents’ social capital, especially to enhance their confidence in social services that
addresses adolescents-related issues.
- Enhance the number of specialists or experts participants in the online discussions;
- Reach for about 300 000 users in one year;

Target group:
- Adolescents aged 10-18 years old, boys and girls. Information will be adjusted to the age group (10-13
and 14-18 yo); disability and ethnicity and will be gender balanced;
- Parents of adolescents. Information will be adjusted to the age group (10-13 and 14-18 yo) and will be
gender balanced;
- Specialists interested in adolescents development;

GENERIC AND SPECIFIC TASKS

The generic task of the consultancy is to ensure functionality and further develop a complete
Content Management System solution for supporting the online platform fostering safe behaviours
by adolescents and non-cognitive skills in adolescence.
The software applications should continue 1) supporting platform sections:
a) Information about adolescence development, disaggregated by age, gender, disability and ethnicity.
b) Information about adolescents rights and responsibilities;
c) Information on education and health;
d) Events;
e) News;
f) Information on the Resource Centers for Adolescents
g) Available services in 5 cities;
h) Contact details;
i) Section blog;
j) Groups (e.g. music group; girls’ group, etc)
k) Forum;

And should allow 2) development of a section dedicated to parents and experts.

The specific tasks include:

1. Develop the online content of the platform - sections a); b); c) and i):
a. The content for section a) will be adjusted to include the latest researches in the area of
adolescents development and will include information written by experts in adolescents

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 United Nations Children’s Fund Telephone 021 201 78 72
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011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

development; interviews with experts. The information will be adjusted to respond on one
hand to adolescents needs, and on the other hand to parents and experts needs for further
and latest information. The section a) will support to integrate online campaign on
behaviour change for adolescents aka posting of videos, posters, etc.
b. The content for section b) will include information about adolescents’ rights and
responsibilities in accordance with Convention on the Rights of Children provision and
Romanian legislation. The information will be tailored to age, gender, ethnicity and disability;
c. The content for section c) will include information about education to which the company
will add information about: exams and studying; how to study; why it is important to study;
prepare for exams, how to cope with stress during exams, how to support adolescents
during exams; etc.; preparing for the transition for a job and/or volunteering;
entrepreneurship, etc. The content will be either written, but preferable based on video
presentation either with experts; adolescents or parents; the section c) will include also
information about health: education for health, including information about reproductive
health, mental health problems (e.g. suicide prevention, information on how to handle panic
attacks). The content will preferably contain video materials with adolescents, experts or
parents;
d. For the section i), the company should propose modalities to engage adolescents in writing
their experience in different settings or identify adolescents interested in being published.
The company should organize under UNICEF supervision a competition dedicated to
adolescents with skills in writing or video blogging and their stories will be published and
awarded by the company. For section i), the company will first develop weekly questionnaire
addressed to adolescents on topic of interest, will promote in order to obtain at least 100
answers/questionnaire and based on the results, the company will develop daily articles (6
articles/week) with a content replying to the identifying needs.

2) Provide adolescents with opportunities for inter-active communication with specialists in

health-related behaviours including, but not limited to:

For section i), k), j), an expert with support from Resource Center specialists (the experts from
Resource Centers in Iasi, Constanta, Bacau, Bucharest and Cluj are contracted by UNICEF to offer
support) will ensure permanency presence in the online environment. The company should ensure
that an expert is present online, overseeing the activity in the online environment and providing
support to resource centre specialists when needed (respecting standards of conduct).

3) Post online the content delivered by UNICEF for the sections: d); e); f) and g (for section g –
update the map of services). The services should be searchable by: location/service/risky
behaviour/ key word, etc

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

4) Design, develop and implement a plan for on-line promotion of the platform, taking into account
the location of the pilot programme and the specifics of the targeted age group and its
vulnerabilities, such as disability or ethnicity (for this activity, the company will closely work with
communication department in UNICEF).

5) Ensure posting on adolescenteen should be followed by posting on the Facebook account

comunitateadeidei;

6) Ensure communication with the Facebook community (e.g. reply to comments);

5) Monthly reports on the evolution of the platform: data disaggregated by age, gender, location,
adolescents’ vulnerability.

6) Evaluation (analysis of the use of the website and recommendations for further adjustments).

7) Design and develop a follow-up, maintenance and technical support plan, to include, but not be
limited to: updates, add-ons, troubleshooting, change in design, scale-up;

DELIVERABLES AND TIMETABLE

Within the technical support and software development, the following deliverables are expected to
be submitted:

ENSURE FUNCTIONALITY OF THE Platform (July 2015 - June 2016)

Deliverable 1 Content for sections a); b); c) – articles, videos; September 2015
Proposal for the section dedicated to parents and
experts
Update of section d, e, f based on inputs from
Resource Centre Specialists;
Ensure communication with adolescents in the
forum section;
Report on the interactions (forum);
Plan for the development of the blog section;
4 questionnaires/months and 6 articles/week in
the blog section;
Plan for the online promotion with indicators,
targets;
Report of interactions on the forum;
Monthly report;
Maintenance and functionality of online platform.
Deliverable 2 Content for sections a); b); c) – articles, videos; December 2015

RFP-ROMA-2015-011/ Page 14 of 17
 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

At least 3 articles and/or videos/week for parents

and or experts
Update of section d, e, f based on inputs from
Resource Centre Specialists;
Ensure communication with adolescents in the
forum section;
Report on the interactions (forum);
Competition for adolescents implemented;
4 questionnaires/months and 6 articles/week in
the blog section;
Online promotion plan implemented;
Report of interactions on the forum;
Monthly report, including results of the online
promotion;
Maintenance and functionality of online platform.
Deliverable 3 Content for sections a); b); c) – articles, videos; June 2016
At least 3 articles and/or videos/week for parents
and or experts
Update of section d, e, f based on inputs from
Resource Centre Specialists;
Ensure communication with adolescents in the
forum section;
Report on the interactions (forum);
Competition for adolescents implemented;
4 questionnaires/months and 6 articles/week in
the blog section;
Online promotion plan implemented;
Report of interactions on the forum;
Monthly report, including results of the online
promotion;
Maintenance and functionality of online
platform.End of contract evaluation report of
progress of platform and suggestions

REQUIRED EXPERIENCE AND CREDENTIALS

Considering the volume of work and time constraints, an expert, a small team of experts, a
company (small or large) or a consortium will be contracted for this assignment. The profile of the
individual experts or experts within the companies should include the following credentials and
competencies:

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

 University graduates in information technologies computer sciences, software programming,

 University graduates in psychology or social sciences;
 Proven experience in database design and development;
 Proven and extensive experience in design and development of data management applications;
 Proven experience in database server administration;
 Proven experience in other necessary servers administration;
 Proven experience in working with adolescents and experience in engaging adolescents in
online environment;
 Analytical and conceptual ability; communication skills; verifiable field experience;
 Ability to work in a multi-disciplinary team and establish harmonious and effective working
relationships both within and outside the organization;
 Availability for work within the proposed time frame;
 Availability to travel in country, to the beneficiary districts, if necessary

To strengthen their capacity for performing the task, applicants may establish cross-sector forms of
association, such as between experts in various fields of practice.

LOGISTICS AND RESOURCES REQUIREMENTS

UNICEF Romania country office will:
 Facilitate contacts between the company and the 5 resource centers;
 Validate the content proposed by the company for the online platform for each section of the
platform and of the Facebook account;
 Share relevant documentation and information.
 Collaborate for the development of the technical specifications.

GENERAL CONDITIONS
Reporting: The contractors will report to UNICEF Communication for Development Officer and will
work closely with the UNICEF Youth and Adolescents Development Specialist, and the
Communication Section.

Payment calendar: Taking into account the tasks and timeframe mentioned above, fees will be paid
in three instalments after submission of deliverables and upon approval by supervisor, as follows:
1. First payment in the amount of 20% after first month of contract after submission of
Deliverables 1 and monthly reports;
2. Second payment in the amount of 40% after the submission of Deliverables 2 and monthly
reports in December 2015
3. Third (final) payment in the amount of 40% after the submission of Deliverables 3 and monthly
reports in June 2016.

Ownership: UNICEF will have sole ownership of all final deliverables; no parts of the deliverables

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 United Nations Children’s Fund Telephone 021 201 78 72
48A, Primaverii Blvd. Facsimile 021 317 52 55
011975, Bucharest 1, Romania bucharest@unicef.org
www.unicef.ro

will be reproduced without the permission of UNICEF.

ANNEX II ANNEX III

ANNEX - Unicef ANNEX - Unicef

General T&C.pdf Special T&C.pdf

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