Media Studies

Major Internal
Audience
Julie Ferguson
Internal M.S. Major
Backgrounder
At Northeastern State University there are 56 majors
offered to all student. 26 of them are Liberal Art and 4 of
them are really competitive to Media Studies. The four
competitive majors are Communication Studies, Graphic
Design, Marketing and Drama.
The group of students that the Internal M.S group needs
to be targeting are any undeclared student including
freshman and upper class men. They also need to be
targeting freshman and academic advisors so that the
advisors are comfortable enough to encourage a student
to major in media studies.
Another thing they might have to compete with is the 7
of the 8 other schools in the RUSO board including East
Central University, Northwestern Oklahoma State
University, Southeastern Oklahoma State University and
the University of Central Oklahoma.
A good creative strategy that the media studies
department has put together is that the media studies
department is hands on and practical for the future. The
education that Media Studies displays has been proven
to help students become successful.
Target Audience
Creative
Napkin Insert
Creative
Poster
Creative
Snapchat Geofliter
Creative
Lawn Sign
Creative
Twitter and Instagram