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  • Colour Guide

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    marinachil
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    This document discusses the use of color in communication. It notes that color is a universal human language that conveys emotion, with red meaning stop and yellow meaning danger. The document suggests that by allowing emotions to visualize themselves through color, it provides recognition while freeing them from stereotype, allowing insight into the true nature of human responses and the human heart. A table then lists different color options.

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    This is a very useful color guide

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    This document discusses the use of color in communication. It notes that color is a universal human language that conveys emotion, with red meaning stop and yellow meaning danger. The document suggests that by allowing emotions to visualize themselves through color, it provides recognition while freeing them from stereotype, allowing insight into the true nature of human responses and the human heart. A table then lists different color options.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    65 views1 page

    Colour Guide

    Uploaded by

    marinachil
    This document discusses the use of color in communication. It notes that color is a universal human language that conveys emotion, with red meaning stop and yellow meaning danger. The document suggests that by allowing emotions to visualize themselves through color, it provides recognition while freeing them from stereotype, allowing insight into the true nature of human responses and the human heart. A table then lists different color options.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    OUR COLOURS Universal Colours

    White/Paper CE Universal Blue


    It is more powerful to show than to tell. C0M0Y0K0 C70M54Y41K7
    #ffffff #5a6474
    Colour is often the first visual signifier
    of emotion.
    Company Colours
    Colour a universal human language.
    Red means stop, yellow means
    danger. Colour speaks to the heart,
    not the brain.

    By giving emotions the ability to


    visualise themselves, we provide CE Green CE blue CE Pink CE Purple CE Yellow CE Red
    recognition, yet free them from C47M0Y98K0 C84M38Y17K1 C1M79Y5K0 C64M75Y6K0 C0M23Y99K0 C1M88Y98K0
    stereotype. We can see the true #9dc426 #0e80af #e95895 #795499 #fec700 #e53b18
    nature of human responses, and
    gain insights into the most personal Black Tints
    of places: the human heart.

    Black 5% Black 25% Black 50% Black 95%


    C0M0Y0K5 C0M0Y0K25 C47M0Y0K45 C0M0Y0K95
    #f6f6f6 #d0d0d0 #9d9d9c #2e2d2c

    13 14

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