You are on page 1of 20

cccc

ccccccccccccccccccccccccccccccccccccccccccccc cc
c

cccccccccccccccccccccccccccc cc 
c 
c
cccccccccccccccccccccccccccccccccccccccc

ccccccccccccccccccccccccccccccccRESEARCH METHODOLOGY
ASSIGNMENT -1
MGT-516
NAME- SUBODH KUMAR SINGH
SECTION ±S1003
ROLL.NO ±A19
REG.NO -11003016
c
c
c
ccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc cc
cc
cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc c  cc

cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
ccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc

ccccccccccccccccccccccccccccccccccc
c
ccccccccccccccccccccccccccccccccccccc
c
ccccccccccccc cc 
c 
c
ccccccccccccccccccccccccccccccccccccccccccccccccccc

m ccc 
c 
  c c  c
   cc c ccc c  c
 c c c cc ccc
 c  cc
   c   c c  c c
c

ccccccccccccccccccccccccccccccc cccccccccccccccccccccccccccccccccccccccccccc c

c c c
c

c
c

cc
ccccccccccccccccccccccccccccccccccccc  
 c
c
c c c  c
c   c c c c c  c c c c  c   c c
cc c c cccc  ccccc c 
cc cccccccccc
c

c cc c cc  c ccc c  c c


  c c cccccc

cc cccccc c c cccc cc


cccc  ccccccccccc

c
c  c c c  c
c  c c  c   c c  c  c  c c
  c c  c  c   c c   c c c c c
c!ccccccccccc
c
c

c
c

ccccccccccccccccccccccccccccccccccccccccccccCONTENTS :c

c
. CONSUMER BEHAVIOR.

2. FAST FOOD INDUSTRY IN INDIA.


c INTRODUCTION
c ]O]ULAR FORMAT OF FAST FOOD BUSINESS.
c EMERGING MARKET FOR GLOBAL ]LAYERS.
c MAJOR ]LAYERS IN INDIA.

3. OBJECTIVE OF STUDY.

4. REVIEW OF LITERATURE.

5.RESEARCH METODOLOGY.
[c RESEARCH ]UR]OSE
[c RESEARCH DESIGN
[c SOURCE OF DATA

6.REFERENCES

c
c
c
  c 
c
c

Scccc cccccccc c c


cccccc c c cc
 c
c c
ccc ccc"ccc cccc
 c cc
Sccc cccccccc c c ccc
c ccccc cc ccc ccc c
 cc  ccc cccccc  c cc
 cc c  c
c

#cc   ccc  c cc cccc c c


 ccc cccc cc c c c
 c c" c c c#  c c$ c c c
cc  c ccccc c c c c  cc
 c cc c c%ccc c ccc cc
c$ ccc$ cSc$ c cccc  cc
 c cc ccc cc c c ccccc
c c

%ccc c ccc$ ccc ccc&c


' c c  c cc ccc c c(cc
 ccSccccc cccc c c
$ c ccc c c

# cccc ccc c  c ccc cc c 


c)c *c  +c$  ccc"ccc
 cc cc ccc c c  cc
 cc cccc

S c cc c cccc ccccc


 ccc$ ccc c cc c c cc c
cc c cc c cc c c c

c
c
Consumer Behavior
cc)c&,--. c,/'c cccc cccc
 c c  cc c c  c cc cc  c
 c ccc0 cc cc c  cc
cc ccc cc c ccSc
 c cc  c cc  c cc  c cc c c ccc
 cc ccc c c cc cccc c cccc
 c cc  c  c c cc cc)cc c% c
&,--1 c2'cc

c
c

 cccc c

cc

  c c !c  c c "×cc

Scc c cc  ccccc c c cc c


 ccccccc  ccc c cc
 c ccc c cc

c c cc3 cc  cc  c cc cc


 cc33cc

c
 c c "cc
c
Scc c cc
 cc c cccccc c

 c cScccccccc c
 cc$  cc c c c ccc c
cc
cccccccc cccccccc
c c

ccc c ccc  cc cccc c c


Scc ccc ccc ccc c cc
cc c ccc ccccc cc c ccc
ccc c
cc c ccccccc cc
 c  cccccc)ccc  ccc  c c c
c c ccccccccc

ccc c ccc c c cccc cc


 c cc cc c$ ccc c
 c cc  c cc
c ccc c cSc c c cc  ccc
c cccScc ccc cc ccc
ccccc c

Sc cc
 c cccc cccc c
4cccccc c cc c c ccc
c5ccccc  c c cc c
cccc c c cccc c# c c
cc ccc c  cccccc c6c c
 c cc c c c" cccc cc c c)c c
c ccc  c cc ccc
c

c
]# c 
 c c  c c$ccc!%c !c  c   cc


c

Xc ! cccc c c
Xc 7ccc c c 8c
Xc #cc c c c cc c
Xc #c c c c cccc c
Xc # c cc
c0 c0 c6cc
Xc #c c cc cccccccc c
Xc Sc c  ccc c cccc c c
Xc #c c c c  c cc cc
Xc  c ccc
c
FOOD COURT
#cccc cccc cccc  c0 c
ccc
 ccc cc9cc c c  ccc4c
cccc c c ccc cccccc
 c7cccc ccccc c ccc  c
c c  ccc  c0 ccc cc cc
c cc cccc ccc c ccc
Scc c cccccccc cc
cc  ccc4ccc c  c cc c  c
ccc c c
ccc  ccc cc

S4#Sc:;7c0:<;S7c: c)

7c ::9cc

% c   c  c c!cc "c c


&!'c (cc)  c& c!%c ! c  cc
* c c& +c
& c"'c cc$ !c c)  c$c$
'cc !c"c
c!c!!c$ c c! c c  ccc#  c cc) c
!c cc c
 ccc c!#c !cc  c c#c
c

c
c
c
• ••  
    

Sc c c  c c  c c c  c   c c  c c
 cccc ccc cc,.=cc,-->c7ccccc
 c cc
 c  c ccccccc cc c
c c c  c  c c c c c
 c c Sc  c c
 c  c  c c c
  c  c c c  c  c !c
 c ccc cc c"cc cc ccc
cc c c
c

  •

c  c c c c c  *c c  c  c c
 *c c  c  c c
 c c 1-=c c c  c c  c c c c c c c c c
,--?Sc  c c c
 c c  c  c c c c c .c  c c
 c  c c 3c c /-c c ,--?c 6c ,--? c c  c c
 c c
 cc ccc> -- ---cc
cc.c ccccc
c  c c @.--c c c c  c  c c c c  c c
c c 6 c c c c c  c c c c  c (c c c
 ccc c
c
 
•  


'9 cc9 ccccc/?c c
'9*c33cccc  c>--cc
'533c cccc c ccc ccc>,?c
 ccc cc,--?c
')  cc c  c1-c c
'; cc cc9c c; cc4  cccc
c?- ---c cc c
c
* c#" cc  c c c
c
[c 09:;#9)c
c
[c % 0c
c
[c 5
AA#c4<Sc
c
[c 9:
;:)c5
AA#c
c
[c 0: 77c9#Bc
c
[c 6#
)S#c
c

Sc c c  c c  c c c  c c c c c c
 c  c  c  c $ c   c c c  c
  3 c c  c c c   c c c c c c
 ccccc  cc  cScc cccc
cc cccc cc;0 ccc cc ccccc
ccccc
c
c
c

c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c

Sc"cccccc cc c ccc


 cc c
c cccccc ccc cc c3cc
*ccccc c c

c
c c%   c !c   c ! c c  c
 c,
 c
# cc  c c  c c    c "ccc

c c  c !c   c# c$"c !c% c#" cc  c c


 'ccc c  c'!cc !"c #c c !c!  c
% 
 cc  c%$  c
 c$!% c

c c  c !c


 cc  !c c  c c  ccc
c
c c  c !c% c! c c$"c !c "cc
c

c
c

c
c

à   c %c
c

Sc c c c cc3ccc c cc


cc  ccccc cc c cccc
c c c cc c c c cc
 c cSc cc  cccc c ccc c
 cc c c c c cc cc:cccc
c cc c c c ccc  c ccc
c$ ccccc

!cccc ccccc
 c$!% cc cc
cc cc c  ccc ccc ccc
c  c ccc cc cc
cc cc c c c  ccc#$c

   c   cc cc 

 ccc c cc


  cc cc cccc c ccc

Scc ccc cc cccc


  ×cc

C0 c cc


C0 c cc cc
CSccc

c&
 c,
 c# c

c-$$ c&>DD?'c cccc cc c c c


c ccc cccc cccccccc
 cc c cccc%c&,--?'c c c
c c cc c cc c  cc
 ccc cc  c c cc
ccc ccc c cc

c) 'c %cc  c&,---'c cc c c c c


cc c cSc cc c c c
 c ccc  cc c c  cSc
  cc$  c cc cc cccScc c
  cc cccc cccc
c

!
cc c,--1c Sc c cc cccc c
c cc ccc
ccc ccccc
c  c  c c cc c cc c c cc
c4ccc c cc cc)c c
%  c,--1cc

. $c&,--?'c3ccccccc  cc c


 c" c ccc ccccc ccc
c ccccc cccc cc
6 cccc c cc c c  c c&5 c
>D?/ c ccE c,--?'c ccc cccc cc c
 c&) c>DD- c) c>DD/ c ccE c,--?'c cc
c cccc c×cc c
 cc cccc c

!  cc /! c&,--?' cccc cccc


9 *c c% 0*cccc&0)'cc c c
  c ccc ccc ccc  cc
 cc ccccc

Ã"c cc&,--?' ccc cc c c  c ccc


cc c cccF!cc c   ccc
cc ccc cc $ cc c c Gc
4cc c  cc  cc cc c c cc cc
 c c; cc cc c c cc
 c cc c cc c c   ccc cc
 c c cc

!cc 
# c c  "cc 'c c !c !c  'cc !c,
  c# c c !c
 c,
 c# 'cc
# c c


 cc 
 c 
c
c
cc#$ "c c  c cc

&
 c  c 
 c! c
c

 cc0 c &>DD/'c ccccc cc c


 c  c3cc c cc c cc
ccccccc cc cc ccc
c ccc ccccc cc c c c
 cc  c ccc cc c ccccc
ccc  ccc c c cc c cc4c
 c%c>D22 c cc(  c  c c4 c&>DD/'c ccc
 cc cccc c" cccc c cccc
cccc c c cc c

c'c- cc $ c&>DD2c'   cc   ccccc


c c+ ccc *c ccccc c
ccc *c c cccc c c
c cccc cc

cc

) cc&,-->' c  ccc ccc c c ccc


cccc c

-$$ c&,--,'c cccc cc c c c


c ccc cc  cc
c   ccccccc
 cc c cc
cccc c
c c ccc ccc cc  cc
c
  ccccccc ccc c c
c&0)'cc c ccc c ccc cc
c ccc   cc cc   c ccc
c

0 # cc  c&,--,'cccc ccccc c


 c c cccccccc

! c cc&,--,'c3ccc c*cc cc


 cc c cc c *cccccc

! c&,--@'!cccc cccccc c


c$ c c c ccc c cccc cc
c cccc$  cc$ cc cc

cc
.c&,--@'c c *c c c c cc c
 ccc  c c# c  c(c cc  cc
ccc cc!c ccc cc ccc
 *c ccSccc ccc cc  cccc
 ccccc cc c cc

. $c&,--?' c c cc cc c cc


  cc ccccc cc cccc
 c cc c cc c c c ccc
ccc
c c c cc c"ccc c
 ccc ccc cc  ccc cc  cc
 ccccc   c c

*1c &,--D'c c  c c c c c c cc
c  c
c c  c c c  c  c c c c c c
c c c c c c c c c "c c c c
c  c c c c ×c c& *c c  c c
 cc c"' c
 c&cc cc c ccc c
"'c c   c&cc cc cc c"'c

The marketing mixcc


Sccccccccccc"cccc
cc  cc6 ccc>D?-cSc cc15c&5  c5 c5c c
5'c cc  cc0cc>D/?cc

*1c &>DD2'c c  c c c c c c cc
c  c
c c  c c c  c  c c c c c c
c c c c c c c c c "c c c c
c  c c c c ×c c& *c c  c c
 cc c"' c
 c&cc cc c ccc c
"'c c   c&cc cc cc c"'c
. c&,-->'c  ccccc15ccc  cccc
  cc ccccc c4  c c ccc
 cccccc ccc  c c c
c  cc  ccc15cc3 ccc cccccc
cccc cc ccc

Ec&,-->'c c/5cccccc9 *ccc c


×c
>c5 cHc  c$  c$ c
,c5cHc c cc c
@c5cHc c  cc
1c5cHc  cc c cc
?c5cHc$  c$  c cc
.c5cHc  c  cc c
/c5cHc c  ccccc

cc c  c c c cccccc/5 ccc cccc  c


c cccccc ccc$ +"cc

c cc cccccccc cccccc


c cc cc3ccc c c cc
 c
ccccc×cc

C# c
C5 cc
C)cc
C9cc
C5cc
#c ccc c cc  cc  ccc
c  ccc cc cc


&c,--?'c3ccc cc cccc cc
ccc"cccc c ccc

)   c&,--.'ccScccccccc c


c cc ccccccc *c c c
cc ccccccc cccc ccc
c
c c c c ccccc


c cc&,--.'c cccccc  ccc
ccc cc  ccccccccc
 c&c c"'cc cc  ccccc

 c$%c  
 c c 'c c
 ! c c c
#"c
%  ccc# 
 'cc  c c 
# c c! c
 c
  c0% cc ! c cc cc$c !   c# 
 "cc%  c
c# 
 c c !c# 
 c
2cc
RESEARCH METHODOLOGY:-

 !c# #,cc


c
Sccccccc cc  ccc c c   c ! c
 c  "c  c !c
 c,
 c# cc !c  c c
   c  "c c 'c c !c  c !c  c c #" c # c c
!  c% 
 cc
 c$!% c
Scccccccc c c ccc cc
 c c c c c c  c  c  c c c   c
 c c c c c c  c  c  c c
ccccc c c c cccccc c
 c  c  c c c c c  c c c c c c c
 cc c c c
c
 !c ×9ccc
c
 # %c  !c ,c Sc c   c  c  c  c c   c
$ c c c  c Sc "c  c c c c c c c
c c c c c c c c c c c c c 3c
Scc ccc ccccccccccc
c cc cccccc cc ccc
 c c c  c Sc c c c c  c c c c c
c
c c  c  c  c c $ c c c c c Fc c
Gcc cc  cccc c c cc
 cc c c ccccc c
c
c
c
cc

ccc×c
cScc ccc c c
[c 5c cc
[c ) c cc
!c !c  "c c $c #c  "c  c !   c !c c % "c
 
 c !c $c  c 
c % c
 1'c * 'c $ c
3$ cc

c
c

c
c

" ×c
c
c $  c
c c
c "c c
c  c
c  c
c  + ++    c
c  $
445678954  , , ",,,,
 "c
c  $
44:6;:8;54&
 ,)!% c
c  + ++    "+,->>->,?cc
c  33++    "c
c
c

c
c

You might also like