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Brief

Charlotte Ashley-Carter
Final Major Project
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Competition Aesthetica Film Festival

Deadline for the The deadline for submissions is 31 May 2018

Competition
Information on We are looking for filmmakers who are driving the
Competition genre of short film forward through inspirational and
innovative works. Whether you are an established or
emerging practitioner, we want to hear from you.

We accept submissions of short films across 12

genres: Advertising, Animation, Artists’ Film,
Comedy, Dance, Documentary, Drama, Experimental,
Fashion, Music Video, Thriller and VR.
Name Charlotte Ashley-Carter

My Idea:

My idea for the Unit 13 final major project is to create a music video
to the song Colours of Freedom by Tom Misch. The reason I decided
to choose this song and artist was because that I feel like
teenagers (my target audience) will be able to relate to it more as
this is a very chilled song by an up and coming artist.

Story Line:

For the story line, I want to do it about a girl who is in lessons and
she is staring at the clock waiting for the day to be over. When the
song starts, she walks out the classroom and head to the door,
which leads directly into the sunlight. From here, I am going to
show her in an airport going to New York. The footage up to this
point is going to be in black and white to show sadness. The minute
the plane lands in New York there will be a shot of the city from the
airplane and from here, the title of the video will come up and the
footage will fade into colour. From here, I am going to do a montage
of different clips of her time in New York where she is now happy.
As my main area of focus is on editing, I do not need much of an
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audience, instead you will get more of what is going on by listening

to the lyrics of the song. In the music video, I am going to include a
variety of different editing styles so I can show of my skill in this
subject.

Editing:

With the editing, I want it try and show the emotions of the narrative
with creative colour correction. With all of the footage in England,
to show her being unhappy, I want it to be low saturated with a
blue/great tint to show her mood being down. Once the scenes start
in New York City, I am going to up the colour and create a brighter
narrative, which will show the happiness of the narrative more.
Because of the colour changes, it will help me develop my narrative
as this song is about ‘colours of freedom.’

Target Audience:

My song is aimed at teenagers, as it is quite a modern chilled song.

The way I am going to try and make it as appropriate for this age
group is to send out survey’s and to go out into town and conduct
face to face interviews so I can get extra information to help me
with what I am producing.

Rules and Regulations:

If you are creative a short film it must have a running time of

maximum 30 minutes. Feature films are considered to have a run
time of 60 minutes or over.

All production's must be submitted in English or at least have

English sub-titles.

Your entry needs to include your full details such as your name, age
and address. Of course, your production needs to be included in this
as well.
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You are not able to submit any copyrighted footage.

Production Schedule:

Date Plan of action Evaluation / behind

Week Beginning the scenes
WEEK 1 Proposal/found client Weekly Blog
Monday 12th Proposal
February
Tuesday 13th Proposal
February
Wednesday 14th Proposal
February
Thursday 15th Whom is my work
February commissioned for?
Friday 16th February Week 1 Blog
Saturday 17th
February
Sunday 18th February
WEEK 2 One to ones / Brief / Weekly Blog
Production Schedule
Monday 19th Corrections On the
February Proposal
Tuesday 20th Bibliography
February
Wednesday 21st Feedback on Idea
February
Thursday 22nd Written Brief
February
Friday 23rd February Week 2 Blog
Saturday 24th
February
Sunday 25th February
WEEK 3 Research Weekly Blog
Monday 26th Plan
February
Tuesday 27th Survey
February Focus Groups
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Proof Of Survey
Wednesday 28 th
Interviews
February Focus groups
Thursday 1st March Secondary Research
Friday 2nd March Secondary Research Week 3 Blog
Saturday 3rd March Secondary Research
Sunday 4th March
WEEK 4 Research Weekly Blog
Monday 5th March Secondary Research
Tuesday 6th March Secondary Research
Wednesday 7th March Secondary Research
Thursday 8th March Infographics
Friday 9th March Infographics
Saturday 10th March Infographics Week 4 Blog
Sunday 11th March
WEEK 5 Research Weekly Blog
Monday 12th March Social Media
Research
Tuesday 13th March Corrections On
Secondary Research
Wednesday 14th If not enough
March responses, send out
survey to more
people.
Thursday 15th March
Friday 16th March Week 5 Blog
Saturday 17th March Pitch Preparation
Sunday 18th March Pitch Preparation
WEEK 6 Pre-Production Weekly Blog
booklet Pitch Idea
Monday 19th March Pitch:
Must include –
Context,
Competition, Final
Idea
1) Cast/Crew and
Why
2) Locations
3) Costing of
Production
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4) Test Shoots
Shooting Script
Tuesday 20th March Storyboard
(storyboardthat.com)
Wednesday 21st Location Recce’s
March
Thursday 22nd March Clearances
Confirmation Emails
Friday 23rd March Birthday!!! Week 6 Blog
Saturday 24th March
Sunday 25th March
WEEK 7 Pre-Production Weekly Blog
Booklet/Film
Monday 26th March Crew List
Props List
Tuesday 27th March Equipment Hire
Cost Sheet
Wednesday 28th Contingency Plan
March
Thursday 29th March Foley Sounds
Friday 30th March Week 7 Blog
Saturday 31st March
Sunday 1st April
WEEK 8 Pre-Production Weekly Blog
Booklet/Film
Monday 2nd April Test Shoots
Talking to actors
about the idea
Tuesday 3rd April Go to first location
to check on lighting
Do test editing –
show proof
Wednesday 4th April Auditions
Look into Camera
Settings

Write about
technology failure
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Thursday 5th April Write about issues

with locations and
actors

Start Filming
Opening scene of
music video

Friday 6th April Edit behind the Week 8 Blog

scenes footage and
upload Rough
Footage
Saturday 7th April
Sunday 8th April
WEEK 9 NEW YORK / Film B Weekly Blog
Roll?
Monday 9th April
Tuesday 10th April Filming
Wednesday 11th April Filming
Thursday 12th April Filming
Friday 13th April Filming Week 9 Blog
Saturday 14th April
Sunday 15th April
WEEK 10 Film / Edit Weekly Blog
Monday 16th April Filming
Tuesday 17th April Filming
Wednesday 18th April Filming
Thursday 19th April Editing
Friday 20th April Editing Week 10 Blog
Saturday 21st April Editing
Sunday 22nd April Editing
WEEK 11 Film/Edit Weekly Blog
Monday 23rd April Editing
Tuesday 24th April Editing
Wednesday 25th April Editing
Thursday 26th April Editing behind the
scenes footage
Friday 27th April Editing behind the Week 11 Blog
scenes footage
Saturday 28th April
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Sunday 29th April

WEEK 12 Improvements Finalise Evaluation
Weekly Blog
Monday 30th April Improve Context
Tuesday 1st May Improve Production
Schedule
Wednesday 2nd May Improve Pre-
Production
Thursday 3rd May
Friday 4th May Week 12 Blog
Saturday 5th May
Sunday 6th May
WEEK 13 Improvements Weekly Blog
EVALUATION /
SUBMISSION FOR
INTERIM DEADLINE
Monday 7th May Final Improvements
from Feedback
Responses
Tuesday 8th May Feedback from
Forum’s teachers
and peers
Wednesday 9th May Infographics
Thursday 10th May Infographics
Friday 11th May Write about how I Week 13 Blog
will progress from
my feedback
Saturday 12th May
Sunday 13th May
WEEK 14 Improvements
Monday 14th May Evaluation
Tuesday 15th May Research
Improvements
Wednesday 16th May Improvements
Thursday 17th May Improvements
Friday 18th May Improvements Week 14 Blog
Saturday 19th May Improvements
Sunday 20th May Improvements
Monday 21st May FINAL HAND IN
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Book Name Reference
Goddar, M (2017). Music/Video:
Histories, Aesthetics, Media.
Unknown: Bloomsbury. 0-328 .

Bonde Korsgaard, M (2017).

Music Video After MTV:
Audiovisual Studies, New Media,
and Popular Music. Unknown:
Routledge. 0- Routledge.
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Owsinski, B (2010). The

Musician's Video Handbook
(Music Pro Guides). Unknown:
Hal Leonard Corporation. 0-280 .

YouTube Clips
Clip Reference
(The differences between the YouTube. (2018). The Differences
music genres.) Between The Music Genres.
https://www.youtube.com/watch?v= [online] Available at:
7uxF9CsxW88 https://www.youtube.com/watch?v=
7uxF9CsxW88 [Accessed 27 Feb.
2018].
(Forming Ideas for music video’s) YouTube. (2018). Forming Ideas for
https://www.youtube.com/watch?v= Music Videos. [online] Available at:
gLP4yZP6ZA4 https://www.youtube.com/watch?v=
gLP4yZP6ZA4 [Accessed 27 Feb.
2018].
(Harley Quinn's Introduction Scene YouTube. (2018). Harley Quinn's
- Suicide Squad [HD]) Introduction Scene - Suicide Squad
https://www.youtube.com/watch?v= [HD] - YouTube. [online] Available
0Q_9ay7kG7s at:
https://www.youtube.com/watch?v=
0Q_9ay7kG7s [Accessed 27 Feb.
2018].
(5 Tips For EDITING BETTER Music YouTube. (2018). 5 Tips For
Videos) EDITING BETTER Music Videos.
https://www.youtube.com/watch?v= [online] Available at:
hg-XeH1G1oU https://www.youtube.com/watch?v=
hg-XeH1G1oU [Accessed 27 Feb.
2018].
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(Filming A Music Video (Tips On YouTube. (2018). Filming A Music

Camera Settings, Movement & Video (Tips On Camera Settings,
Narrative) Movement & Narrative). [online]
https://www.youtube.com/watch?v= Available at:
n4CylO6-zrc https://www.youtube.com/watch?v=
n4CylO6-zrc [Accessed 27 Feb.
2018].
(I LIKE ME BETTER WITH YOU // YouTube. (2018). I LIKE ME
New York 2017) BETTER WITH YOU // New York
https://www.youtube.com/watch?v= 2017. [online] Available at:
v86r22gGvRA https://www.youtube.com/watch?v=
v86r22gGvRA [Accessed 27 Feb.
2018].
Justin Bieber - What Do You Mean? YouTube. (2018). Justin Bieber -
(Lyric Video) What Do You Mean? (Lyric Video).
https://www.youtube.com/watch?v= [online] Available at:
NywWB67Z7zQ https://www.youtube.com/watch?v=
NywWB67Z7zQ [Accessed 5 Mar.
2018].
Lip_Reading_Lesson_1 YouTube. (2018).
https://www.youtube.com/watch?v= Lip_Reading_Lesson_1. [online]
tGZnalEE4W0 Available at:
https://www.youtube.com/watch?v=
tGZnalEE4W0 [Accessed 5 Mar.
2018].

Websites
Website Reference
Prezi Stepney, M. (2013). Performance, concept and narrative
based music videos. Available:
https://prezi.com/yf20onzgt-_v/performance-concept-
and-narrative-based-music-videos/. Last accessed 5th
March 2018.

Promonews Anonymous. (2014). Best of 2014: Top 20 Narrative

Music Videos (make it 21). Available:
http://www.promonews.tv/videos/playlists/best-2014-
top-20-narrative-music-videos-make-it-21. Last
accessed 5th March 2018.

Scribd Anonymous. (Unknown). Music Videos – Narrative

Structure. Available:
https://www.scribd.com/document/240792231/Narrative-
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Structure-of-Music-Videos. Last accessed 5th March

2018.

Experts
Name Contact/Email
Michael Budget Films - 07817448635
Trollback

Michael http://www.michael-
Everrett everettedits.com/ -
077177898462

Fatima Fatima.scorrolia@hotmail.com
Scorrolia

Museums/Exhibitions
Exhibition Location/Date
Location: ICA
Theatre at 6:15 on
March 23rd 2018.
In cinema one.
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Location: London.
The event takes
place throughout
the whole day
between the dates
of April 21st to April
26th