Fly High in the Sky!

Modern Marketing Techniques for Airline Industry

Runways to Land in Success:

1. Website
2. Mobile App
3. Videos
4. Social Media
5. Virtual Reality
6. Augmented Reality
Website is the Touchpoint

Businesses with

70% 10000
Revenue
reach

Goals
visitors/month
24% Customers visit Make it Elegant and
airline websites in Engaging… Like
the first place. Southwest did.
 passengers find it So, Make it

28% difficult to get

required information
on websites.
Informative and
build Credibility
Mobile App
● More than 148 million travel
bookings in 2016

● Used by 86% female American

passengers

● Increased Customer Loyalty for

74% Airline businesses

● Focus of 75% industry players

in 2017
 Videos are Your Voice!

● 55% people thoroughly

consume video content
● 52% marketers say videos give
the best ROI
● Turkish Airlines’ video gained
146 million views so far on
YouTube
Social Media is Phenomenal

● Used by nearly ⅓ of the world

● Important for 92% marketers
● 90% marketers got higher
exposure
● 90% young adults are on-board
Customers use Twitter for support from airlines. And it increases by 141%.
User interactions on social media increase by 65%
Content and user engagement trends on social media in 2017
 Virtual Reality - Give ‘em First-hand Experience

Lufthansa gave a fun virtual trip to

San Francisco at ITB Berlin 2015.
This campaign helped the company
promoting its best-in-class service
provided inside its Boeing 747-8
plane.
Augmented Reality - Do It Different
● Bring print ads into life
● Global AR Ad spending doubled from
2016 to 2017 at $12.8B
For more information, please visit:
pixelsutra.com