A STUDY ON PURCHASE DECISIONS OF CUSTOMERS TOWARDS V-GUARD WIRES

AT V-GUARD KOCHI

Objectives of the Study

 To study the purchase decision of customers towards V-Guard wires.

 To analyse V-Guard brand image in comparison to rival firms.
 To explore the criteria the consumers, use for purchasing V-Guard wires.

CUSTOMERS/ BUILDERS:

1. Name:

2. How did you get to know about V-Guard wires?

Peers Media Sales people Any others

3. What is your opinion about the quality of V-Guard wires?

Very good Good Average Poor Very poor

4. Do you feel V-Guard wires provide money back to you?

Yes No Can’t say

5. What do you think about the price of V-Guard wires?

Very High High Normal Low Very Low

6. In your opinion brand image of V-Guard wires

Very good Good Average Poor Very poor

7. What is your opinion about the company’s service towards you?

Very good Good Average Poor Very poor
8. What is your opinion about the company’s schemes and policies?
Very good Good Average Poor Very poor

9. What is your opinion about eco-friendliness properties of V-Guard

wires?
Very good Good Average Poor Very poor

10.What is your opinion about the Sales promotions for V-Guard wires?
Very good Good Average Poor Very poor

11.How many projects have you undertaken presently?

Less than 5 less than 10 less than 15 less than 20

More than 25

12.What are their stages of construction?

Early half done nearing completion

13.Reasons for your preference for V-Guard wires?

Price Quality Safety Brand image others