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In India, the company (Coca Cola) has created replenishment potential equivalent to 146 percent of

the total amount of water used in manufacturing. This is above and beyond the legal requirements.
This is a good initiative by the company which could act as a long term viable solution in the future.

Strategies to offset water usage included plant-level innovations—such as improving manufacturing


efficiency to reduce water waste and reuse of treated wastewater in boilers, evaporators, and
chillers—and improving local infrastructure through partnerships with governments and NGOs to
finance and build water treatment facilities, install rainwater harvesting structures, construct check
dams, and restore water to natural reservoirs.

The company has taken initiatives of such kind in other countries as well. The Coca-Cola Company
pledged an additional $35 million to support Pan-African safe water access, sanitation and hygiene
(WASH) programs for 4 million people by 2020.

References
http://www.coca-colacompany.com/stories/how-coca-cola-india-made-water-a-top-priority

https://rctom.hbs.org/submission/coca-cola-and-water-scarcity-substantial-progress-or-just-
another-drop-in-the-bucket/

http://www.coca-cola.co.uk/blog/overcoming-obstacles-and-challenges-to-protect-water-for-all

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