INDEX:

Sr.No Topic Page No.

Executive Summary 1

INTRODUCTION OF STUDY

1.1 Introduction 2
1.2 Statement of the Problem 2
1.3 Review Of Literature 2
1.4 Objectives of the Study 3
1.5 Methodology 3-4
1.6 Retail Survey 5
-Statistical Tools Used
-Data Collection
1.7 Scope 6
1.8 Limitations of the Study 6

PROFILE OF THE ORGANISATION

1.9 Background 7-12

- Introduction
1.10 About Amul 12-19

1.11 ANALYSIS & INTERPRETETION 20-43

1.12 SUMMARY OF FINDINGS 44

1.13 CONCLUSION 45

1.14 SUGGESTIONS & POLICY IMPLEMENTED 46

1.15 BIBLIOGRAPHY 47

1.16 ANNEXURE 48-53