Discussion guide for Detergent Manufacturers

1. Which geographic clusters do you think have the maximum potential when it comes to consumption

of detergents?

2. Is the demand for the detergent seasonal or continuous? If seasonal, reason behind the same?

3. What are the challenges faced by the detergent industry?

4. According to you, what are the growth drivers for the Indian laundry and detergent market? What is

the future outlook for the laundry market over the next 5 years?

5. What do you think are the challenges or inhibitors for the Indian laundry and detergent market?

6. Trade show – Have you ever visited any trade show/Laundry expo?

7. If yes,
a. Which, when and location?
b. Did it benefit your business?
c. What did you like about the expo?
d. According to you, what things need improvisation in that expo?
e. What are your expectations from any upcoming expos?
f. Would you like to attend the same?