Professional Documents
Culture Documents
December 2009
Executive Summary
Food processing industry in India is valued at USD 70 bn and is growing at a 14% annual rate
Dairy products, fruits & vegetables and meat processing are the most attractive segments
Market Government of India is leading from the front to ensure multi-fold growth in this segment
Exports in food processing are expected to grow further in the near future
Drivers: Challenges:
– Increasing consumer spend on – Lack of integrated supply chain and scale
processed foods of operations
– Competitive edge in food – Limited use of technology in food
Drivers & processing processing
Challenges – Government support – Low level of penetration in domestic
– Growth in food processing exports market
– Adoption of contract farming – High taxes on branded agricultural
– Increasing food retailing in India products
– Growth in terminal markets
The sector is highly competitive with many foreign players and large unorganized segment
Major Domestic Players Major Foreign Players
Competition •Dabur Foods •Haldirams •Agro Tech Foods •PepsiCo
•Gits Food Products •MTR Foods •Unilever •Nestle
Food Processing
Fisheries Marine fisheries, frozen and minced fish products
Packaged Foods 3%
Source: Ministry of Food Processing Industries, IBEF articles & KPMG Research
• India is the leading producer of milk in the world, about 108 mn tonnes in 2007
• ~37% of the produced milk is processed and ~676 dairy plants are registered with the government
• Growing segments
Branded butter market is valued at USD 133 mn and is estimated to grow at 8-10% per annum Growth
Cheese market is valued at USD 110 mn and is growing rapidly in urban areas at about 15% Rate
+15%
Ghee is growing at a rate of 8% annual rate with 24.1% penetration across country
Ice cream market is valued at USD 199 mn in India and is growing at 20% annual rate
• Other emerging segments include are Ultra Heated Treatment (UHT) and flavored milk
UHT milk is gaining popularity and the market is estimated at USD 33.4 mn
• Globally, India is second and third largest producer of vegetables (100 mn tonnes) and fruits (50 mn
tonnes) respectively
India accounts for 8.4% of the world’s F&V production
Growth
• Area under fruit cultivation is about 4.8 mn hectares and that of vegetables is 7.59 mn hectares Rate
+20%
• Less than 2% of total vegetables produced are processed commercially in India
• Share of organized sector in fruits processing is ~48%; ~20% of processed F&V are exported
Mango and its other products alone constitute 50% of the total F&V exports
Source: Press articles; Ministry of Food Processing website; IBEF & KPMG research report “Food Processing- market & opportunities”, Apr 2008
• India has the largest livestock population (470 mn) globally (50% of buffaloes and 16% of goats)
• Processing of meat in India is licensed under MFPO (Meat Food Products Order) act, 1973
Registered under MFPO are 3,600 slaughter houses, 9 modern abattoirs and 171 meat processing units
• About 5 mn tonnes of meat is produced per year in India Growth
Per head consumption of fresh and processed meat is as low as 1.5 kg in India against world average of 35.5 kg Rate
+10%
• Majority of animals in India are not bred for meat, the processing percentage for meat is as follows
– Buffaloes (11%), Cattle (6%), Sheep (33%), Goat (38%)
• The annual poultry production in India is 450 mn broilers and 33 bn eggs growing at 20% and 16%
Major poultry exports are to Maldives, Oman , Japan, Malaysia, Indonesia and Singapore
Fisheries
• Fisheries sector is classified in to marine, in-land and aquaculture and India ranks third in fish
production in the world, it also ranks second in in-land fish production
• About 60% production comes from marine resources and fish processing in to canned and frozen Growth
forms and is primarily targeted for export markets Rate
Frozen shrimp contributes to 34.62% of exports in terms of volume and 63.5% in value +20%
• India has about 369 freezing units with daily processing capacity of 10,226 tonnes and 499 frozen
storage units with a capacity of 134,767 tonnes
Source: Press articles; Ministry of Food Processing website; IBEF & KPMG research report “Food Processing- market & opportunities”, Apr 2008
• Packaged foods primarily includes ready-to-eat snacks, chips, namkeen, bakery products etc.
India has around 60,000 bakeries; 20,000 traditional food units
• Growing segments
Growth
Noodles growing at over 15% annually and branded noodles is estimated to be 230 mn servings/yr Rate
Soups market is at a nascent stage and is valued at USD 14 mn +8%
Confectionaries market pegged at USD 484.3 mn while biscuit market at USD 373.4 mn growing at 5.7% & 7.5%
Biscuit market is estimated to be USD 373.4 mn and is growing at 7.5%
Culinary products is growing at 18-20% per annum, also tomato ketchups and jams at 20% per annum
Beverages
• Primarily comprises non-alcoholic beverages like aerated soft drinks, fruit juices and hot beverages
• 100 plants across India under aerated soft drinks segment and exports in soft drinks are valued at Growth
USD 156 mn per annum; attracted highest foreign direct investments valued at more than USD 1 bn Rate
+27%
• India is the largest tea producer in the world accounting for 28% of global production and 5th
largest coffee producer accounting for 4% of total production in the world
Staples
• Second largest wheat producer globally with an output of 70 mn tonnes valued at USD 195 mn Growth
• Bread production is growing at 7.5% and organized market accounts for ~55% of the market Rate
+85%
• 10,000 pulse mills with 14 mn tonnes milling capacity per annum
Source: Press articles; Ministry of Food Processing website; IBEF & KPMG research report “Food Processing- market & opportunities”, Apr 2008
Drivers
Increasing consumer spend on
processed foods
Challenges
Competitive edge in food processing Lack of integrated supply chain and
scale of operations
Government support Limited use of technology in food
processing
Growth in food processing exports Low level of penetration in domestic
market
Adoption of contract farming High taxes on branded agricultural
products
Increasing food retailing in India
70%
66%
Agri-products Primary & secondary
processed foods
Source: FICCI - E&Y study “‘Flavours of Incredible India – Opportunities in the Food Industry’, Oct 2009
Source: Chilli Breeze article “Food Retail in India – Growth, Growth and More Growth”; Business Line “Food retailing needs to perfect franchise recipe “, Apr 2009
Vision 2015
Trends
• Government is planning to declare a tax holiday for all food processing units
• It also plans to extend 100% depreciation benefit for infrastructure projects in
Tax Benefits
the sector from first year onwards
• Plan for rationalization of duties for the industry
Source: Ministry of Food Processing India; Economic Times Interview with Food-processing minister “Food processing can create more jobs”, Jul 2009
Source: Company Websites and Articles Note: This list is not exhaustive
Source: Company Websites and Articles Note: This list is not exhaustive
• Established in 1989
Kohinoor Foods Ltd • Product portfolio includes staples, ready to eat Indian curries, cook-in sauces, cooking paste
to spices, seasoning and frozen food
• Marketing their products by tying up with the major retail chains not just in the domestic
market but in the international markets
• Presently boasts of a distribution network of more than 200 thousand retail outlets, 100
super distributors and 600 stockists
• Exports its products to USA, UK, Dubai, Canada, Japan, Australia, Singapore and other
European countries.
Financial
• Net in FY ’08 stood at INR 6.4 bn
Source: Company Websites and Articles Note: This list is not exhaustive
Mother Dairy • Set up in 1974 under the Operation Flood Programme and is now a wholly owned company
of the National Dairy Development Board
• Product portfolio includes liquid milk, dahi, ice creams, cheese and butter, Dhara range of
edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices
at a national
• Recently developed a state-of-the-art fruit processing plant at Bangalore with fruit handling
capacity of around 250 MT per day
• Top five processed food companies in India, MTR is an ISO 9002 and a HACCP certified
company
MTR Foods
• Recently MTR is acquired by Orkla, a Norway-based company for USD 80 mn
• It caters to snack foods and ice cream products including ready-to-eat curries and rice, ready-
to-cook gravies, frozen foods, ice creams, instant snack and dessert mixes, spices, pickles etc.
• About 10% of the total sales comes from export market
• MTR which is established in south is developing its brand in the west and north India markets
• It also plans to expand its product line rapidly
Financials:
• Annual turnover of USD 40.6 mn in 2008
Source: Company Websites and Articles Note: This list is not exhaustive
Parle Agro • Major brands include Frooti, Appy Classic in fruit-based drinks; Bailley in packaged drinking
water; Mintrox and ButterCup in confectionaries
• Parle Agro’s flagship product Mango Frooti has 75% market share in fruit based drinks
• Parle Agro has entered snack market recently with the launch of its brand Hippo
• It started Hippo with 5 flavours and plans a bigger portfolio in snacks segment
• Broad strategy is backward integration and aggressive media campaign during product
launches
Financials:
• Plans to increase its revenues from USD 206.6 mn to USD 761.3 by 2011
Source: Company Websites and Articles Note: This list is not exhaustive
Source: Company Websites and Articles Note: This list is not exhaustive
Source: Company Websites and Articles Note: This list is not exhaustive
Date Development
Nov 2009 PepsiCo to invest USD 200 mn to set-up 4 new greenfield projects and expect them to be operational by
2012. One of the 4 would be for making food products while other 3 would be for making beverages.
Oct 2009 An Indo-French joint working group (JWG) on agriculture is set-up to promote co-operation and France is
ready to help Indian food processing sector with latest technology.
Sep 2009 India’s largest sea food processing plant with a daily capacity of 40 ton has come up at Jankia, 50kms from
Bhubaneswar. The unit has a cold storage capacity of 1800 ton per day.
Aug 2009 Government to provide food processing training to 500,000 women in collaboration with industrial training
institutes (ITI) as part of its efforts to create 10 mn jobs by 2015.
Apr 2009 World’s largest food park to come up in Haridwar, Uttarakhand state. It is called Patanjali Food and Herbal
Park and will have 32 processing units for fruits & vegetable products.
Feb 2009 Indian Farmers Fertiliser Cooperative Limited (IFFCO) to set-up a farm-based food processing SEZ with an
investment of USD 512.7 mn at Nellore, Andhra Pradesh.
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