Week 4 — 114AAD

CRIT—Identity Design

Please use this handout to help you form and articulate constructive opinions on your peer’s work.
Answering the questions below in a detailed and thoughtful manner will enable you to develop critical
design skills and ultimately help you understand your own work for what it is, and not for what you’d
like it to be.

Branding
How appropriate is the logo for its target audience?
Not very It’s ok Great!

How representative is the logo of the proposed brand (consider tagline and manifesto)?
Not very It’s ok Great!

How refined is the dynamic branding interpretation?

Not very It’s ok Great!

How congruent are the salon logos?

Not very It’s ok Great!

How representative are the logos of their particular topics?

Not very It’s ok Great!

How effective is the logo as a form/shape?

Not very It’s ok Great!

How considered is the use of typography?

Not very It’s ok Great!

How appropriate is the use of colour?

Not very It’s ok Great!
Week 4 — 114AAD
CRIT—Identity Design

How appropriate is the favicon icon?

Not very It’s ok Great!

House Styles
How clear is the application of the logo (space, scale restrictions) across the brand and individual salons?

Not very It’s ok Great!

How well are the brand typefaces chosen and how clear is their application across individual salons?

Not very It’s ok Great!

How considered is the colour palette and how clear is its application across the brand and individual salons?

Not very It’s ok Great!

How efficient are the brand guidelines at enforcing brand consistency (are they comprehensive, detailed and
clearly illustrated?)?

Not very It’s ok Great!

How competent are the brand guidelines at reinforcing the brand mission and vision (consider whether the
guidelines are designed in line with the proposed brand identity and manifesto)?

Not very It’s ok Great!