Week 3 — 114AAD

Identity Design—Opinion Piece

In today’s seminar you will work in teams to observe a series of existing identity designs. Discuss the
questions below to analyse and form a focused and coherent opinion on the work presented. Take
notes, you will have to share and compare your opinion piece with other teams.

What seems to be the aim of the brand?

How does the logo respond to the brand?
What seems to be the inspiration for the identity?
What’s the brand’s tone of voice?
What feeling, vibe is the logo going for?
How is that achieved?
What might have been the thinking behind the logo?
What are the most distinguishable elements?
What can you notice about the chosen typeface?
Why was that particular font chosen?
What justifies the colour palette?